LinkedIn Adds New Features: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Adds New Features on Homepage : LinkedIn introduces two new features “to your productivity toolkit: ‘Who’s Viewed Your Updates’ and ‘You Recently Visited.’ Both features can be found on the right-hand side of the Homepage and are intended to provide you with more personalized insights on your activities and engagement across LinkedIn.”

linkedin who's viewed your updates

"Who's Viewed Your Updates provides you with one simplified snapshot of what you've shared over the past 14 days, who has seen it and how it has been received (liked, shared)."

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Instagram Videos: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Video Now on Instagram: Instagram users now have another way to share stories: video. “When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to 15 seconds of video through the Instagram camera.”

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Facebook Hashtags: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Launches Clickable Hashtags: Clickable hashtags are rolling out on Facebook. “When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.”

facebook hashtags

"Similar to other services like Instagram, Twitter, Tumblr or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion."

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Facebook Reduces Ad Options: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Streamlines Ad Offering: Facebook says they plan to “streamline the number of ad units from 27 to fewer than half of that” while mapping all of their ads to “the business objectives marketers care about—be it in-store sales, online conversions, app installs, etc.”

facebook ad

Facebook will eliminate redundant ads. "This includes removing the Questions product for Pages because marketers can simply ask a question in a post and get answers in comments."

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Facebook Verified Pages and Profiles: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Launches Verified Pages and Profiles: The new verified Pages are “to help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook.” This is also rolling out to profiles as well.

facebook verified page

"Verified Pages have a small, blue check mark beside their name on timelines, in search results and elsewhere on Facebook."

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11 Checks to Ensure Your Facebook Page is Up-to-Date


social media how to

How long has it been since you’ve reviewed your Facebook Page?

Are you taking advantage of the latest Facebook features?

It’s critical that Facebook Page managers take time to regularly audit their Page and ensure that they are not missing out on new features.

This Facebook Page audit guide outlines 11 key items to review to help maximize your Page’s potential.

Facebook Change Audit

Facebook changes often—audit your Page to keep up!

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5 Ways Marketers Can Keep Updated on Facebook Changes


social media how toAre you struggling to keep up to date with the latest Facebook changes?

Are you conducting activities that are against Facebook’s policies?

It isn’t easy to keep up with all of Facebook’s updates.

Here are 5 ways marketers can stay up to date on Facebook updates and policy changes.

#1: Follow Facebook’s Business Pages for regular updates

Just like businesses keep their Facebook Pages updated with the latest announcements from their company, Facebook also keeps their Pages updated to inform their users about the latest changes and announcements.

In particular, Facebook for Business, Facebook for Privacy and the Facebook blog often post updates when there is a change to their guidelines.

Facebook for Business takes you step by step to create a business Page that is effective but also follows their guidelines.

facebook for business page

Facebook for Business Page to learn how to reach the right audience.

The Facebook and Privacy Page post an update every time they revise a guideline or policy.

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LinkedIn Contacts App: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Introduces LinkedIn Contacts and App: “LinkedIn Contacts, a smarter way to stay in touch with your most important relationships. LinkedIn brings all your contacts from your address books, email accounts and calendars together with the power of your LinkedIn network.”

linkedin contacts

The new LinkedIn Contacts is available both on LinkedIn.com, as well as a brand-new app for iPhone and is rolling out to a limited number of members in the United States over the coming weeks.

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Facebook Adds Feelings and Actions: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Adds “What You’re Doing” Status Updates: Facebook users “can express what they’re watching, reading, listening to, eating, drinking or how they’re feeling in status updates.”  These new updates are rolling out in the U.S. in the coming weeks.

facebook update

"These updates, and the stories added to your timeline, respect the privacy settings you choose for your post."

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