social media how toWhen was the last time you updated your Facebook page?

Interested in creating a more professional and engaging experience on your page?

There’s a number of tactics you can use to create a more comprehensive Facebook presence for your business.

In this article, you’ll discover six tips to optimize your Facebook page.

complete facebook business page

Discover six tips to optimize your Facebook Page.

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social media how toIs video a part of your marketing?

Wondering how to best tailor your videos for the top social networks?

When you play to each social network’s audience’s expectations, your video will get more views and engagement.

In this article, you’ll discover how to optimize your video for better performance on YouTube, Facebook, Instagram, and Twitter.

tailor videos for each social network

Discover how to optimize your videos for popular social platforms.

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social media how toAre you creating video ads for Facebook?

Wondering how you can make stronger video ads?

Whether you’re working with promoted video posts or videos uploaded as ads, paying attention to the details can improve the impact of your content.

In this article, you’ll discover nine ways to improve your Facebook video ads.

optimize video ads on facebook

Discover nine tips for better video ads on Facebook.

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social media how toDo you use Facebook for business?

Looking for new ways to show off your products?

You can do more than posting photos to your page to get more customers and prospects to see your products.

In this article, you’ll discover five ways to increase the visibility of your products on Facebook.

increase product engagement on facebook

Discover five ways to use Facebook to promote your products.

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social media how toDo you want more leads from Facebook?

Interested in using video ads to automatically nurture your leads?

Using Facebook video ads as part of an automated lead nurturing campaign lets you warm up your prospects.

In this article, you’ll discover how to generate and convert leads with Facebook video ads.

automated facebook video ad campaign

Discover how to nurture leads using Facebook video ads.

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social media how toDo you want more leads from Facebook?

Are you wondering if Facebook ads can reach your audience?

Facebook’s expanded targeting features let you serve your ads to a narrowly defined audience of prospects.

In this article, you’ll discover four ways to reach business prospects with Facebook ads.


targeting businesses with facebook ads

Discover four ways to reach businesses with Facebook ad targeting.

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Do you run Facebook ads?

Have you tried split testing?

To explore different ways to split test your Facebook ads so you can refine your ad campaigns, I interview Andrea Vahl.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Andrea Vahl, a Facebook marketing expert. She’s co-author of Facebook Marketing All-in-One for Dummies and co-founder of the Social Media Manager School. In addition, Andrea is a regular contributor to Social Media Examiner.

Andrea explores Facebook split testing and how best to optimize your Facebook ads.

You’ll discover which elements to split test first.

podcast 213 andrea vahl facebook ad split testing

Listen as Andrea Vahl shares what marketers need to know about Facebook split testing and how to make your ads better.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, or SoundCloud.

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social media how toLooking for a new way to expand the reach of your Facebook page?

Wondering how collaborating with other pages can help?

Partnering with other businesses on a Facebook giveaway can help you build your fan base, while engaging your primary audience.

In this article, you’ll discover how to host a Facebook loop giveaway in four easy steps.

partner with business for facebook giveaway

Discover how to easily create a Facebook loop giveaway.

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social media how toIs your Facebook page ready for the new design?

Wondering what’s changing?

In this article, you’ll discover how to prepare for the new Facebook page layout.

prepare for facebook page layout changes

Discover what marketers need to know about Facebook Page design changes.

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