Are you considering using a sweepstakes or contest for an upcoming social media marketing campaign?
Ever wonder exactly how a social sweepstakes ties in with the idea of “viral” marketing?
In this article, I’ll analyze the concepts affecting a social media “viral sweepstakes” and how marketers can and (potentially) should take advantage.
What Exactly Is the Meaning of the Term Viral?
Marketers use the term viral to describe media proliferation in two different contexts.
On one hand, viral can describe “massive engagement;” i.e., when droves of people sign up for a particularly enticing offer. Alternatively, “views” can go viral, which occurs when people share a brand campaign with others many times over.