4 Ways the New Facebook Insights Can Grow Your Fans
Facebook recently rolled out some new metrics that give better insight into what your community wants from your page, enabling you to grow your fans and interactions.
You know it’s important to measure your social media marketing performance, and the new Facebook Insights will make this easier for you.
Locating Facebook Insights
First things first—where do you find these metrics? They are accessed on the left sidebar underneath your profile picture by clicking on the Insights link. 
10 Ways to Add Facebook Functionality to Your Website
Integrating Facebook into your website is an easy and free way to include a social dimension with the rest of your website business activity.
Facebook provides a selection of free plugins.
By the time you’re finished reading this article, you’ll understand your options for turning your website into a social hub and how to get started.
Why Facebook on Your Website?
Facebook has a grand vision: to connect the entire Internet, and every website on it, with a layer of social integration. The social network behemoth has been developing tools to assist in the spread of this vision since the introduction of the Open Graph in 2009.
Now, with over 10 social plugins available to the public (and free of charge!), website owners need to decide how best to utilize the available tools for their businesses. The first question you’re probably asking is: Do they even work?
Let’s look at some of the stats from SearchEngineLand:
How to Find and Add Facebook Apps to Your Facebook Page
Are you wondering how to add all those cool links below the avatar of your Facebook page? Those links appear when you install an application (or app) on your Facebook page.
If you want to spruce up your page, there’s an app for that.
For example, Facebook apps can automatically showcase your YouTube channel, but they can also do much more.
You may have seen the post Top 10 Facebook Apps for Building Custom Pages and Tabs, but let’s take a step back and talk about what apps are, where you find them and how you install them on your page.
3 Ways to Boost Interaction With Your Facebook Fans
Are you looking for fresh ideas to engage your Facebook fans?
Do you have a pretty nice fan base, but you’re struggling to come up with ideas to engage them on a daily basis?
One proven approach is to help your fans.
Here are 3 techniques used by some of the most successful Facebook pages. Try them on your page to see how your fans respond!
#1: Become a resource
Despite the level of connection you think you have with your fans on Facebook, many still express pleasant surprise when you respond to them personally on the social network.
16 Creative Ways to Make Your Facebook Timeline Cover Photo
At the 2011 f8 conference, Facebook announced Timeline — a major overhaul of the personal Facebook profiles to which we’ve all grown accustomed.
UPDATE December 15, 2011: Facebook announced that Timeline is now available worldwide. Read how to get started.
When Timeline is rolled out, your personal profile will be organized in reverse chronological order, as a “timeline” of your life, like an online scrapbook. As Facebook CEO Mark Zuckerberg says, “Timeline is the story of your life… in a new way to express who you are.”
When Will Timeline Become Available?
At this point, only those who are registered Facebook application developers have the option of converting their personal profiles to the Timeline format. And only they can see the Timelines of others who’ve opted for it.
6 Ways Small Businesses Can Win With Facebook
Are you seeking a bigger Facebook presence, but have a small budget?
You may see your small business efforts on Facebook like David compared to the Goliath presence big businesses enjoy.
There’s a lot that small businesses can learn from the way big businesses approach Facebook, but the separation between your little company and international corporations isn’t as vast as it may sometimes appear.
In this article, I’ll show you six ways you can model your efforts after the successful campaigns run by big businesses, and some ways you can even get a leg up on the big guys.
#1: Have a plan and a strategy
Big businesses have plans for their Facebook endeavors. They’re focused on strategizing, plotting and forecasting. They have goals in mind and they know the hurdles they’re going to have to jump en route to achieving those goals.
5 Ways to Control Your Facebook Privacy
Facebook is trying to make privacy simpler. But as they add more features, privacy always seems to become more complicated.
With the addition of the Facebook Subscribe button, understanding how your Facebook privacy works is more important than ever.
The good news is that Facebook is making it simpler to find the settings for controlling your privacy.
The bad news is that there’s a lot of confusion around the Subscribe button and what it means for privacy. So let’s start by tackling the privacy issues around the new Subscribe button.
#1: The Facebook Subscribe button
Facebook has made the subscribe setting opt-in instead of defaulted to on. The Subscribe button is designed to allow people to subscribe to your public posts rather than (or possibly in addition to) requesting a friendship. It’s a lot like a Twitter follow. You don’t approve subscribers. All of your current friends are, by default, subscribed to your posts.
How to Use Secret Facebook Groups to Enhance Your Business
One of the most underutilized features of Facebook for businesses is the Secret Group.
A Secret Group is easy to create and manage, and it is perfect for small-group interaction.
Keep reading to discover powerful ways these groups could help your business.
Facebook originally created Secret Groups for people to have small, intimate interactions with family and friends, but Secret Groups are also perfect for small businesses, coaches and professional development, like mastermind groups.
Why Secret Groups?
Most people think of Facebook Business pages when they think about Facebook, but businesses sometimes need private spaces for working, coordinating schedules and developing marketing and advertising ideas with a small group of people.
Does Facebook Fan-Gating Hurt Facebook Engagement?
Fan-gating or Like-gating is the practice of displaying certain content only to users who Like your Facebook page.
It’s an increasingly common practice and something I discuss with clients almost daily. But is it a good idea?
What is Fan-Gating?
Fan-gating is accomplished by creating two versions of a tab on your page—one that’s shown to users who already Like your page and one to those who have not Liked the page.
The non-fans are encouraged to Like in order to “unlock” the content behind the tab. Because information about whether a user has Liked your page is easily accessible through Facebook’s Graph API, it is relatively easy to implement a gate, or “reveal tab” as it is sometimes called. There are many companies that provide tools to do this and a list of some of them can be found here.
How to Move Your Facebook Tabs to Secure Hosting Required by Facebook
Heads up, page admins! As of October 1st, Facebook announced that any iFrame page tabs not hosted on a secure server under HTTPS will not be displayed to users browsing under HTTPS. This article will tell you what you need to do.
According to Facebook’s Cat Lee, ”The content will not be accessible for users with secure browsing turned on. There will be a page that states something close to: This app does not support secure browsing.”
To help page admins locate a budget-friendly and secure hosting solution for their page tabs, I did some digging and located some great hosting companies offering low-cost secure hosting solutions.
There are certainly others, and I have provided some guidelines for making the right hosting choice. I have also laid out some of the basics of hosting and security certificates.
Facebook and Secure Browsing (HTTPS)
In February, Facebook introduced the “Secure Browsing (HTTPS)” option. Since then, when browsing under HTTPS, any page tab content not hosted securely displays a popup with a warning that the page is not secure. Users have to click on the popup before viewing the tab content.
Page tab creators had the option of providing a “Secure Page URL” to display to HTTPS users. As of October 1, a secure URL is mandatory, and page tabs not hosted securely will no longer be displayed to users browsing under HTTPS.
