Facebook Announces Secret Videos for Publishers: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Announces Secret Videos for Publishers
“Secret videos give Page owners the ability to upload videos that are accessible only via a direct URL, but which are not searchable for people on Facebook. This is useful for publishers who want to host videos on Facebook, embed them on third-party sites or share them with anyone who has the URL, without posting them anywhere else on Facebook.”

Facebook Introduces Video Ads Creative Spotlight: Each month, Facebook’s Video Ads Creative Spotlight will highlight and share the “best practices for creating video ads on Facebook that grab attention and drive business goals.”

facebook video ad creative spotlight

“To further inspire advertisers and showcase great video ad creative, Facebook IQ launched the Video Ads Creative Spotlight, which, each month, will highlight video ad creative.”

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7 Ways to Use Facebook Native Video to Better Connect With Your Fans


social media how toDo you create videos to connect with your audience?

Are you using Facebook native video?

When you publish videos to Facebook, the result is high visibility and a greater likelihood of engagement.

In this article I’ll share seven ways to connect with your audience using Facebook native video.

use facebook native video

Discover how to use Facebook native video to connect better with your fans.

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Pinterest Buyable Pins: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Rolls Out Buyable Pins: “You’ll start seeing Buyable Pins all over Pinterest: in the home feed, on boards and in search results. If a Pin has a blue price, it means you can buy it.” Buyable pins are available to iOS users in the U.S.

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How to Create Facebook Video Ads


social media how toDo you use Facebook ads?

Have you considering adding video to your ads?

If you want to drive Facebook users to your website, videos on Facebook are worth a look.

In this article I’ll explain how to create Facebook video ads through both the live advertising interface and Power Editor.

create facebook video ads

Discover how to create Facebook video ads.

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How To Use Facebook Ads to Promote Your Blog Content


social media how toCould you use more traffic to your blog?

Have you considered Facebook ads?

To get the most out of your Facebook marketing efforts, Facebook ads can help drive quality traffic to your blog content.

In this article you’ll discover how promoting blog content can help maintain your Facebook reach.

use facebook ads to promote blog content

Discover how to use Facebook Ads to promote your blog content.

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Google+ Stories: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google+ Introduces Google+ Stories: You can “automatically weave your photos, videos and the places you visited into a beautiful travelogue.”

google plus stories

“Stories will be available this week on Android and the web, with iOS coming soon.”

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Facebook Updates Look for Pages: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Rolls Out Streamlined Look for Pages: The new look for pages on desktop “will make it easier for people to find the information they want and help page admins find the tools they use most.”

streamlined facebook for business

“The right-side column of your timeline now displays all of your page’s posts. This one-column display means that all of your posts will appear consistently on your page and in news feed.”

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YouTube Paid Channels: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

YouTube Launches Paid Channels: YouTube Paid Channels is “a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Every channel has a 14-day free trial, and many offer discounted yearly rates.” YouTube will be rolling Paid Channels out more broadly in the coming weeks as a self-service feature for qualifying partners.

youtube paid channels

"For example, Sesame Street will be offering full episodes on their paid channel when it launches."

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