How to Drive More Facebook Traffic to Your Website in 5 Easy Steps

social media how to Would you like to drive more Facebook traffic to your website?

Is quality Facebook traffic important to your business?

Getting Facebook fans to your website (and then hopefully onto your email list) is even more critical with Facebook’s recent announcement of decreased organic reach for pages.

Use these five steps to help you get more traffic Facebook to your website.

#1: Make Sure You Have a Steady Stream of Shareable Content on Your Website

If you have a website that never changes, you’re going to struggle to get much traffic to it. Posting links to the same page on your site over and over is as futile as Sisyphus rolling the boulder up the hill.

These days, the name of the game is content marketing and you had better figure out how your business can participate.

The fresh, new content you post on your site is important—not only for social media marketing, but also for search engine optimization. Google rewards sites featuring fresh content with higher ranking. But you don’t have to post epic blog articles three times a week to win at the content marketing game. Posting something new and helpful once a week or even once a month can benefit your website traffic.

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18 Ways to Improve Your Facebook News Feed Performance

social media how toAre you frustrated with Facebook’s frequent changes to the news feed algorithm?

Do you feel like you’re being forced to buy ads to reach your audience?

While Facebook change is the rule rather than the exception, this article gives you 18 ways you can improve your Facebook news feed performance—and gain the upper hand.

How Reach Is Created on Facebook

Facebook defines reach as the number of unique Facebook users who see your updates.

To see your page’s reach, go to Facebook Insights and look at your page’s Reach report. You’ll be able to see how your reach is improving over time (as shown below).

facebook reach

How much reach does your Facebook page have?

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6 Facebook Marketing Tips for Managing Your Facebook Page

social media how toWondering what works and what doesn’t for your Facebook page?

Or are you overwhelmed with all of the Facebook tactics you read about?

No matter how long you’ve had a Facebook page, it’s good to review some of the basics for creating a page for your business.

This article includes six simple tips that will make you a more effective admin and make your page more professional starting today.

#1: Check Your Wall-posting Preferences

Does your page get a lot of, ahem, critical commentary on its timeline? Or maybe just more than you have time to deal with easily? If so, it might be time to set your page’s Posting Ability tab so that only your page admins can post.

Here’s how: Choose Edit Page from your Admin panel. Then choose Edit Settings.

edit-facebook-settings

You can add/remove admins directly from the Admin panel.

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How to Improve Your Facebook Engagement Using Controlled Experiments

social media how to Are you wondering what type of Facebook post works best?

Are you struggling with getting engagement or reach on your Facebook posts?

You may have heard that you need to post more photos or more questions or more photos with questions…

But what really works best for your audience?

In this article, you’ll learn how to find out which types of Facebook posts work best for your page.

Why Experiments?

Running controlled experiments from time to time will help you discover what works on your page so you won’t have to take someone elses word for it.

It’s also a great way to help you come up with a posting structure that may help you streamline your content creation in the future.

#1: View Insights for Ideas

In your Insights section, you do have some data on your best post types (under Posts), but that can be a function of what types of content you have been posting lately. So you may not get the whole picture if you haven’t been posting many links recently. But it’s a good place to start your investigation.

best post types

Take a look at the best post types for your page.

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How to Sell on Facebook Using Images

social media how toDo you use Facebook to promote sales for your business?

Are you looking for ways to increase revenue with Facebook?

In this article, you’ll discover six ways to use graphics on Facebook and how other ecommerce brands are using them to boost online sales.

Why Images?

According to Lab42, the number-one reason people like a Facebook page is to receive a discount or other promotion.

If you want to drive online sales for your business, images and graphics that feature discounts and promotions are an engaging way to give your Facebook fans what they want.

facebook like motivators

The biggest incentive for liking a page on Facebook is to receive discounts. Image source: Lab42

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