Do you want to learn the fundamentals of Facebook pages?
Do you need to know more about Facebook ads?
Facebook offers free training to help page admins understand everything from business page basics to Facebook ad policies with its Facebook Studio Edge site.
In this article I’ll share an overview for each course and highlight the most useful information.
Have you downloaded the newest Facebook Pages app?
The most recent update to the Facebook Pages app lets you quickly see important data about your Facebook page.
In this article you’ll discover how eight updates to the Facebook Pages app make managing your page on the go a lot easier.
Why Install the Facebook Pages App?
While you can use the traditional Facebook app to keep up with the pages you manage, it’s not nearly as efficient as the Facebook Pages app. The basic Facebook app is meant to let you keep tabs on friend and social updates—it doesn’t really offer a lot of options for managing your page.
Are you wondering how an organic Facebook strategy can be successful?
To learn how to grow a huge organic following on Facebook using techniques you have likely never heard of, I interview Holly Homer for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Holly Homer of KidsActivitiesBlog.com to find out how her Facebook page fan base grew from 7,000 fans to more than 530,000 fans in only 8 months without using Facebook advertising or crazy gimmicks.
Holly shares how beginners can develop their own Facebook strategy.
You’ll discover the unfortunate circumstance that jumpstarted Holly’s success.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.
Have you used the Facebook Pages to Watch feature?
Comparing what other Pages are doing on Facebook can give you useful information on current trends.
In this article you’ll discover how to track what’s working for other pages and adapt your own Facebook tactics accordingly.
Why Pages to Watch
The Pages to Watch feature in Facebook Insights allows you to watch other Facebook pages so you can compare their activity, engagement and audience growth to your own.
Pages to Watch is particularly handy if you want to see what’s working for your competitors or similar niche pages. You can see exactly what content they’re posting, how often they’re posting and when they’re posting—and the resulting engagement. Armed with that information, you can tailor your own updates accordingly.
You can watch any brand page on Facebook you want—you don’t even have to like the page. If you have 100 to 10,000 fans, you can create a list of up to 100 pages to watch.
Most page admins won’t need to watch that many pages, but it’s nice to have one place to keep track of your top competitors or brands that inspire you.
How to Set Up Pages to Watch
To find the Pages to Watch feature, go Insights and click on Overview. Scroll down the page to the Add Pages section (it’s just below the Your 5 Most Recent Posts box).
Do you know how to edit a post once it’s scheduled?
Scheduling your posts works well when you can’t be online 24 hours a day, but what happens when you need to make a change?
In this article you’ll discover how to schedule and edit your Facebook posts (using Facebook) to save you time.
#1: Schedule Posts
Facebook’s scheduling feature can be a lifesaver when you have basic updates to share over a period of time or if you’ll be out of the office. Instead of tediously going into Facebook every day (possibly a few times every day), you can type in your update, customize a few settings, hit Schedule and you’re done!
Is Facebook bringing you the leads you’re looking for?
A few simple tweaks to your Facebook marketing can bring in more business.
In this article you’ll discover four ways companies are using Facebook to increase leads.
#1: Optimize the Cover Photo
There is an entire branch of analytics known as eye tracking and it’s dedicated to tracking and reporting what people look at on a web page. Most people spend the majority of their time on the top 1/3 of the page (many times without even realizing it).
The red indicates the section of the web page with the most views and reaffirms that content above the fold is the most viewed.
Not surprisingly, eye-tracking studies on Facebook pages have similar results.
Did you know you can split test both your Facebook Page posts and your Facebook ads?
Split testing (also known as A/B testing) is the best way to make sure every status update gets maximum engagement and every ad is optimized for conversions.
In this article I’ll share how to split test Facebook posts and ads.
Why Split Test Facebook Posts and Ads?
Split testing compares two similar but different versions of something (e.g., a Facebook post or ad, landing page design, etc.). When each version is published, you track its performance and determine which one provides the best results related to your goals. You keep the one that’s working.
Want them to pay attention to your updates?
Big brands know how to engage people on a regular basis.
In this article I’ll show you five ways nationally known companies keep their audiences coming back for more and how you can too.
#1: Host a Video Contest
For the last seven years, Doritos has run its “Crash the Super Bowl” contest asking customers to create commercials for its crunchy treats. The incentive that really caught attention? The winner gets his or her commercial aired during the Super Bowl.
The response is huge. Hundreds of commercials are submitted. The company narrows it down to a pool of five, and then asks everyone to vote for their favorite.
The result is a viral campaign driven by finalists sharing their entry with friends and encouraging them to vote, as well as customers and fans who want to see the best videos (which are usually the funniest).
In 2013, Doritos brought the video contest to Facebook (they had previously used a microsite) and went beyond the success of all previous years.
Are you keeping up with the competition on Facebook?
Are you interested in knowing what is and isn’t working for your competitors?
All Facebook marketers are trying to see what content gets the best results.
In this article you’ll see how Facebook Insights’ ‘Pages to Watch’ can help you deliver content that engages your audience.
Why Is the ‘Pages to Watch’ Feature Important?
Facebook started rolling out Pages to Watch about a year ago, but the feature became a meaningful tool for tracking competitors with its second iteration–when it started appearing in page administrators’ Insights dashboards.
The first version only allowed you to see changes in competitors’ number of likes, which is hardly enough intel to sink one’s teeth into. There were other issues too.
Some marketers started receiving alerts from Facebook that a competing page had begun tracking their activity via the Pages to Watch module. That hardly helped build confidence in Facebook as a means of stealth monitoring.