Do you know which elements make up a good Facebook page?
While there are an unlimited number of strategic factors that can contribute to the success of a Facebook page, many share common elements.
In this article you’ll discover the six elements of successful Facebook pages and how you can improve your Facebook page.
#1: Add a Clear Cover Photo
When Facebook users land on your page, you want them to figure out who you are and what you do in about 3 seconds. That’s why a good cover photo is important.
Here’s a good example from Coca-Cola.
Have you thought about how fake entries can hurt your campaign?
Left unchecked, phony entries can negatively impact your contest and drag down your page’s reach and credibility.
In this article you’ll discover how people cheat, and more importantly, how you can guard against prize hunters.
The Ugly Truth About Facebook Contest Fraud
With Facebook’s recent changes to its news feed algorithm, it’s harder to reach your audience organically. If you can’t reach your audience, you lose interactivity and engagement–and your spot in the news feed.
A Facebook promotion (i.e., a contest or giveaway) is widely thought to be a good tactic to get people’s attention, engagement and more eyes on your page. But if you’re planning to host a Facebook promotion, be aware of potential fraudulent behavior so you can protect your fans and your brand.
Are you confused by Facebook’s advertising options?
Do you know when you should use boost posts vs. promoted posts?
Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions.
In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which is right for your marketing efforts.
Why Pay to Have People See Your Posts?
You’ve probably heard the news that Facebook has decreased the organic reach for pages. That means that to be seen in your community’s news feed, you need to spend some money on Facebook ads.
But should you boost or promote your posts? I say it depends. Base your decision on which posts are helpful to your audience and further your goals on Facebook.
You don’t need to pay for every post—just choose the best ones. Use the tips below to help you decide which posts will help you the most.
Are you looking for a resource to guide your Facebook marketing efforts?
Whether you’re marketing on Facebook as an individual or as a brand, these expert articles will help you design your presence, create contests, execute ad campaigns and measure your results.
Each of these articles will help you understand and master a specific part of marketing on the Facebook platform.
Get Buy-In to Market on Facebook
How to Convince Your Skeptical Boss That Facebook Marketing Works: Here’s how you can show the value of Facebook to your client or boss, and how they can get the most out of it.
Are you wondering how to get more people to pay attention?
Sharing updates that speak to your fans’ interests and that entertains can provide great opportunities for interaction.
In this article, I’ll show you eight ways to get great traction with practical Facebook updates.
Rethinking Facebook Posts
Facebook has woven itself into the very fabric of our global community.
It provides a unique and powerful opportunity for your business to intersect with your ideal audience without that audience needing to search for you or already be thinking about you.
The downside is that you’re competing with a lot of other noise in the news feed. The key, then, is to find a way to attract your fans’ attention so your updates aren’t missed or ignored.
Facebook marketing can work well for B2B companies, but you may have to rethink how you use your Facebook page.
In this article you’ll discover four tips that can help you make Facebook work for your B2B company or client.
#1: Understand Your Audience
It’s important to recognize that your audience on Facebook may not be the same as your audience on LinkedIn.
Knowing your audience—what resonates with them and what their expectations are—is always your first step to success. When you know what your audience wants, you can give it to them (without guessing).
So how do you find out who your Facebook audience is? Use the tools available to you and look at the data. Check Facebook Insights, Google Analytics and even your own database to get a clear picture of your audience.
Facebook Insights tracks how your audience engages with your page. You can trace their preferences, see how your audience demographic compares to Facebook as a whole or track which user segments you’re reaching and engaging with most often.
Do you believe Facebook could be a great tool for your business if only you used it right?
Facebook seems quite easy to use, but it actually requires some advanced strategy, especially when making heads or tails of Facebook ads.
In this post you’ll discover how to set up an advanced Facebook news feed ad campaign in 10 easy steps.
News Feed Ads vs. Right-Hand Column Ads
People always ask me, “What’s the difference between right-hand column and news feed advertisements on Facebook?” Facebook just announced a new look for ads in the right-hand column to make them bigger. But these ads appear on the side of the page.
Do you need help creating and finding compelling content to share with your fans?
It’s a juggling act to share the right content, engage with fans and track trends.
In this article you’ll discover five must-have tools every Facebook page admin can use to create and share content that kills.
#1: Create a Monitoring System
Hyperalerts is a versatile tool you’re going to love. It notifies you via email about items you choose such incoming Facebook comments or messages, published posts and more.
You could rely on Facebook’s messages and the activity log, but they aren’t always reliable and you can miss things. With Hyperalerts, you don’t have to worry about missing anything.
Do you, as a small business owner, want your page to be popular and engaging?
It’s easier than you think to emulate what Facebook’s major players do.
In this article, I’ll show you how some of the top brands keep their fans coming back, and how you can follow their lead to build an engaging page of your own.
#1: Capitalize on Major Events and Holidays
During the Sochi Olympics, Coca-Cola hosted a contest/series called #CokeGames. The gist of it was that they created silly Olympics-inspired games like Bottle Cap Hockey, Coke Curling, Ice Cube Ski Jump. Then, they asked their followers to play along by filming and uploading short videos of the Coke fan playing the game. The incentive was a $100 gift card.