6 Facebook Marketing Tips for Managing Your Facebook Page

social media how toWondering what works and what doesn’t for your Facebook page?

Or are you overwhelmed with all of the Facebook tactics you read about?

No matter how long you’ve had a Facebook page, it’s good to review some of the basics for creating a page for your business.

This article includes six simple tips that will make you a more effective admin and make your page more professional starting today.

#1: Check Your Wall-posting Preferences

Does your page get a lot of, ahem, critical commentary on its timeline? Or maybe just more than you have time to deal with easily? If so, it might be time to set your page’s Posting Ability tab so that only your page admins can post.

Here’s how: Choose Edit Page from your Admin panel. Then choose Edit Settings.

edit-facebook-settings

You can add/remove admins directly from the Admin panel.

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How to Improve Your Facebook Engagement Using Controlled Experiments

social media how to Are you wondering what type of Facebook post works best?

Are you struggling with getting engagement or reach on your Facebook posts?

You may have heard that you need to post more photos or more questions or more photos with questions…

But what really works best for your audience?

In this article, you’ll learn how to find out which types of Facebook posts work best for your page.

Why Experiments?

Running controlled experiments from time to time will help you discover what works on your page so you won’t have to take someone elses word for it.

It’s also a great way to help you come up with a posting structure that may help you streamline your content creation in the future.

#1: View Insights for Ideas

In your Insights section, you do have some data on your best post types (under Posts), but that can be a function of what types of content you have been posting lately. So you may not get the whole picture if you haven’t been posting many links recently. But it’s a good place to start your investigation.

best post types

Take a look at the best post types for your page.

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How to Sell on Facebook Using Images

social media how toDo you use Facebook to promote sales for your business?

Are you looking for ways to increase revenue with Facebook?

In this article, you’ll discover six ways to use graphics on Facebook and how other ecommerce brands are using them to boost online sales.

Why Images?

According to Lab42, the number-one reason people like a Facebook page is to receive a discount or other promotion.

If you want to drive online sales for your business, images and graphics that feature discounts and promotions are an engaging way to give your Facebook fans what they want.

facebook like motivators

The biggest incentive for liking a page on Facebook is to receive discounts. Image source: Lab42

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How a Winery Uses Social Media to Increase Sales and Brand Loyalty

social media case studiesHow can wineries use social media to increase sales when the law prohibits them from giving away product samples?

Whitehall Lane, a 20-year-old Napa Valley winery run by the Leonardini family, has hit on a winning social media formula that pays dividends in both increased sales and brand loyalty.

Wineries face special challenges in promoting their business on social media. The federal Alcohol and Tobacco Tax and Trade Bureau, known as the TTB, considers social media “advertising,” and regulates what wineries can do.

The regulations primarily affect Whitehall Lane in two different ways. They cannot run contests that give away wine, and they must monitor user-generated content for anything that might promote irresponsible drinking.

“We don’t fool around with the TTB regulations,” said Katie Leonardini, direct sales manager for Whitehall Lane. But that hasn’t stopped them from successfully using social media to grow a loyal fan base outside the tasting room. This in turn has increased both wine club membership and direct sales. Here’s how they do it.

instagram meme

Whitehall Lane Winery uses Instagram as one way to foster brand loyalty.

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4 Fun Ways to Improve Your Facebook Engagement

social media how toDo you need to increase the visibility of your Facebook page posts?

Are you looking for fresh ideas to quickly create engagement on your Facebook page?

In this article, you’ll discover four ways you can create better engagement on your Facebook page using social game.

Why Games?

If you’re tearing your hair out worrying about the number of fans interacting with your Facebook business page, moderating your page may not be much fun. Worse still, you may be missing out on getting to know your fans on a deeper level.

The good news is that initiating simple social games on your page’s timeline gives your page interaction a boost.

Social games on your timeline encourage comments, shares and likes, and build a sense of community around your brand. Plus, as a side benefit, they are also a lot of fun for you and your fans.

Why Engagement Matters on Facebook

There are more than 15 million business pages on Facebook. Add in Facebook’s hundreds of complex algorithms that work behind the scenes to help people see what matters most to them, and it’s little wonder that page owners find it frustrating to maintain news feed visibility. Because of the algorithms, fans don’t see all updates from every page they like in their news feed.

But every time a fan likes or interacts with a particular type of post on your page, Facebook uses that information to determine what content your fan likes most, and makes that content more prominent in their news feed.

So if your fans are mainly interacting with your images, they’ll see more of your images; if they’re mainly interacting with your text posts, they’ll see more of your text posts. Get the picture?

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10 Ways to Use Your Personal Facebook Profile for Business

social media how to

Are you wondering how to use your personal Facebook profile for your business?

One of the reasons Facebook is effective is the personal connection you can make with people.

In this article I’ll show you 10 ways you can use your personal Facebook profile to impact your business.

Why My Personal Facebook Profile?

Your Facebook profile and Facebook business page can work together today.

On one hand, it’s important for a company to have a professional Facebook business page that’s in line with the company’s messaging, target audience and branding.

But the way you use your Facebook personal profile can also play a role in the success of social media for your business, and this is often overlooked.

First remember that according to Facebook’s Terms of Service, you’re not allowed to use your personal profile strictly for business.

facebook registration info

You can't use your Facebook personal profile strictly for business.

However, there are many ways you can leverage the activities in your personal profile to benefit your business and build relationships with current and past customers.

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Facebook News Feed Updates: How Marketers Should Respond to Story Bump

social media how to

Are you wondering how to respond to the Facebook news feed changes?

Have you figured out how Story Bump can help your content remain top of mind with Facebook fans?

If you want to understand how these Facebook changes will impact your marketing, this article is for you.

Keep reading to discover how to take advantage of Story Bump.

What is Story Bump?

Facebook announced that they’ve tweaked their algorithm known as EdgeRank to allow stories that are getting more engagement (more likes, comments and shares) to be bumped up in the news feed.

The change is called Story Bumping and has already rolled out to 99% of desktop users and is still being tweaked for mobile users. The Story Bump shows you posts you may not have seen when they were first published.

For example, say you log into Facebook and scroll through your news feed to view 50 posts. The post you miss at position 51 continues to get lots of likes, comments and shares. Four hours later, you check Facebook and that post is at the top of your news feed, even though it’s four hours old.

stories bumped

Stories can get bumped up higher depending on several factors.

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How to Use Facebook Power Editor: A Detailed Guide

social media how toAre you looking for a better way to manage your Facebook ads?

Do you want access to new Facebook advertising features as soon as they’re available?

Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads.

In this article I’ll show you what Power Editor is, explore its benefits and show you how you can create campaigns using Power Editor.

What Is Power Editor?

The most powerful way to target your ideal audience on Facebook is with Facebook ads.

But clicking the “Boost Post” button and using the self-serve ad tool only scratches the surface. If you want to thrive and direct profits with your Facebook ads, you need to use Power Editor.

facebook power editor

Use Power Editor to have full control over your Facebook advertising.

Power Editor is a free browser plugin created by Facebook that lets you bulk-edit your ads. It was initially created as a Chrome plugin. Although it does sporadically work in other browsers, you’ll likely want to use the Chrome browser when working with Power Editor.

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17 Ways Marketers Can Leverage Facebook Graph Search

social media how toAre you using Facebook Graph Search as a marketing power tool?

If you knew more about your Facebook fans, how would that improve your marketing efforts?

Marketers can now use Facebook Graph Search to perform focused searches that will return better, more accurate search results that can be of real use to your business.

What Can I Do With Facebook Graph Search?

With Graph Search, you can do much more than meets the eye.

Facebook Page owners can use Graph Search to:

  • Identify their own fans
  • Learn about favorite interests and hobbies of fans
  • Identify employees of a business who have liked a business’s Facebook Page
  • Identify interests of competitors’ fans
  • Identify potential business partnerships
  • Improve the quality of Facebook contests
facebook search query

Examples of Facebook search queries.

To help you dig deeper into what Facebook Graph Search can do for you, here are 17 ways you can use Facebook Graph Search queries to improve your Facebook marketing.

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