Have you considered dark Facebook posts?
Dark (unpublished) posts are a great way to tailor different messages to various audiences without posting multiple messages to your page timeline.
In this article you’ll discover four ways to use dark Facebook posts for your business.
Why Dark Posts
Before getting into how to use dark Facebook posts, it’s important to understand what dark posts really are, and just as importantly, what they are not.
Dark posts (also known as unpublished posts) are not the same thing as targeted posts, but they do have much in common. They both allow you to promote posts to specific fans of your page. However, there are two main differences.
Interested in discovering what content appeals to your audience?
With Facebook Audience Insights, you can get the information you need to tailor content to your audience’s preferences.
In this article you’ll find out how to use Audience Insights to optimize your Facebook posts.
Why Facebook Audience Insights?
Facebook Audience Insights is a social media marketer’s dream come true. It was designed as a tool for targeting Facebook ads, but it also provides a treasure trove of data on your current audience, target market and competitors’ customer bases.
Are you aware of all of the targeting options Facebook offers?
Facebook offers so many ways to target potential customers, there’s a right advertising option for every business.
In this article you’ll find 21 ways to target specific audiences with Facebook advertising.
Would you like to know how to use them for your business?
Some of the recent Facebook features could have a huge impact on your business, including whether fans see your posts, as well as how you attract leads, track conversions and more.
In this article you’ll discover how to use some of Facebook’s newest features to promote your business.
Want to avoid costly Facebook ads?
When you develop relationships with others in your niche and experts, your Facebook page can easily grow without advertising.
In this article you’ll discover three ways to grow your Facebook fan base without ads.
Wondering how creating ads with Power Editor makes a difference?
When you build ads in Power Editor instead of the Facebook Ads Manager, you have more control over your creative elements.
In this article you’ll learn how to use Power Editor to create Facebook ads that get results.
Are you using Facebook native video?
When you publish videos to Facebook, the result is high visibility and a greater likelihood of engagement.
In this article I’ll share seven ways to connect with your audience using Facebook native video.
Are you looking for ways to reach your customers on Facebook?
Because your audience is naturally limited by the area you serve, local marketing on Facebook can be challenging.
In this article you’ll discover nine ways to use Facebook to get more local exposure for your business.
Have you got a plan to support your customers via Facebook?
To learn how to use Facebook to support customers, I interview Mari Smith.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Mari Smith, the world’s leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing. Mari also teamed up with Facebook to assist in educational events.
Mari will explore a few new updates from Facebook and how to use Facebook for customer service and support.
You’ll discover how to create a good Facebook experience for your customers.
Share your feedback, read the show notes and get the links mentioned in this episode below.