How to Combine Text and Visual Content for Better Social Engagement

social media how to

Do you keep text and image updates separate?

Have you considered how text and visual content complement each other?

Pairing visual content with clever, descriptive text can create a true marketing force that leads to more interaction.

In this article I’ll show you seven ways companies are using visual content to get better overall engagement.

using text and visual content

Find out how text and visual content engage your followers and fans.

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Get Free Training for Facebook Page Admins With Facebook Studio Edge

social media tools

Do you want to learn the fundamentals of Facebook pages?

Do you need to know more about Facebook ads?

Facebook offers free training to help page admins understand everything from business page basics to Facebook ad policies with its Facebook Studio Edge site.

In this article I’ll share an overview for each course and highlight the most useful information.

facebook studio edge

Find out how Facebook Studio Edge helps business owners get the most out of Facebook.

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10 Ways to Find More Local Facebook Fans

social media how to Are you a small business using Facebook?

Do you need ideas to reach your local Facebook audience?

If you’re a small business you need to localize your marketing efforts to reach your real customers.

In this article I’ll share 10 ways you can encourage your local community to find and like you on Facebook.

Why Local Facebook Fans?

If you’re a local small business, you’re likely most interested in customers in your area, not those scattered around the country or globe. While Facebook provides ample opportunity to increase brand awareness and visibility, it can reach beyond your targeted audience, costing you time and money.

find local facebook fans

What you need to know to find local Facebook fans.

When you focus your Facebook marketing efforts on your local community, you become more visible to the people you want to reach. Your interactions with your community as a whole and how you bring that relationship to Facebook establish your business as reliable, trustworthy and influential.

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Facebook Organic Growth: How to Defy the Odds and Grow a Huge Facebook Community

Do you want to grow a massive Facebook following?

Are you wondering how an organic Facebook strategy can be successful?

To learn how to grow a huge organic following on Facebook using techniques you have likely never heard of, I interview Holly Homer for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Holly Homer of KidsActivitiesBlog.com to find out how her Facebook page fan base grew from 7,000 fans to more than 530,000 fans in only 8 months without using Facebook advertising or crazy gimmicks.

Holly shares how beginners can develop their own Facebook strategy.

You’ll discover the unfortunate circumstance that jumpstarted Holly’s success.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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How to Use Facebook to Increase Leads

social media how toDo you want to make Facebook a profitable marketing medium for your business?

Is Facebook bringing you the leads you’re looking for?

A few simple tweaks to your Facebook marketing can bring in more business.

In this article you’ll discover four ways companies are using Facebook to increase leads.

#1: Optimize the Cover Photo

There is an entire branch of analytics known as eye tracking and it’s dedicated to tracking and reporting what people look at on a web page. Most people spend the majority of their time on the top 1/3 of the page (many times without even realizing it).

The red indicates the section of the web page with the most views and reaffirms that content above the fold is the most viewed.

Not surprisingly, eye-tracking studies on Facebook pages have similar results.

eye tracking example on a facebook page

Your page’s cover photo gets the most attention.

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How Big Brands Keep Their Social Media Audiences Engaged

social media how toLooking for ideas to spark conversation with your fans?

Want them to pay attention to your updates?

Big brands know how to engage people on a regular basis.

In this article I’ll show you five ways nationally known companies keep their audiences coming back for more and how you can too.

#1: Host a Video Contest

For the last seven years, Doritos has run its “Crash the Super Bowl” contest asking customers to create commercials for its crunchy treats. The incentive that really caught attention? The winner gets his or her commercial aired during the Super Bowl.

The response is huge. Hundreds of commercials are submitted. The company narrows it down to a pool of five, and then asks everyone to vote for their favorite.

The result is a viral campaign driven by finalists sharing their entry with friends and encouraging them to vote, as well as customers and fans who want to see the best videos (which are usually the funniest).

In 2013, Doritos brought the video contest to Facebook (they had previously used a microsite) and went beyond the success of all previous years.

doritos facebook post

Facebook increased entries for Doritos’ yearly video contest.

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How to Get Your Facebook Posts Noticed in the News Feed

social media how toAre your Facebook posts going unnoticed in Facebook’s news feed?

Are you wondering how to get more people to pay attention?

Sharing updates that speak to your fans’ interests and that entertains can provide great opportunities for interaction.

In this article, I’ll show you eight ways to get great traction with practical Facebook updates.

Rethinking Facebook Posts

Facebook has woven itself into the very fabric of our global community.

It provides a unique and powerful opportunity for your business to intersect with your ideal audience without that audience needing to search for you or already be thinking about you.

The downside is that you’re competing with a lot of other noise in the news feed. The key, then, is to find a way to attract your fans’ attention so your updates aren’t missed or ignored.

facebook update example

Marketers need to find ways to attract attention on Facebook.

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26 Creative Ways Brands Use Facebook Status Updates

social media how to Does your business have a Facebook marketing plan?

Do you need inspiration for Facebook updates that excite your fans?

Do you treat each and every update as an opportunity for engagement?

In this article we’ll take a look at 26 brands, an A-Z guide, that use Facebook status updates that combine visual content and brand messages to create buzz, excitement and interaction.

#1: Audi USA

When Drive (a TV network that celebrates the culture of cars and is geared toward car enthusiasts) highlighted Audi USA on their YouTube channel, Audi ran with it.

In the status update below, Audi USA shared that media recognition for their brand’s history and culture, but made sure to show appreciation by including a social link to the brand that drew attention to them.

audi update

Sharing company-branded media highlights and linking to related brands is win-win.

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5 Ways to Increase Fan Page Engagement With Facebook Games

social media how toWant to increase your Facebook fan engagement?

Have you considered adding games to your Facebook page?

Facebook games engage people’s competitive nature and can grow your brand’s reach.

This article shows you how to use games in your Facebook marketing.

#1: Fan Photo of the Week

If you want to get people interested in your fan page, make your fans a part of your social marketing strategy. People love to see their names in lights, so give them that chance with a Facebook photo of the week contest.

The great thing about this type of contest is that it’s easy to implement. Just ask your fans to submit a picture based on a theme you choose, then judge the photos and select a winner. When you’ve chosen a winner, showcase the fan and his or her picture on your cover image or highlight the photo in a status update.

The winner gets bragging rights and will probably want to share the excitement with friends. When the winner shares with his or her friends, your page goes out into their news feed and introduces you to a new audience. That can lead to a jump in viral reach.

Walmart is particularly good at this. They ask fans to submit a photo via a tab on their Facebook page, which means fans have to go to the Walmart Facebook page and engage by clicking through to the app.

walmart fan photo cover image

Walmart rewards fans by showcasing them on the cover image.

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