How to Drive More Facebook Traffic to Your Website in 5 Easy Steps

social media how to Would you like to drive more Facebook traffic to your website?

Is quality Facebook traffic important to your business?

Getting Facebook fans to your website (and then hopefully onto your email list) is even more critical with Facebook’s recent announcement of decreased organic reach for pages.

Use these five steps to help you get more traffic Facebook to your website.

#1: Make Sure You Have a Steady Stream of Shareable Content on Your Website

If you have a website that never changes, you’re going to struggle to get much traffic to it. Posting links to the same page on your site over and over is as futile as Sisyphus rolling the boulder up the hill.

These days, the name of the game is content marketing and you had better figure out how your business can participate.

The fresh, new content you post on your site is important—not only for social media marketing, but also for search engine optimization. Google rewards sites featuring fresh content with higher ranking. But you don’t have to post epic blog articles three times a week to win at the content marketing game. Posting something new and helpful once a week or even once a month can benefit your website traffic.

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Facebook Allows Contests Without Apps: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Eases Promotional Guidelines: Facebook has just updated their “Pages Terms in order to make it easier for businesses of all sizes to create and administer promotions on Facebook. Now, promotions may be administered on page timelines and in apps on Facebook.” Be sure to check out the new Promotion Guidelines.

new facebook promotion guidelines

You can now use Facebook Promotions on page timelines.

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5 Tips to Enhance Your Facebook Graph Search Ranking

social media how toDo you want to know how to help your Facebook Page appear higher in Facebook search and beyond?

With the new Facebook Graph Search, this is a good time to revisit your page.

Here are five steps to make your Facebook Page more searchable and visible.

The first three steps outlined below are for entry-level Facebook Page admins. If you’re certain that you’re already implementing the most basic best practices, skip ahead to step four.

#1: Choose the Right Name

This sounds really obvious, but many businesses can’t help but cram lots of keywords in their name in the hopes of boosting searchability. This can backfire.

If you were, say, “Bubba Gump Shrimp Co.: Baked Shrimp, Shrimp Creole, Shrimp Scampi, Fried Shrimp and More Shrimp,” your name would look like spam. Just “Bubba Gump Shrimp Co.” says all anyone needs to know.

bugga gump

For their main Facebook Page, Bubba Gump uses their name and the word Inc., to clarify that you've reached the official Bubba Gump Restaurants Page.

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How to Promote Your Blog With Social Media

social media how toAre you looking to use social media to promote your blog?

Sharing your blog posts on social media platforms like Twitter, Facebook, Google+ and even Tumblr can help your content gain significant exposure.

But each social media platform is distinct with different benefits and abilities. You need a simple process to tailor your social sharing to generate as much engagement as you can on each of these platforms.

Here’s a process you can use to ensure your posts get maximum mileage. Consider these steps and adapt them to the social platforms where you find your customers.

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More Facebook Changes: This Week In Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Upgrades Comments Plugin for Websites: Did you know Facebook allows you to add comments to any web page using its platform? Facebook now allows readers to have their comments published in their Facebook news feeds. And when friends comment back in Facebook, the reply will show up on your site. This is something all bloggers should check out.

facebook comment plugin

This is how the comment I left on a recent TechCrunch blog (with the new Facebook Comment plugin) is published on my Facebook Profile wall.

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