How to Optimize Facebook Custom Tabs for More Conversions


social media how toDo you want to boost conversions from your Facebook app?

Have you thought about promoting it with Facebook ads?

Supporting your Facebook custom tab with complementary Facebook ads will drive more views and deliver more conversions.

In this article you’ll discover how to combine Facebook custom tabs with Facebook ads to boost conversions.

optimize facebook custom tabs

Discover how to optimize Facebook custom tabs for more conversions.

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How to Cross Promote Your Social Profiles With Facebook


social media how toAre you active on multiple social platforms?

Are you using your Facebook page to grow followings on other platforms?

Promoting links to all your social profiles on Facebook lets your fans know where else they can find you.

In this article you’ll discover six ways to promote your social profiles on your Facebook page.

cross promote social media profiles with facebook

Discover how to cross promote your social profiles with Facebook.

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8 Facebook Apps to Enhance Your Facebook Page


social media toolsDo you want to add more function and flair to your Facebook page?

Would you like to add storefront, generate leads or promote something special on a Facebook tab within your page?

In this article I’ll reveal Facebook applications that can help you easily add functionality to your Facebook page.

How Do Facebook Apps Work?

Before we get started, let’s review how Facebook apps (also known as custom tabs on Facebook) pages work.

Custom tabs are installed manually on your Facebook page and show up underneath the cover photo. If you’re visiting a page that has more than four tabs, you can click the down arrow on the right side of the tab cover photos to reveal them all.

custom tabs under cover photo

Custom tabs appear under your cover photo.

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How to Improve Your Marketing With Facebook Apps


social media how toWant to grow your email list or drive more people to your business?

Are you looking for ways to connect Facebook to your business goals?

In this article, I’ll show you common goals of four different industries and how Facebook apps are helping meet those goals.

Why Facebook Apps?

What kinds of apps (also known as tabs) do you have on your Facebook page?

Are you using the right features on those tabs to support your business goals and Facebook strategy?

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How to Move Your Facebook Tabs to Secure Hosting Required by Facebook


social media how toHeads up, page admins! As of October 1st, Facebook announced that any iFrame page tabs not hosted on a secure server under HTTPS will not be displayed to users browsing under HTTPS. This article will tell you what you need to do.

According to Facebook’s Cat Lee, “The content will not be accessible for users with secure browsing turned on. There will be a page that states something close to: This app does not support secure browsing.”

To help page admins locate a budget-friendly and secure hosting solution for their page tabs, I did some digging and located some great hosting companies offering low-cost secure hosting solutions.

There are certainly others, and I have provided some guidelines for making the right hosting choice. I have also laid out some of the basics of hosting and security certificates.

Facebook and Secure Browsing (HTTPS)

In February, Facebook introduced the “Secure Browsing (HTTPS)” option. Since then, when browsing under HTTPS, any page tab content not hosted securely displays a popup with a warning that the page is not secure. Users have to click on the popup before viewing the tab content.

Page tab creators had the option of providing a “Secure Page URL” to display to HTTPS users. As of October 1, a secure URL is mandatory, and page tabs not hosted securely will no longer be displayed to users browsing under HTTPS.

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How to Build Your Own Facebook App


social media book reviewsAre you wondering how to integrate Facebook into your website? Got an idea for a Facebook app?

Keep reading to discover a new book that makes it all easy…

The Power of Facebook Integration

When JibJab (the personalized electronic greeting card company) released their first hit video “This Land” in July 2004, they relied exclusively on email to share it with their users.

At that time email was the most effective way to spread a message about an app or a website.

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Top 10 Facebook Apps for Building Custom Pages & Tabs


social media toolsAre you looking for an easy way to create attractive pages on Facebook? Are you wondering how businesses are creating Welcome tabs?

In this article I’ll reveal a number of applications that make it very easy to add functionality to your Facebook page.

Custom Tabs: What You Need to Know

You may have seen some Welcome pages on Facebook that encourage new visitors to Like the page. You may even be given an incentive such as a free report or, in Tim Ferriss’ case, a free chapter of his book. This is sometimes referred to as fan-gating, meaning only fans see special content.

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8 New Facebook Page Changes: What You Need to Know


social media toolsAre you wondering what to do about the new Facebook page changes? This article will explore the important changes and what it means for your business.

On Thursday, February 10, Facebook finally pulled the trigger and announced the updated layout of Facebook pages. They made the change to bring them more in line with the recently redesigned personal profiles and to provide a more consistent user experience.

As with any major change to the Facebook user experience, the new design and features were accompanied by complaints, but overall, were well received.

Let’s take a closer look at these changes and what they mean for your business.

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How to Add a Like Button to Your Facebook Tabs


social media how toHave you ever wondered how certain Facebook pages add Like buttons to their custom tabs? Look no further.

Many have asked me how sites like Threadless are able to add multiple Like buttons and comments to their Fan page, allowing visitors to buy, Like and comment on any t-shirt on their Shop tab.

Well, it turns out it’s actually quite easy, using the fb:comments FBML tag.

Using fb:comments, you can add a Like button and comment boxes in multiple places on your Facebook tabs and, optionally, each can be accompanied by a user comments section. This provides more avenues for fans to interact with, and share, your content.

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