How to Drive More Facebook Traffic to Your Website in 5 Easy Steps

social media how to Would you like to drive more Facebook traffic to your website?

Is quality Facebook traffic important to your business?

Getting Facebook fans to your website (and then hopefully onto your email list) is even more critical with Facebook’s recent announcement of decreased organic reach for pages.

Use these five steps to help you get more traffic Facebook to your website.

#1: Make Sure You Have a Steady Stream of Shareable Content on Your Website

If you have a website that never changes, you’re going to struggle to get much traffic to it. Posting links to the same page on your site over and over is as futile as Sisyphus rolling the boulder up the hill.

These days, the name of the game is content marketing and you had better figure out how your business can participate.

The fresh, new content you post on your site is important—not only for social media marketing, but also for search engine optimization. Google rewards sites featuring fresh content with higher ranking. But you don’t have to post epic blog articles three times a week to win at the content marketing game. Posting something new and helpful once a week or even once a month can benefit your website traffic.

63 comments

 
 

How to Drive More Facebook Traffic to Your Website

social media how toAre you using Facebook ads to drive traffic to your website?

Did you know that when people share your website content on Facebook, you can turn that shared content into a Facebook ad?

You can do that with Domain Sponsored Stories.

Domain Sponsored Stories are inexpensive and easy to run, and you don’t need a Facebook Page to start a campaign.

In this blog post, you’ll learn what Domain Sponsored Stories are and how you can create your own today.

What Are Domain Sponsored Stories?

A domain is a website that you control.

A Sponsored Story is a Facebook ad that promotes the action performed by a Page or user’s friend, follower or fan.

A Domain Sponsored Story, then, is a Facebook ad that will promote a Facebook user’s interaction with a website that is under your control.

What Do Domain Sponsored Stories Look Like?

domain sponsored story

This Domain Sponsored Story came from my friend Emeric, but it could have just as easily come from a public figure I follow or from a Page that I like.

As you can see, the only difference between this Domain Sponsored Story and a typical post is the “Sponsored” tag at the end.

37 comments

 
 

How to Track Social Media Traffic With Google Analytics

social media how toYou have a website and you are building traffic to it, but what do you know about your visitors?

Do you know where they come from, how engaged they are with your website or if they have converted as a reader, subscriber or customer?

You can see all of these insights for free using Google Analytics.

Why Google Analytics?

Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately. Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.

With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.

169 comments

 
 

Facebook Geotargeting Draws 500,000 Fans for Small Biz

social media case studiesMost of us know Facebook marketing is working when more sales roll in or site traffic grows.

But for Alex Morrissey of JamaicansMusic.com, that moment came when a party in Indonesia ran out of goats.

“We invited 200 people to the launch party, but because we’re on Facebook, 1,000 people came,” he said. “We had enough rice and peas, but we had to get more goats.”

38 comments

 
 

5 Tips for Driving Facebook Fans to Your Website

social media how to

Are your Facebook fans frequenting your website? Do you want them to?

Keep reading for five ways to drive traffic from Facebook to your company website.

Thoughts on Facebook

While Facebook has become an increasingly significant communication medium, for many businesses and organizations, their website remains the primary consumer touch point.

So what do you do if you want to get your Facebook audience to engage more on your brand site?

79 comments

 
 








Pinterest
Join our Social Media Marketing Networking Club
Get Your FREE Copy of the 2014 Social Media Marketing Industry Report
Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.
Check out the Social Media Marketing Podcast!