Facebook Ad Campaign Changes: What Marketers Need to Know

social media researchDo you use Facebook ads to boost your business?

Are you confused by the latest changes?

Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads.

In this article you’ll discover how to set up a Facebook ad campaign in the new structure.

facebook ad campaign changes

Find out how recent changes to Facebook ad campaigns affect your marketing.

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3 Ways to Optimize Facebook Ads for Better Results

social media how toAre you running Facebook ads?

Do you want to get more out of your ads?

The right optimization can make or break your ad campaign. Target audiences, timing and ad creative are all important considerations.

In this article I’ll share three tips for making the most of your Facebook ad campaigns.

#1: Reach the Right Audience

Many marketers optimize their Facebook ads based on the soulless numbers they see on that platform, which often leads to reaching the wrong audience.

For example, when you run a campaign to increase your page likes, you only care whether your ads are increasing the number of likes. But consider that the number of likes says nothing about your fans’ relevance to your business. For all you know, a substantial portion of fans could be fake—that’s definitely not the audience you’re going for.

optimze facebook ads

Find 3 ways to optimize your Facebook ads for better results.

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4 Ways Facebook Remarketing Will Improve Your ROI

social media viewpointsHave you run remarketing campaigns on Facebook?

Are you reaping the full benefits Facebook ad targeting?

To allocate your Facebook ad spend more efficiently, you need to target people who are interested in your product or service.

In this article you’ll discover how Facebook remarketing campaigns can increase your ROI.

What Is Remarketing?

Remarketing is a tactic that lets you advertise to people who have visited your website and shown interest in your product or service. The way it works is relatively straightforward: Visitors come to your website, you segment your website visitors and create custom ads and then show those ads to those website visitors via Facebook.

improve roi with facebook remarketing

Learn how using Facebook remarketing will improve your ROI.

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4 Ways Facebook Groups Can Improve Fan Relationships

social media how toWould you like to create stronger ties with your customers?

Have you thought about building a Facebook group?

Today’s Facebook groups offer a way to create ties with thousands of members.

In this article you’ll find four ways Facebook groups can help build stronger customer relationships.

improve fan relationships with facebook groups

Find out how to improve fan relationships with Facebook groups

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How to Find Your Ideal Customers on Facebook

social media how toDo you want to connect with the right customers on Facebook?

Are you using buyer personas to identify your target customers and fans?

With some detective work, you can determine whom you want to reach and how you’re going to engage them on Facebook.

In this article I’ll share five questions to help you identify and connect with your target customers on Facebook.

#1: Do Our Target Customers and Fans Align?

Buyer personas are an integral part of any successful marketing, whether traditional or social, because they clearly define your target customers.

find customers on facebook

Find out how to find your ideal customers on Facebook.

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Facebook Reviews: What Marketers Need to Know

social media how toDoes your business get Facebook reviews?

Are you concerned about the effect of poor reviews on your business?

Facebook has a star rating system that lets your customers share their experience (whether positive or negative) with others.

In this article I’ll share everything you need to know about Facebook star reviews, including what they are and how to shut them off.

What Are Facebook Reviews?

According to Facebook, star ratings encourage more people to rate a business, making it eligible to appear in the news feed. This helps readers discover new businesses, while businesses create greater brand awareness.

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How to Get More Out of Facebook Ads

social media how toDo you use Facebook to promote your business?

Are you struggling to find ways to get noticed on the platform?

With each update to Facebook, it becomes increasingly harder for small businesses to make a splash in front of their intended audience.

Here are four marketing tactics you can use to get more out of your Facebook advertising.

get more out of facebook ads

Find out how you can get more out Facebook advertising.

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How to Research Your Competition on Facebook

social media how toAre your competitors getting massive reach and engagement on Facebook?

Would you like to learn the secret of their Facebook success?

While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition.

You may get ideas on how to tweak your own posting strategy to build on what’s working for someone else.

In this article I’ll show you how to research what your competition is doing on Facebook so you can study what works and model it on your own page.

research your competition on facebook

Find tools to research your competition on Facebook.

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How One Business Increased Facebook Fans by 200 Percent

social media case studies Do you want to grow your Facebook audience?

Have you thought about using giveaways to educate your customers?

Great Lakes, a student loan service, used a Facebook giveaway to educate borrowers and open the lines of communication on a topic they suspected was confusing for their customers.

In this article you’ll discover how they increased their Facebook following by 200% without like-gating their Facebook campaign.

Recognizing that their customers may have difficulty understanding the details of their student loans, Great Lakes set out to inform and help their borrowers via a promotion. The company focused solely on Facebook and hosted a sweepstakes offering a $6,000 cash prize to be put toward an existing student loan.

increasing facebook fans by 200%

Find out how Great Lakes increased their Facebook fan base by 200%.

The campaign resulted in more than 206,000 entries in just 18 days and 40,825 new Facebook fans—all without forcing a like. Here’s how they did it.

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