That’s because the vast majority of consumer Facebook interactions don’t occur on your fan page, but rather in the newsfeeds of your fans. In fact, research from Jeff Widman of Facebook fan page consultancy BrandGlue (and a presenter at Facebook Success Summit) estimates that 199 out of every 200 interactions (99.5%) come from the user’s wall (or newsfeeds). This means that almost nobody is coming back to your fan page after they visit it the first time.
Well, look no further. In this episode of Social Media Examiner TV, Mari Smith shares her favorite Facebook apps and explains what they can do for your business.
Be sure to share your feedback and see the show notes below.
Facebook fan pages number among the few social media channels that allow page customization for users. Instead of a mediocre interface, business owners and professionals can now apply HTML code to enhance their Facebook fan page presence to promote and build business branding.
Rich content creates a memorable interface that gets people talking, lets a special announcement or contest go viral, improves fans’ engagement and so much more.
To create an important hub to reach out to millions of potential supporters, you need to up your game and optimize your fan page to meet its ultimate purpose.
(Important Update: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame.) Everything is possible, thanks to the powerful Facebook application known as Static FBML. Many people may be unaware of the advanced functionality FBML gives a fan page, such as creating and naming your tabs or boxes freely. For those who are curious just how powerful Static FBML can get, we’re going to inspect it all here:
I’m guessing many of you are still sitting on the fence when it comes to putting your business on Facebook.
“Let me get this straight,” you may say. “You want me to use Facebook to market my business? Are you crazy?”
Not if you provide products or services to postmenopausal women. Women over the age of 55 make up the fastest-growing Facebook segment, according to Paul Dunay and Richard Krueger, authors of Facebook Marketing for Dummies.
Would your product or service appeal to anyone over 35? “The fastest-growing demographic is the 35- to 54-year-olds… the next fastest-growing demographic is the over-55 crowd.”