If you knew more about your Facebook fans, how would that improve your marketing efforts?
Marketers can now use Facebook Graph Search to perform focused searches that will return better, more accurate search results that can be of real use to your business.
What Can I Do With Facebook Graph Search?
With Graph Search, you can do much more than meets the eye.
Facebook Page owners can use Graph Search to:
- Identify their own fans
- Learn about favorite interests and hobbies of fans
- Identify employees of a business who have liked a business’s Facebook Page
- Identify interests of competitors’ fans
- Identify potential business partnerships
- Improve the quality of Facebook contests
To help you dig deeper into what Facebook Graph Search can do for you, here are 17 ways you can use Facebook Graph Search queries to improve your Facebook marketing.
With the new Facebook Graph Search, this is a good time to revisit your page.
Here are five steps to make your Facebook Page more searchable and visible.
The first three steps outlined below are for entry-level Facebook Page admins. If you’re certain that you’re already implementing the most basic best practices, skip ahead to step four.
#1: Choose the Right Name
This sounds really obvious, but many businesses can’t help but cram lots of keywords in their name in the hopes of boosting searchability. This can backfire.
If you were, say, “Bubba Gump Shrimp Co.: Baked Shrimp, Shrimp Creole, Shrimp Scampi, Fried Shrimp and More Shrimp,” your name would look like spam. Just “Bubba Gump Shrimp Co.” says all anyone needs to know.
As Facebook Graph Search rolls out to more users, marketers are exploring different ways to use it.
This article will help you increase your exposure in Facebook Graph Search.
You want to prepare your Page so that it comes up more often in these searches.
Currently, Facebook Graph Search’s initial search categories are a bit limited.
Facebook recently announced Graph Search.
In this article I’ll share what Facebook’s Graph Search is, how it works and how it fits your marketing strategy.
What Is Graph Search?
Graph Search is Facebook’s latest revision to the search feature that helps users find connections to people and places that have always existed in the graph.
In a sense, it’s a clean interface into the breadth of Facebook data that people have entered into Facebook, but contextualized to each user.
Watch this video introducing Facebook Graph Search.
Think about that for a moment. Facebook’s new Graph Search serves up personalized search results in real time based on a person’s graph, and it does this for over 1 billion people.
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Introduces Graph Search Beta: This new Facebook feature gives people the tools to “map out their relationships with the people and things they care about.” Facebook calls this map the graph. Graph Search is a new way for you to find people, photos, places and interests that are most relevant to you on Facebook, and is currently available in beta with a limited preview.
This is the most common question I get from clients. The truth is it takes time to build a new fan base from scratch.
From the day you set up a Facebook page, it does require an ongoing commitment to brand, monitor, and network with people who find interest in your product. Besides quality service, it’s important to build close-knit relationships with visitors.
Have you ever wondered, “How do I promote my Facebook fan page?” This article reveals 5 ways to use the power of Facebook to grow your fan base.
Why Do You Need a Facebook Fan Page? You may ask, “Why do I even need a Facebook fan page?” Here’s why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!
This means your Facebook page will be indexed faster on Google and other search engines, so if you don’t have a fan page, be sure to add one and promote it.