10 Ways to Grow Your Facebook Following
Has your Facebook Page growth stalled?
Now is a good time to examine your Facebook activities, cutting out what isn’t working and expanding what works.
Here are ten tips to help grow your Facebook community.
#1: Connect With Other Page Managers
This is a powerful tactic to a make a live connection with other Page admins who have a similar demographic to yours and cross-promote each other.
So if you are an ice cream store with a Facebook Page, make a live connection with the pizza parlor in your neighborhood that draws the same clientele (you may already know the owner of the pizza parlor). Then talk to him or her about doing a little Facebook cross-promotion and share each others posts with your audiences every once in a while.
Joint ventures also help forge these meaningful connections. Host a webinar with another company that has a similar audience. This can be a great way to become visible to their audience.
When you make a meaningful connection, you can cross-promote to each others' audiences.
5 Ways to Improve Your Facebook Engagement
Having trouble engaging your Facebook audience?
If your fans are not interacting with your brand and sharing your content, what value are they?
In this article, you’ll discover how to get more likes, comments and shares. I’ll reveal five strategies for Facebook posts that get your fans buzzing.
#1: Keep Your Updates Short
Research repeatedly shows that the longer a post is, the less engagement it will receive.
Blame it on Twitter, but people don’t have the time or patience to read anything over 140 characters anymore.
Results vary, but research shows that 100 characters or fewer seems to be the sweet spot. This will also allow for easy cross-posting on Twitter.
Want even more engagement? Let a photo do the talking.
Posts with fewer than 140 characters combined with bold, beautiful photos get the most response.
According to Facebook, posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement, respectively.
4 Tips to Evangelize Your Brand on Facebook
Are you looking to stand out on Facebook?
Christiane Erwin, owner of Crestview Doors of Austin, TX, logged onto Facebook early one morning and was surprised.
She saw one of her company’s door designs in a photo post from home superstore Lowe’s.
Unfortunately it was as the winner of the Lowe’s Ugly Door Sweepstakes.
The winner of the Lowe's Ugly Door Sweepstakes.
“They call that ugly?” she thought. “That’s odd, because it’s one of our best sellers.”
Crestview is a small door manufacturer specializing in mid-century modern architecture. Erwin knows that it’s not everyone’s favorite style, but she also knows that mid-mod fans are a devoted and stalwart bunch that had just been insulted on a question of taste.
How to Use Facebook Targeted Posts to Improve Your Facebook Engagement
Are you looking for creative ways to improve your Facebook engagement?
By narrowing the people who see your posts, you can actually get more engagement.
It sounds counterintuitive, but it works when done right.
What Are Facebook Targeted Posts?
As you may know, Facebook recently introduced a limited rollout of Enhanced Page Post Targeting.
At the time of this writing, pages with over 5,000 likes are more likely to have the option, but that isn’t always the case.
Previously you had some control over who sees your posts by clicking on the Public button beneath your post. You could target the location or language of who sees your posts both in their newsfeed and on your wall (now timeline).
This feature is now expanded with Enhanced Page Post Targeting.
The previous targeting allowed you to select a language or a location.
9 Facebook Marketing Tips to Improve Engagement
Need some Facebook marketing inspiration?
Here are nine Facebook pages using some great techniques for more engagement.
Keep reading for some awesome tips from businesses of all sizes.
#1: Get Personal
Smart Passive Income with Pat Flynn does a great job with a variety of posts but also adds some of his personal life. You can throw the old “don’t tell them what you had for lunch” advice right out the window with this tip.
Your community wants to get to know you and wants to be able to relate to you and your company.
You can tell them what you had for lunch. Better yet, add a picture!
Personal cover photo with his podcast setup and a picture of his son.
Facebook Marketing in 2012: How to Keep Up With Facebook
Is your business taking full advantage of the marketing opportunities of Facebook?
Are you looking for more fans, better engagement and more sales?
If so, Social Media Examiner has some important news to share…
But first, here’s something to consider.
Since Facebook made Timeline mandatory for business pages on March 30, a lot of updates and enhancements have been introduced.
Some of them include:
- New layout
- Enhanced Facebook apps
- New Insights
- Sponsored stories and promoted updates
- Ability to schedule updates within Timeline itself
Today, businesses just like yours are using Facebook to create inspiring content that resonates with fans and converts them into customers and brand evangelists.
4 Unique Ways to Use Facebook for Your Business
Are you wondering how to best use Facebook for your business?
Should you open your personal profile with a Facebook Subscribe button? Would a Facebook Group work well for your business?
The simple truth is that Facebook Pages are not being seen as often in the news feed.
Facebook reported that on average, brands reach about 16% of their fans in a typical week through posts. This news has many people wondering if Pages are still a worthwhile endeavor.
Find out how to choose the best marketing strategy that fits your business by answering these simple questions.
#1: Have multiple employees?
If so, I still recommend having a Facebook Page despite the visibility issues. Let’s face it; every marketing channel has visibility issues. You will never reach 100% of your customers all of the time. Facebook Pages have advantages for your business that Groups and the Subscribe button don’t.
