5 Social Media Tips for Finding and Engaging Your Target Audience: New Research
Do you know where your customers and prospects spend time online?
Marketers have long relied on market research to determine where to spend their advertising dollars on television, radio and print advertisements.
In the last few years, research organizations have begun providing intelligence on how consumers behave on social networks.
The following article is based on new social media research studies.
These findings will help you better strategize your company’s social efforts to match your customers’ behaviors.
#1: Know Where Your Customers Spend Their Time
Three recent research studies show active Internet users spend anywhere from 16% to nearly 25% of their online time on social networks. 
4 Ways the New Facebook Insights Can Grow Your Fans
Facebook recently rolled out some new metrics that give better insight into what your community wants from your page, enabling you to grow your fans and interactions.
You know it’s important to measure your social media marketing performance, and the new Facebook Insights will make this easier for you.
Locating Facebook Insights
First things first—where do you find these metrics? They are accessed on the left sidebar underneath your profile picture by clicking on the Insights link.
6 Social Media Success Metrics You Need to Track
People who say social media isn’t measurable aren’t looking very hard.
The truth is there are dozens of viable metrics you can use to gauge the success of your social media efforts. The challenge isn’t measurability; it’s knowing which measures are meaningful.
Here are the 6 undervalued social media success metrics you should be tracking:
#1: Daily Story Feedback
Instead of just counting the number of Facebook “likes” you accrue, which signifies nothing more than digital bumper-stickering, track how often your fans click “like” and comment on the status updates you post.
How to Add Google Analytics to Your Facebook Fan Page
You’ve created a Facebook fan page and people are frequenting your page. But do you really know how many people visit your page, what areas are popular and what parts of the world your visitors come from?
Facebook Insights shows some demographic information on your page, but is limited to information about interactions with your fans. The free Google Analytics tool offers more sophisticated and comprehensive data. Adding Google Analytics to your fan page can be done easily but requires some special steps.
