Get Free Training for Facebook Page Admins With Facebook Studio Edge

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Do you want to learn the fundamentals of Facebook pages?

Do you need to know more about Facebook ads?

Facebook offers free training to help page admins understand everything from business page basics to Facebook ad policies with its Facebook Studio Edge site.

In this article I’ll share an overview for each course and highlight the most useful information.

facebook studio edge

Find out how Facebook Studio Edge helps business owners get the most out of Facebook.

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Facebook Ad Scheduling: What Marketers Need to Know

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Do you use Facebook advertising?

Do you want to control the times when your ads run?

Facebook recently introduced an ad scheduling feature to let users choose what times of each day their ads run.

In this post we’ll explore what ad scheduling is, where to find it and how to use it.

About Ad Scheduling

In the past you’ve been able to specify the starting and ending dates and times for Facebook ads, but you couldn’t schedule specific times of the day to run your ads.

facebook ad scheduling

Find out how to use Facebook’s new ad scheduling feature.

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10 Ways to Find More Local Facebook Fans

social media how to Are you a small business using Facebook?

Do you need ideas to reach your local Facebook audience?

If you’re a small business you need to localize your marketing efforts to reach your real customers.

In this article I’ll share 10 ways you can encourage your local community to find and like you on Facebook.

Why Local Facebook Fans?

If you’re a local small business, you’re likely most interested in customers in your area, not those scattered around the country or globe. While Facebook provides ample opportunity to increase brand awareness and visibility, it can reach beyond your targeted audience, costing you time and money.

find local facebook fans

What you need to know to find local Facebook fans.

When you focus your Facebook marketing efforts on your local community, you become more visible to the people you want to reach. Your interactions with your community as a whole and how you bring that relationship to Facebook establish your business as reliable, trustworthy and influential.

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Facebook Post Frequency: How to Find Out What Works

social media how toAre you wondering how often to post on your Facebook page?

Do you know whether Facebook post frequency or content has a bigger impact on engagement?

Here at Social Media Examiner, we did some testing, and dug into our Facebook metrics.

What we found are some very interesting things about Facebook reach, posting frequency and what matters most to get the engagement you want.

In this article I’ll share what we tested and how you can find your own data and determine what works best for your own audience.

What Should Your Facebook Post Frequency Be?

Facebook has changed the news feed algorithm, that’s for sure–everyone is talking about a decline in reach. Since fewer of your fans may be seeing your posts, what worked in the past may not work now.

what works for facebook posts

Find out what works for Facebook posts.

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Facebook Pages App Changes: What Marketers Need to Know

social media tools Do you want to manage your Facebook page no matter where you go?

Have you downloaded the newest Facebook Pages app?

The most recent update to the Facebook Pages app lets you quickly see important data about your Facebook page.

In this article you’ll discover how eight updates to the Facebook Pages app make managing your page on the go a lot easier.

Why Install the Facebook Pages App?

While you can use the traditional Facebook app to keep up with the pages you manage, it’s not nearly as efficient as the Facebook Pages app. The basic Facebook app is meant to let you keep tabs on friend and social updates—it doesn’t really offer a lot of options for managing your page.

facebook pages app icon logo

Facebook has updated its Pages app.

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4 Ways to Use the Facebook Save Button for Delayed Content Consumption

social media how toHave you ever wanted to save Facebook content to read later?

Are you looking for ways to find that saved content?

Depending on the type of device you’re using, Facebook save can be time-consuming or frustrating.

In this article I’ll share four easy ways you can use the Facebook Save button for saving articles you’re interested in reading later.

Avoid the Hassle of Missing Content With the Facebook Save Button

Your Facebook connections and favorite pages offer some really great content–but you don’t always have time to read it so you want to save it for later. If you’re like most people, you haven’t found an easy or efficient way to do that.

saving article links on facebook

Find out how to save article links on Facebook.

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How to Use Facebook Gated Campaigns for Leads and to Grow Your List

social media how toDo you want a way to grow your list, get better feedback or increase user-generated content?

Do you use Facebook giveaways and contests to collect information about your fans?

Action-gated Facebook campaigns require users to share specific data or feedback before they can enter a giveaway or contest.

In this article I’ll show you the concept of action-gating and how three companies are using it effectively to meet their goals.

facebook gated campaigns

Here’s a tactic to use to grow your list, get better feedback or increase user-generated content.

Why Facebook Gated Campaigns?

Facebook gated campaigns use a pretty simple idea called action-gating: A company offers a prize in exchange for personal data (like an email address or zip code).

contact form

Action-gating is a good way to collect valuable data from fans.

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Facebook Organic Growth: How to Defy the Odds and Grow a Huge Facebook Community

Do you want to grow a massive Facebook following?

Are you wondering how an organic Facebook strategy can be successful?

To learn how to grow a huge organic following on Facebook using techniques you have likely never heard of, I interview Holly Homer for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Holly Homer of KidsActivitiesBlog.com to find out how her Facebook page fan base grew from 7,000 fans to more than 530,000 fans in only 8 months without using Facebook advertising or crazy gimmicks.

Holly shares how beginners can develop their own Facebook strategy.

You’ll discover the unfortunate circumstance that jumpstarted Holly’s success.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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Got Fake Facebook Fans? How to Protect Your Facebook Page

social media how to Do you have fake fans on your Page?

Do you know how to tell?

In February, Facebook announced that it had 1.23 billion monthly active users and up to 11.2% of those users are fake.

In this article I’ll tell you how to spot fake Facebook fans and what to do about them.

Fake Fans Hurt Engagement

Facebook has been actively trying to get rid of spam and phony profiles since early 2012, but like weeds, they keep coming back.

When Facebook detects spammy comments on your Page or likes from fake Facebook accounts (whether purchased or not), they remove your Page updates from the news feed. You end up losing a significant part (if not all) of your reach and engagement.

In mid-2013 and early 2014, Facebook made big changes to their news feed algorithm in an attempt to filter out spammy and poor-quality content. Pages that provide the most relevant content and have high true engagement have the best chance of appearing prominently in the news feed.

facebook news feed article

Facebook has been fighting spammers and fake profiles for years.

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