social media how toDo you want to use video for your business?

Are you looking for a resource to help you combine video with social media marketing?

Whether you’re using video as an individual or as part of a team, these expert articles will help you live-stream, record, publish and market video to support your marketing goals.

Each of these articles will help you understand and master a specific part of using video for business.

video marketing resource for marketers

Discover how to use video marketing.

Continue Reading

social media how toDo you want to add video to your social media marketing?

Looking for ways to increase video views and engagement?

In this article, you’ll discover 26 ways to use video to improve your social media marketing.

video in social media marketing

Discover 26 ways to use video as a part of your social media marketing.

Continue Reading

social media how toAre you using Facebook Live?

Do you want more mileage out of your broadcasts?

Reusing your Facebook Live video can help improve your impact and visibility.

In this article, you’ll discover how to download and repurpose your Facebook Live videos on other social media platforms.

upload facebook live video to other platforms

Discover how to repurpose your Facebook Live broadcasts for other social media platforms.

Continue Reading

social media toolsHave you explored the Publishing Tools section of your Facebook page lately?

Wondering how the new features make marketing easier?

Your page’s Publishing Tools section contains a lot of important features including video management, lead generation, and product sales.

In this article, you’ll discover how to better manage your Facebook marketing with six Facebook publishing tools.

facebook publishing tools improve marketing

Discover six Facebook publishing tools for marketers.

Continue Reading

social media how toAre you interested in live video?

Want to learn more about Facebook Live?

Facebook Live has expanded its features, providing you with new Facebook marketing opportunities.

In this article you’ll discover what Facebook marketers need to know about the newest Facebook Live video features.

facebook live video marketing features

Discover five new Facebook live video features for social media marketers.

Continue Reading

social media how toIs video part of your Facebook marketing strategy?

Wondering how video is working for you on Facebook?

To make informed decisions about using video on Facebook, you need to have a good understanding of how your fans consume it.

In this article you’ll discover three ways to analyze video posts on Facebook.

analyze video performance on facebook

Discover three ways to analyze the performance of your videos on Facebook.

Continue Reading

Have you tried Facebook Live video broadcasting?

Want to know what it means for your business?

To discover how to use Facebook Live, I interview Mari Smith.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Mari Smith, the world’s leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing. Mari has also teamed up with Facebook to assist in educational events.

Mari will explore Facebook Live, how it works, what it means for marketers, and much more.

You’ll discover tips to set up your Facebook Live broadcast.

podcast 187 mari smith facebook live video

Listen as Mari Smith shares what marketers need to know about Facebook Live Video.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, or SoundCloud.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Rolls Out Audience Optimization for Publishers: Facebook’s new Audience Optimization is “an organic targeting tool to help publishers reach and engage their audiences on Facebook and better understand the interests of people clicking on their posts.”

facebook audience optimization

“This tool lets you improve the relevancy of your post by indicating who is most likely to engage with it, which can increase engagement at both the post and Page level.”

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Tests New Professional Services Feature: Facebook is “in the early stages of testing a way for people to easily find more Pages for the services they’re interested in.” Test the feature here.

facebook professional services

“Results are likely customized for users depending on their previous interactions with a business’s Page or whether someone they are connected with has reviewed a business on Facebook.”

Continue Reading