Marketers need to know where (and how) they should focus their efforts for maximum ROI.
This article gives you four major research findings from reports tracking trends in social media marketing and the content that works best on each.
#1: People Spend More Time on Visual Networks
It’s impossible to miss the powerful effect of visual content on the social web. It can significantly enhance a brand’s marketing objectives by generating more customer interest and prompting prospects to take desired actions.
As an example of the power of pictures, consider that Tumblr, Pinterest and Instagram each gained over 10 million visitors in 2012, thanks to eye-catching content. Numbers from Statista numbers shared on Mediabistro show that users spend more time on Pinterest (1:17 minutes) or Tumblr (1:38 minutes) than on Twitter, LinkedIn, MySpace and Google+ combined.
Does your business have a Facebook marketing plan?
Do you need inspiration for Facebook updates that excite your fans?
Do you treat each and every update as an opportunity for engagement?
In this article we’ll take a look at 26 brands, an A-Z guide, that use Facebook status updates that combine visual content and brand messages to create buzz, excitement and interaction.
#1: Audi USA
In the status update below, Audi USA shared that media recognition for their brand’s history and culture, but made sure to show appreciation by including a social link to the brand that drew attention to them.
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Adds “What You’re Doing” Status Updates: Facebook users “can express what they’re watching, reading, listening to, eating, drinking or how they’re feeling in status updates.” These new updates are rolling out in the U.S. in the coming weeks.
Whether you’re using Facebook for business or personal reasons, the good news is that new privacy settings enable you to change exactly who sees what within Facebook. And those changes impact every prior post you’ve ever made.
New Facebook Privacy Updates
Public outcry over Facebook’s complicated privacy settings hit a peak in the spring of 2010. See this AP video below: