Do you want to boost your awareness and increase engagement?
Social media networks provide a lot of video options.
From Google+ Hangouts to Twitter’s Vine and Facebook’s launch of Instagram Video, video is fast becoming an essential part of any business’s online marketing strategy.
In this post, I’m going to show you how to incorporate video from 5 platforms into your social media strategy.
#1: Vine Video
For those who aren’t into complex video production, Vine lets you create simple, six-second looping videos to share on Twitter and Facebook.
Are you looking for an easy way to improve the quality of the content you share on Facebook?
All you need is some great content and a cool Facebook technique that I recently discovered.
A Quick Overview
This technique lets you automatically attach your videos to the updates that appear on Facebook after someone likes content on your website.
By leveraging Facebook’s Open Graph and using this technique, I’ve seen phenomenal results!
I shared this tactic with a brand operating in the travel industry and they generated more than one million aggregated views of their product videos on YouTube (and significant website traffic) in a matter of weeks.
Businesses simply cannot ignore Facebook as part of their online marketing strategy.
We spoke with top marketing book authors and Facebook brand managers.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Launches Video Calling Feature: Facebook and Skype have teamed up to provide video calling capabilities fully embedded inside the Facebook platform. Click here for a tutorial. Also, Facebook also announced they now have 750 million active users.
You’ve come to the right place. This article highlights nine companies (big and small) that have transformed their online presence by implementing innovative social media marketing.
Are you looking for fresh ideas to enhance your Facebook efforts? Do you ever have days when you’re not sure what to post on your Facebook page?
This can be a real problem if you’ve made Facebook updates an integral part of your communications strategy.
These are the times when having a ready-and-waiting list of Facebook ideas will come in handy. In this post I’ll show you 26 practical ways to use good content for your Facebook pages, everything from A to Z.
To take your Facebook marketing to a new level, here are hot Facebook marketing tips direct from the top industry pros. You’ll want to incorporate these priceless ideas.
The best way to get the most from Facebook is to model the best. Find out who’s doing it right and getting real results, and model their strategies. Here are seven ideas from the top authorities in Facebook marketing. Take notes—these tips are too good to pass up!
Whether you’re using Facebook for business or personal reasons, the good news is that new privacy settings enable you to change exactly who sees what within Facebook. And those changes impact every prior post you’ve ever made.
New Facebook Privacy Updates
Public outcry over Facebook’s complicated privacy settings hit a peak in the spring of 2010. See this AP video below:
In this video I interview Alex Wheeler, Director of Digital Strategy at Starbucks. Alex shares how Starbucks built a Facebook community of over 7 million fans by asking their community to help them build their official Facebook page.
Alex gives you some useful tips on engaging customers on social media. And you’ll hear details of how Starbucks uses video marketing on different social media channels.You’ll also find out what Alex refers to as their “scrappy” approach to social media.
Be sure to check out some more takeaways below.