Pinterest Analytics: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Pinterest Launches Free Web Analytics: Pinterest Web Analytics ”give site owners insights into how people are interacting with pins that originate from their websites.”
"If you have a verified website, you'll get information about how many people have pinned from your site, how many people have seen these pins and how many people visited your site from Pinterest."
Facebook Marketing in 2012: How to Keep Up With Facebook
Is your business taking full advantage of the marketing opportunities of Facebook?
Are you looking for more fans, better engagement and more sales?
If so, Social Media Examiner has some important news to share…
But first, here’s something to consider.
Since Facebook made Timeline mandatory for business pages on March 30, a lot of updates and enhancements have been introduced.
Some of them include:
- New layout
- Enhanced Facebook apps
- New Insights
- Sponsored stories and promoted updates
- Ability to schedule updates within Timeline itself
Today, businesses just like yours are using Facebook to create inspiring content that resonates with fans and converts them into customers and brand evangelists.
3 Facebook Timeline Marketing Tips for Success
Are you wondering how to best use the Facebook Timeline features?
The right steps can capture the attention of your fans and potential customers.
What I am referring to is pinning, highlighting and milestones—three Timeline features that can dramatically change the number of people who interact with your content.
Think of these features as digital megaphones, broadcasting your content just a little louder to ensure you are seen and heard by those who really matter to your business.
To supercharge your content on Facebook, consider implementing these three new Facebook Timeline features for your page.
#1: Pin a Post
What’s a Pinned Post?
A pinned post is a status update that you manually select to stay at the top of your Timeline, meaning it will not slip down the Timeline as you continue to add other posts to your page.
How to Use Facebook Apps to Improve Fan Engagement
Are you looking for easy ways to engage new Facebook fans using Timeline?
Keep reading to learn how free apps can provide enormous opportunities for your business.
Why Facebook Timeline Apps?
Now that the new Timeline layout is mandatory for all page owners, we’re all beginning to find our way around the new layout.
For many, especially those who just started seeing traction with the old layout, Timeline presents brand-new challenges (and opportunities!) for staying top-of-mind.
Sure, the layout is beautiful, with lots of room for high-res video and photo. But with all the rules and changes (e.g., that your cover photo can’t be promotional, or that there’s no more driving non-fans to a default “welcome” tab prompting them to Like your page), page admins have their work cut out for them in terms of fostering high engagement and moving their fans to take action. Without engagement and momentum, your page is as good as invisible.
5 Ways Businesses Are Using Facebook Timelines
Are you wondering how businesses are creatively using Facebook’s Timeline features?
Business timelines are blooming all over Facebook.
You may have read our recent post about all of the changes.
Take a look at these examples of how businesses are creatively using Timeline.
#1: Adding Interesting Milestones
Interesting Milestones may work better if your company has some history. Coca-Cola, founded in 1886, has the benefit of a long and interesting history, so they can show their products from 1916 and how they have since evolved.
But you still may be able to get creative with product releases and things that you have accomplished.
5 Ways to Enhance Your Facebook Timeline Page With Images
Are you wondering how to visually enhance your Timeline Facebook page?
This article provides five actionable tips you can employ now.
The Visual Opportunity
When Facebook moved the navigation into the left column and added the Photostrip, I wrote how you could optimize your Facebook page for visual branding.
And when Timeline was rolled out for personal profiles, I also wrote how you can customize your cover photo and profile picture.
With each new overhaul of Facebook pages, there have been increased opportunities for brands to use imagery to better promote their offerings and create visual interest, and Timeline for pages is no different.
9 Social Media Marketing Tips From the Pros
Are you looking for some new ideas to simplify your social media marketing?
Do you wonder how others use social media to attract customers?
We asked the pros for their hottest social media tips. Here’s their advice to help you power up your social media marketing.
#1: Draw Attention to Your Custom Tabs in the New Facebook Timelines
Andrea Vahl @AndreaVahl
If you have a special offer on your website, why not use Facebook to showcase your freebie?
With the new Facebook Timelines fan pages, you can no longer have a custom tab as a default landing tab, so now you will have to draw attention to your freebie with the custom tab photo and the custom tab name.
HubSpot has done a great job of that with their custom tab photo advertising their free ebook and the Customer Case Studies title on one of their other apps.
