Looking for ways to get more out of the ads that are working for you?
When you’ve created a Facebook ad that converts, there are a number of ways to maximize your success.
In this article you’ll discover four ways you can build on the success of Facebook ads that are already performing well.5 Comments
Looking for new ways to reach your ideal audience with Facebook ads?
Facebook’s new targeting options help you improve the conversion rate of your Facebook ads.
In this article you’ll discover eight ways to optimize your Facebook ad targeting.14 Comments
Have you considered Facebook Messenger?
Messenger for business pages makes it easy to offer instant one-on-one customer service, while keeping a record of the conversation.
In this article I’ll explain how to use Facebook Messenger with your business page.28 Comments
Want to reach more local customers?
Facebook recently launched Professional Services, a directory that helps consumers find the best local businesses and services to fit their needs.
In this article I’ll share how to use the Facebook Professional Services feature to boost visibility with local customers.22 Comments
Do you want more organic engagement for your posts?
Facebook recently added a feature to let you specify the audiences most likely to engage with each Facebook page post, based on interests.
In this post I’ll show you how to use the new Facebook Audience Optimization feature to increase engagement for your Facebook page posts with specific audiences.
Why Use Facebook Audience Optimization?
The first question you may have about any new feature on social media is why should you use it? When it comes to Facebook Audience Optimization, there are several reasons.48 Comments
Need some ideas to spark your imagination?
In this article you’ll discover nine ways B2B marketers can use Facebook to connect with customers.
Why Facebook for B2B?
LinkedIn is often the B2B platform of choice. However, there are plenty of opportunities to connect with potential customers on Facebook. I’m not suggesting you give up a platform that works for you, but rather consider expanding your marketing to include Facebook.12 Comments
Do you want to use Facebook Live for business?
Facebook Live lets you connect with your fans, friends and followers by sharing real-time video of what you’re seeing and doing.
In this article you’ll discover how to broadcast with Facebook Live and use Live video in your marketing.
What Is Facebook Live?
Facebook has steadily been releasing Live over the last several months. It came out in August 2015 for verified public figures through the iOS Mentions app. Early in December, Live became available to select people on their personal profiles and then to all verified Facebook pages later in the month.69 Comments
Do you want to know where social media pros are focusing their attention?
In 2015, new platforms made a big splash and several popular networks monetized.
To get you ready for what’s coming next, we asked 14 social media marketing experts what to watch for in the new year.46 Comments