11 Checks to Ensure Your Facebook Page is Up-to-Date
How long has it been since you’ve reviewed your Facebook Page?
Are you taking advantage of the latest Facebook features?
It’s critical that Facebook Page managers take time to regularly audit their Page and ensure that they are not missing out on new features.
This Facebook Page audit guide outlines 11 key items to review to help maximize your Page’s potential.
Facebook changes often—audit your Page to keep up!
How to Compare Your Facebook Page With the Competition
Are you wondering how your Facebook Page compares to competitors?
What can you do to improve your performance?
Insights into how your competitors are using Facebook can help you better understand your audience on Facebook and how they use Facebook.
In this article, I’ll review 5 different tools that can be used to help you compare your Facebook Page against competitors and identify tactics to help you improve your Facebook marketing.
#1: Compare Your Statistics With AgoraPulse Barometer
AgoraPulse provides a free tool called the AgoraPulse Barometer, which performs an analysis of your Facebook Page and compares it against other companies’ Pages (that also used this tool) that have a similar number of fans.
The Barometer calculates the average percentage for several criteria based on your last 50 posts. The resulting report shows the score for your Page in black compared with the average score in red for other Pages that ran this assessment.
The table gives an assessment of your Page compared to other Pages with a similar fan count.
Information provided in the chart above includes:
Fans Reached. This is the average number of fans who receive your content. Facebook generally shares your content with a small percentage of fans unless you have a very engaged community. The key to increasing this figure is having a community that comments, likes or shares your posts.
How Your Business Can Use the New Facebook Cover Photos
Are you familiar with the new Facebook cover photo rules? You are now able to put calls to action and your website or address information in your Facebook cover photo, but there are still text restrictions.
Would you like some inspiration for what your business can do with a cover photo?
Many people have not updated their cover photos to be in compliance.
In this article I’ll tell you what’s changed and show you 9 examples and how you can leverage the new rules to boost your business.
Facebook’s New Rules
As of March 6, Facebook’s rules state that cover photos may not include more than 20% text. But the previous restrictions that were in place were removed (i.e., no calls to action, no websites and no address information).
The maximum 20% text rule also applies to any photo in a Facebook ad as well, so keep that in mind with your next ad campaign.
There was some initial confusion about how the 20% text area was measured, so Facebook came out with a post that clarified how this area was calculated and what was acceptable.
Check your Facebook cover photo with the Cover Compliance Tool.
5 Ways Marketers Can Keep Updated on Facebook Changes
Are you struggling to keep up to date with the latest Facebook changes?
Are you conducting activities that are against Facebook’s policies?
It isn’t easy to keep up with all of Facebook’s updates.
Here are 5 ways marketers can stay up to date on Facebook updates and policy changes.
#1: Follow Facebook’s Business Pages for regular updates
Just like businesses keep their Facebook Pages updated with the latest announcements from their company, Facebook also keeps their Pages updated to inform their users about the latest changes and announcements.
In particular, Facebook for Business, Facebook for Privacy and the Facebook blog often post updates when there is a change to their guidelines.
Facebook for Business takes you step by step to create a business Page that is effective but also follows their guidelines.
Facebook for Business Page to learn how to reach the right audience.
The Facebook and Privacy Page post an update every time they revise a guideline or policy.
How to Target Facebook Ads Based on Purchase History, Lifestyles and More
Would you like to get more out of your Facebook advertising?
Did you know you can now target Facebook ads based on people’s purchase history, job roles and other external insights from major data providers?
Facebook continues to roll out advertising tools that allow marketers to target their ideal customer in ways not seen before.
What Are Partner Categories?
Within the past year, Facebook has launched Custom Audiences, Conversion Tracking, Sponsored Results, Lookalike Audiences and a whole lot more.
Partner Categories is the latest tool added to your Facebook toolbox. Here’s what you need to know and how to use Facebook’s Partner Categories to reach the audience you want with your Facebook advertising.
Facebook partnered with Acxiom, Datalogix and Epsilon to make Partner Categories a reality. These partners provide data on Facebook users’ online and offline activities away from Facebook to create more refined targeting opportunities.
Up until recently, you could target ads to Facebook users based only on the information they provide in their profiles (age, gender, school, location, employer) and both precise and broad interests.
9 Ways to Become a Better Facebook Community Manager
Would you like to have a thriving Facebook community?
Are you looking for tips to improve your community?
In this article I’ll share 9 tips to improve your Facebook community.
#1: Know Your Voice
Branding is important on social media. Your company should have a “voice” that matches your brand and your company philosophy.
Are you more serious or do you add a little bit of snark in your posts? Do you stick mostly to business or can you be off the wall? Do you like to stir things up or do you remain neutral?
If you are a one-person operation, these decisions may be easy. But if you have multiple employees and possibly multiple people posting to the Facebook Page, you want to have the “voice of the company” communicated clearly to the people who will be managing your Facebook Page.
The voice of the company is important in how comments and community feedback are handled, as well as the day-to-day posting. Consistency in your voice will help your community know what to expect.
ModCloth has an offbeat, humorous voice that engages their audience.
5 Tips to Make Facebook Marketing Mobile-Friendly
Do you know how your audience accesses Facebook?
Do your Facebook fans see your updates on their mobile devices?
According to Facebook’s fourth-quarter report, around 680 million of the company’s one billion monthly active users access Facebook from mobile devices.
It’s up to brands and businesses to make sure that any marketing efforts they add to Facebook are mobile-friendly, including custom apps, email, advertising, etc.
Here are five things you can do until Facebook fine-tunes its mobile experience:
