9 Facebook Marketing Success Stories You Should Model

social media how toAre you curious what other companies are doing to achieve success with Facebook marketing? You’ve come to the right place.

This article highlights nine companies (big and small) that have transformed their Facebook presence by implementing innovative Facebook marketing practices.

You’re guaranteed to find inspiration for your Facebook marketing efforts here.

These tactics will work for just about any business—large or small, B2B or B2C. So let’s dig in!

#1: Cheese & Burger Society

The Cheese & Burger Society is sponsored by the Wisconsin Milk Marketing Board. This page is an innovative way to promote Wisconsin cheese by talking about something many people love—burgers and grilling.

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7 Ways to Get Noticed on Facebook With Facebook News Feed Optimization

social media expert interviewAre you wondering how to get your updates into your fans Facebook news feeds?

Did you know that 90% of the people who click your Facebook fan page don’t come back to your Facebook page?  They are more likely to read your content in their own Facebook news feed IF you know how to make sure it shows up there…

In this edition of Social Media Examiner TV, Mari Smith explains seven ways to get noticed on Facebook with Facebook news feed optimization.

After you watch this video, share your feedback and see the show notes below!


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4 Tips for Effective Facebook Community Management

social media how toDo you manage a Facebook page?

Are you looking for an easier way to manage your tasks?

In this article I’ll share four tips that will increase your value to your community.

About Community Managers

The role of community manager has been around much longer than Facebook. In fact, I like to think of the community manager as a modern-day Andy Griffith. You help people out, give advice, get to know the neighbors and occasionally keep the peace and lay down the law. The analogy isn’t perfect, but you get the idea.

You may start out as the sole admin on your Facebook page, but as your business and Facebook presence grow, you may need help (after all, Facebook is open 24-7). You may want to hire a community manager to facilitate the discussions, postings and moderation.

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5 Tips for Driving Facebook Fans to Your Website

social media how to

Are your Facebook fans frequenting your website? Do you want them to?

Keep reading for five ways to drive traffic from Facebook to your company website.

Thoughts on Facebook

While Facebook has become an increasingly significant communication medium, for many businesses and organizations, their website remains the primary consumer touch point.

So what do you do if you want to get your Facebook audience to engage more on your brand site?

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6 Daily Habits for Facebook Marketing Success

social media how toDo you feel overwhelmed by Facebook? Wouldn’t it be nice to know specific daily actions you can take to get real results on your Facebook page?

You’ve come to the right place.

Facebook marketing, when done right, is an extremely powerful tool. It can increase your leads, attract highly targeted prospects and position you as a sought-after industry leader.

To reap these business-building benefits, the key is to develop daily habits.

The following list of six daily habits will keep you focused on what really matters when it comes to Facebook marketing: real fan engagement.

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26 Tips for Enhancing Your Facebook Page

social media how toAre you looking for fresh ideas to enhance your Facebook efforts? Do you ever have days when you’re not sure what to post on your Facebook page?

This can be a real problem if you’ve made Facebook updates an integral part of your communications strategy.

These are the times when having a ready-and-waiting list of Facebook ideas will come in handy. In this post I’ll show you 26 practical ways to use good content for your Facebook pages, everything from A to Z.

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Is Real-Time Search Good for Businesses?

Real-time search is bringing social media to search engines. And that means a whole new dynamic for businesses using the social web.

With Twitter and Facebook updates appearing in Google search results, many businesses are trying to figure if this is good or bad—and what to do next.  Ziff Davis featured this blog post a while back.  It got me thinking about the implications of the real-time web and how businesses can navigate through these rough waters.

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4 Ways to Use Social Media Cues to Engage People

As much as we (rightly) praise Google for having transformed our lives for the better, sometimes we all want answers that go beyond the right search query.  Sometimes we want to reach out to someONE rather than someTHING.

But engaging in a conversation requires trust.  And just as no newsletter sign-up form or invitation should be without trust-building assurances and privacy statements, no social media invitation or landing page should be without its own persuasive and trust-building cues.

While looking at Adam Cohen’s recent rundown of social media landing pages (think landing pages that convey social media options for customers), I was struck by some observations.  Consider these four cues to incorporate into your social media landing page and campaign designs:

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