Are you looking for a resource to guide your Facebook marketing efforts?
Whether you’re marketing on Facebook as an individual or as a brand, these expert articles will help you design your presence, create contests, execute ad campaigns and measure your results.
Each of these articles will help you understand and master a specific part of marketing on the Facebook platform.
Get Buy-In to Market on Facebook
How to Convince Your Skeptical Boss That Facebook Marketing Works: Here’s how you can show the value of Facebook to your client or boss, and how they can get the most out of it.
Are you wondering how to get more people to pay attention?
Sharing updates that speak to your fans’ interests and that entertains can provide great opportunities for interaction.
In this article, I’ll show you eight ways to get great traction with practical Facebook updates.
Rethinking Facebook Posts
Facebook has woven itself into the very fabric of our global community.
It provides a unique and powerful opportunity for your business to intersect with your ideal audience without that audience needing to search for you or already be thinking about you.
The downside is that you’re competing with a lot of other noise in the news feed. The key, then, is to find a way to attract your fans’ attention so your updates aren’t missed or ignored.
Facebook marketing can work well for B2B companies, but you may have to rethink how you use your Facebook page.
In this article you’ll discover four tips that can help you make Facebook work for your B2B company or client.
#1: Understand Your Audience
It’s important to recognize that your audience on Facebook may not be the same as your audience on LinkedIn.
Knowing your audience—what resonates with them and what their expectations are—is always your first step to success. When you know what your audience wants, you can give it to them (without guessing).
So how do you find out who your Facebook audience is? Use the tools available to you and look at the data. Check Facebook Insights, Google Analytics and even your own database to get a clear picture of your audience.
Facebook Insights tracks how your audience engages with your page. You can trace their preferences, see how your audience demographic compares to Facebook as a whole or track which user segments you’re reaching and engaging with most often.
Do you believe Facebook could be a great tool for your business if only you used it right?
Facebook seems quite easy to use, but it actually requires some advanced strategy, especially when making heads or tails of Facebook ads.
In this post you’ll discover how to set up an advanced Facebook news feed ad campaign in 10 easy steps.
News Feed Ads vs. Right-Hand Column Ads
People always ask me, “What’s the difference between right-hand column and news feed advertisements on Facebook?” Facebook just announced a new look for ads in the right-hand column to make them bigger. But these ads appear on the side of the page.
Do you need help creating and finding compelling content to share with your fans?
It’s a juggling act to share the right content, engage with fans and track trends.
In this article you’ll discover five must-have tools every Facebook page admin can use to create and share content that kills.
#1: Create a Monitoring System
Hyperalerts is a versatile tool you’re going to love. It notifies you via email about items you choose such incoming Facebook comments or messages, published posts and more.
You could rely on Facebook’s messages and the activity log, but they aren’t always reliable and you can miss things. With Hyperalerts, you don’t have to worry about missing anything.
Do you, as a small business owner, want your page to be popular and engaging?
It’s easier than you think to emulate what Facebook’s major players do.
In this article, I’ll show you how some of the top brands keep their fans coming back, and how you can follow their lead to build an engaging page of your own.
#1: Capitalize on Major Events and Holidays
During the Sochi Olympics, Coca-Cola hosted a contest/series called #CokeGames. The gist of it was that they created silly Olympics-inspired games like Bottle Cap Hockey, Coke Curling, Ice Cube Ski Jump. Then, they asked their followers to play along by filming and uploading short videos of the Coke fan playing the game. The incentive was a $100 gift card.
Do you want to create better Facebook ads?
In this article you’ll discover four things to help you build a more effective Facebook ad.
#1: Choose Color With Care
It’s long been accepted that the psychological associations that come with color–and how we process what we see–affect the power of an advertisement.
Here’s a quick guide to color:
Does your business have a Facebook marketing plan?
Do you need inspiration for Facebook updates that excite your fans?
Do you treat each and every update as an opportunity for engagement?
In this article we’ll take a look at 26 brands, an A-Z guide, that use Facebook status updates that combine visual content and brand messages to create buzz, excitement and interaction.
#1: Audi USA
In the status update below, Audi USA shared that media recognition for their brand’s history and culture, but made sure to show appreciation by including a social link to the brand that drew attention to them.
Are you ready to build a raving fan base that reads your articles and buys your products?
The truth is that with the right tools, no advertising can match the impact of Facebook.
If you’re on the fence because you’re not sure how effective Facebook ads are, let me introduce you to Website Custom Audiences (WCA).
In this post you’ll discover what website custom audiences are, how to create them and how to use them.
What Is Website Custom Audiences?
In its most basic form, Website Custom Audiences is a powerful tool that lets you create Facebook ads that target users who have visited your website. Now you can reach well beyond your core fans and email subscribers.