Do you want to know what the social media marketing pros are doing today?
Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.
We asked 18 social media pros to share the best marketing tactics worth doing today.
Do you want to learn the fundamentals of Facebook pages?
Do you need to know more about Facebook ads?
Facebook offers free training to help page admins understand everything from business page basics to Facebook ad policies with its Facebook Studio Edge site.
In this article I’ll share an overview for each course and highlight the most useful information.
Have you downloaded the newest Facebook Pages app?
The most recent update to the Facebook Pages app lets you quickly see important data about your Facebook page.
In this article you’ll discover how eight updates to the Facebook Pages app make managing your page on the go a lot easier.
Why Install the Facebook Pages App?
While you can use the traditional Facebook app to keep up with the pages you manage, it’s not nearly as efficient as the Facebook Pages app. The basic Facebook app is meant to let you keep tabs on friend and social updates—it doesn’t really offer a lot of options for managing your page.
Are you wondering what Facebook marketing tactics the pros are using?
We asked top social media pros to share their hottest Facebook marketing tactics.
In this article you’ll discover the latest tactics the pros use to boost their Facebook marketing.
#1: Use ActionSprout for Email Acquisition
Most marketers know the real battleground on Facebook is in the news feed, not on Facebook pages. In fact, very few Facebook users actually visit Facebook pages. Instead, they interact with page updates in their news feed.
The problem with most Facebook page apps is that they require the user to visit the Facebook page. For example, a photo contest requires that users visit a custom tab on the company’s Facebook page to upload a photo and submit a contest entry. In essence, they have to LEAVE the news feed, their home away from home, in order to participate in the photo contest.
ActionSprout removes this potential barrier by letting you put the acquisition action in the news feed.
For example, someone can “Sign” a petition, “Support” a project or “Demand” a challenge (as shown below) in the news feed.
Do you need help creating and finding compelling content to share with your fans?
It’s a juggling act to share the right content, engage with fans and track trends.
In this article you’ll discover five must-have tools every Facebook page admin can use to create and share content that kills.
#1: Create a Monitoring System
Hyperalerts is a versatile tool you’re going to love. It notifies you via email about items you choose such incoming Facebook comments or messages, published posts and more.
You could rely on Facebook’s messages and the activity log, but they aren’t always reliable and you can miss things. With Hyperalerts, you don’t have to worry about missing anything.
Are you looking for tools to speed up your social tasks?
In this article, I’ll share four social media tools and tips to help community managers save time, show creativity and streamline community management for their companies.
Why Social Media Tools
The sheer volume of tasks can be overwhelming. But it doesn’t have to be. With just a few tools, individuals and teams can manage their responsibilities better, while presenting a successful social media presence.
Keep reading for four social media tools that will make your social media tasks much easier.
#1: Manage the Appearance of Links to Your Website With Facebook Debugger
We all know Facebook updates that include pictures and snippets of their content do unbelievably better than ones that publish bare links. We’re a visual bunch, us humans.
Has this ever happened to you? You updated a page on your website with new images. Then, when you tried to publish a link to the page on Facebook, you found yourself staring at the link text for way too long.
How can you find a targeted audience and encourage them to join your list?
The answer is to leverage the people who already like you: your Facebook fans.
This article shows you three ways brands are using Facebook apps to grab their fans’ attentions and encourage them to subscribe to their list.
Why Use Facebook to Find Email Subscribers?
Email converts new customers more effectively than any other digital medium. The key is having the right people on your list—the ones who want to hear what you have to say and are most likely to buy from you. That’s where Facebook comes in.
Your Facebook fans are probably fans because they already like your products or services. That’s a great start to finding a narrowly targeted audience that’s likely to buy from you.
A simple lead funnel gives context to the process. By engaging with your Facebook fans, you build trust. From there, you can ask your fans to sign up for emails that share information they’re interested in. With strong email and marketing tactics, you end up with sales and long-term customers.
Are you wondering how your Facebook Page compares to competitors?
What can you do to improve your performance?
Insights into how your competitors are using Facebook can help you better understand your audience on Facebook and how they use Facebook.
In this article, I’ll review 5 different tools that can be used to help you compare your Facebook Page against competitors and identify tactics to help you improve your Facebook marketing.
#1: Compare Your Statistics With AgoraPulse Barometer
AgoraPulse provides a free tool called the AgoraPulse Barometer, which performs an analysis of your Facebook Page and compares it against other companies’ Pages (that also used this tool) that have a similar number of fans.
The Barometer calculates the average percentage for several criteria based on your last 50 posts. The resulting report shows the score for your Page in black compared with the average score in red for other Pages that ran this assessment.
Information provided in the chart above includes:
Fans Reached. This is the average number of fans who receive your content. Facebook generally shares your content with a small percentage of fans unless you have a very engaged community. The key to increasing this figure is having a community that comments, likes or shares your posts.
In our recent Social Media Success Summit, there were presentations that covered all the key topics you need to make your social media marketing easy. In this article, I’ll share 12 of those tools that were recommended by the pros.
Tools to Refine Your Visibility and Engagement
Here are three tools recommended by Mari Smith during her first presentation on increasing your visibility and engagement on Facebook.