Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Are you looking for more fans, better engagement and more sales?
If so, Social Media Examiner has some important news to share…
But first, here’s something to consider.
Since Facebook made Timeline mandatory for business pages on March 30, a lot of updates and enhancements have been introduced.
Some of them include:
- New layout
- Enhanced Facebook apps
- New Insights
- Sponsored stories and promoted updates
- Ability to schedule updates within Timeline itself
Are you wondering how to best use the Facebook Timeline features?
The right steps can capture the attention of your fans and potential customers.
What I am referring to is pinning, highlighting and milestones—three Timeline features that can dramatically change the number of people who interact with your content.
Think of these features as digital megaphones, broadcasting your content just a little louder to ensure you are seen and heard by those who really matter to your business.
To supercharge your content on Facebook, consider implementing these three new Facebook Timeline features for your page.
#1: Pin a Post
What’s a Pinned Post?
Are you looking for easy ways to engage new Facebook fans using Timeline?
Keep reading to learn how free apps can provide enormous opportunities for your business.
Why Facebook Timeline Apps?
Now that the new Timeline layout is mandatory for all page owners, we’re all beginning to find our way around the new layout.
For many, especially those who just started seeing traction with the old layout, Timeline presents brand-new challenges (and opportunities!) for staying top-of-mind.
Sure, the layout is beautiful, with lots of room for high-res video and photo. But with all the rules and changes (e.g., that your cover photo can’t be promotional, or that there’s no more driving non-fans to a default “welcome” tab prompting them to Like your page), page admins have their work cut out for them in terms of fostering high engagement and moving their fans to take action. Without engagement and momentum, your page is as good as invisible.
Business timelines are blooming all over Facebook.
You may have read our recent post about all of the changes.
Take a look at these examples of how businesses are creatively using Timeline.
#1: Adding Interesting Milestones
Interesting Milestones may work better if your company has some history. Coca-Cola, founded in 1886, has the benefit of a long and interesting history, so they can show their products from 1916 and how they have since evolved.
This article provides five actionable tips you can employ now.
The Visual Opportunity
When Facebook moved the navigation into the left column and added the Photostrip, I wrote how you could optimize your Facebook page for visual branding.
And when Timeline was rolled out for personal profiles, I also wrote how you can customize your cover photo and profile picture.
With each new overhaul of Facebook pages, there have been increased opportunities for brands to use imagery to better promote their offerings and create visual interest, and Timeline for pages is no different.
Do you wonder how others use social media to attract customers?
We asked the pros for their hottest social media tips. Here’s their advice to help you power up your social media marketing.
#1: Draw Attention to Your Custom Tabs in the New Facebook Timelines
If you have a special offer on your website, why not use Facebook to showcase your freebie?
With the new Facebook Timelines fan pages, you can no longer have a custom tab as a default landing tab, so now you will have to draw attention to your freebie with the custom tab photo and the custom tab name.