How Social Media Helped Cisco Shave $100,000+ Off a Product Launch
As early as 2008, networking giant Cisco was well along in its social media evolution. Back then you could find the company on Facebook, Twitter and YouTube.
Yet something was missing – the hard business case for social media. Like most companies, Cisco knew it was benefiting from social media, but it couldn’t prove it.
The launch of a new router using only social media would provide the proof Cisco’s marketers were seeking.
Event Promises 16 Ways to Master Facebook Marketing
When Michael Stelzner started using social media to market his business, he focused exclusively on Twitter. “My first attempt at using Facebook for business was a big flop. I was pretty convinced I could just use Twitter for business.”
Stelzner is a well-known white paper writer, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged and founder of Social Media Examiner.
But he literally had to be dragged kicking and screaming onto Facebook.
9 Ways to Use Social Media to Inspire Your Writing
Whether you’re a personal blogger, business blogger, article marketer, copywriter, novelist, poet, student writing an essay or any other form of writer, social networks provide a vast array of ways to get inspired to write.
This can be considered one of the best ways to beat a case of old-fashioned writer’s block. You just need to know where to look and set up some channels to provide at-your-fingertips-access when you need it.
Here are nine ways to use social media to find writing inspiration.
Facebook 101 for Business: Your Complete Guide
Not using Facebook for business yet? Wondering where to start? Already on Facebook, but not sure if you’ve done everything right? Well look no further. Bookmark this article. It will be your comprehensive guide to using Facebook.
By the way, you’re not alone. There are still many business owners and marketers who don’t quite know where to start—they struggle to gain momentum and achieve measurable results from their efforts.
This post is designed to help you understand what Facebook can do for your business and lead you through a step-by-step process for getting started on building a compelling presence and optimizing your Facebook marketing.
Introducing Social Media Examiner TV
Welcome to the pilot episode of Social Media Examiner TV with our host Mari Smith!
In this episode, Mari reviews Flipboard—a hot new way to consume social media news from your Facebook and Twitter contacts—along with her thoughts on Facebook’s 500 million users and a look at how Foursquare could help your business.
Share your feedback, see the show notes and discover how you can be part of a future show below!
The Inside Scoop on How Intel Manages Its Facebook Page
Have you ever wondered how mega-corporations manage their social media initiatives? Keep reading for a fascinating inside look at Intel Corporation’s sophisticated social media initiatives.
I interviewed Ekaterina Walter, a social media strategist at Intel to better understand how the company is using Facebook.
For the last two years, Ekaterina has been part of Intel’s Social Media Center of Excellence. In addition to developing social media policy for their 80,000 employees, the center is also responsible for strategy, training and monitoring. Ekaterina manages Intel’s Facebook page.
How to Increase the Quality of Your Facebook Fans
We all want to see our Facebook Page skyrocket in numbers. And, there are many tactics for doing so. However, the fact is that numbers don’t necessarily equate to engagement and return on investment.
In the short run, an increase from 1,000 to 10,000 fans might look great to your boss or client, but when the fans start dropping off at a rate of 100 or 200 per week, and nobody answers the questions you put on your wall, you may not look like quite the hero anymore.
This article will reveal some effective tactics to gain quality Facebook fans and introduce the concept of engaging influencers.
8 Powerful Ways to Use Facebook Landing Tabs
Are you looking to turn more Facebook lurkers into fans of your page? There’s no better way to do this than with a custom Facebook landing tab.
As interest in Facebook marketing increases, marketers are looking for new ways to improve their technique.
If you’re a regular reader of Social Media Examiner and also visit our Facebook Page then you’ve already heard about creating custom tabs using Facebook’s Static FBML for engaging first-time Facebook visitors.
Here are eight different ways businesses are using landing tabs on Facebook.
10 Ways to Grow Your Facebook Page Following
How can you quickly encourage people to become followers of your Facebook page?
This is the most common question I get from clients. The truth is it takes time to build a new fan base from scratch.
From the day you set up a Facebook page, it does require an ongoing commitment to brand, monitor, and network with people who find interest in your product. Besides quality service, it’s important to build close-knit relationships with visitors.
How do you get people to like your Facebook page? Here are 10 tips…
12 Ways to Market Your Event With Social Media
Whether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.
The trick is to know which social media tools to use and when to use them. This article contains 12 useful social media tips designed to help your events shine.
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5 Ways to Get the Support of Social Media Influencers
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