Are you looking for new ways to improve engagement with your audience?
Do you want to know the most effective, yet rarely used social tactics?
In this article I’ll share research findings that reveal three widely underused tactics you can use to build a long-term interested audience.
#1: Provide Customer Service on Facebook
A lot of brands default to Twitter for social customer care. While there’s nothing wrong with that, it’s important to remember that Facebook offers plenty of customer service options you can leverage as well.
Wondering what kind of content will help you achieve that goal?
New research confirms that photos could be the “holy grail” of social media engagement.
In this article I’ll share what you need to know about maximizing engagement on Facebook and Twitter.
#1: Photos Are Worth a Million Likes
Photos are the primary type of content posted and shared on Facebook. According to March 2014 research published on eMarketer, photos accounted for 75% of content posted by Facebook pages worldwide.
Do you know how to measure your engagement?
These issues and more are faced by many social media marketers.
In this article, I’ll share research and tips to help you overcome common challenges social media marketers face.
#1: Marketers Lack Plan for Negative Comments
When it comes to dealing with negative social buzz, more than half of marketers still aren’t sure what to do.
Research published on eMarketer shows only 45% of marketers currently have an effective strategy to deal with negative social media posts; 23% don’t have any kind of plan; 25% are working on getting a plan; and 8% have a plan that doesn’t work.
Dealing with negative social media posts can be time-consuming and uncomfortable, particularly if you don’t have a written policy for handling them. Rather than waiting until disgruntled customers or anonymous haters (you should be able to tell them apart!) show up, make a plan for handling those situations before they arise.
Does your business have a Facebook marketing plan?
Do you need inspiration for Facebook updates that excite your fans?
Do you treat each and every update as an opportunity for engagement?
In this article we’ll take a look at 26 brands, an A-Z guide, that use Facebook status updates that combine visual content and brand messages to create buzz, excitement and interaction.
#1: Audi USA
In the status update below, Audi USA shared that media recognition for their brand’s history and culture, but made sure to show appreciation by including a social link to the brand that drew attention to them.
Do you pay attention to the trends happening across the social web?
If so, you already know how the rules and landscape of social media marketing are always changing.
But what you don’t know may not only surprise you, but also may make you think twice about your social media strategy.
Here are four surprising social media research findings you should leverage for your social media strategy.
#1: Users ‘Like’ Facebook for Social Logins
When logging onto sites with a social network ID, research by eMarketer shows that a majority of users (51%) prefer to log in using their Facebook credentials.
In fact, professionals across all industries favored Facebook. Only 28% of users log in with Google+. Facebook is also the preferred social login network ID for 63% of global mobile users.
Do hashtags make a difference?
What about sponsored stories?
There’s recently been ton of research to understand how Facebook marketing is helping (or hurting) businesses.
Here are five noteworthy Facebook findings we uncovered from the latest published research.
#1: 78% of U.S. Facebook Users Are Mobile
Facebook is at the center of a sizable shift to mobile. In the U.S. alone, 78% of all Facebook users (just shy of 100 million people) logged into their Facebook accounts via mobile this year (TechCrunch).
Research from eMarketer predicts that this number will continue to grow and by 2017, 154.7 million Americans will be using Facebook on their mobile devices.
Is your Facebook marketing is working?
If you don’t have a strategy with goals in place for your Facebook Page, you won’t know if you are getting a return on your social media efforts!
Your Facebook marketing strategy shouldn’t live in a vacuum—it needs to be integrated with your overall marketing plan.
What You Need to Get Started
Before you start marketing on Facebook, you should have these things in place:
- A good website: Your website is the hub of your business and should look professional and showcase what you have to offer your customers.
- A clear business model and plan: How are you making money? This sounds obvious, but many entrepreneurs don’t have a solid business plan and don’t understand things like the cost of goods or how much money they can (and should) allocate toward marketing.
- An email marketing delivery service: Some large consumer products may not need an email delivery system, but most businesses still need to use email marketing as part of their overall marketing strategy. Email is not dead and is your best chance of being seen by the bulk of your current and potential customers. There are many email providers out there to choose from, including Constant Contact, AWeber, iContact, Infusionsoft, MailChimp, Office Autopilot and more. Find one that fits your needs and budget.
- An optimized Facebook Page: Before you start marketing on Facebook, get the basic elements of a good Facebook Page in place.
Marketers have long relied on market research to determine where to spend their advertising dollars on television, radio and print advertisements.
In the last few years, research organizations have begun providing intelligence on how consumers behave on social networks.
The following article is based on new social media research studies.
These findings will help you better strategize your company’s social efforts to match your customers’ behaviors.