Facebook Recommendations Bar: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Introduces the Recommendations Bar: The Recommendations Bar is a new social plugin that helps people find articles based on what their friends like and share from your site. “Recommendations are based on content that friends have explicitly liked and shared in your app or website.”
"As a person reads an article, a small pop-up surfaces at the bottom of the screen highlighting recommended articles and prompting them to like the page."
How to Grow Social Media Leads: New Research
Have you wondered, “How often should I post articles on my blog?” or “How does my social media reach impact lead generation and traffic?”
Two brand-new studies by HubSpot and Edison Research provide fresh insights on these important questions. Consider these five findings as you enhance your social media and blogging strategies.
#1: More frequent blog posts bring greater traffic and leads
C.C. Chapman and Ann Handley like to say that starting a blog is like having a baby. You can’t put it back and you have to keep feeding it. The question is how often do you need to feed your blog to get real results?
HubSpot found in their 2011 State of Inbound Marketing report that a vast majority of bloggers post once per week, with a significant 29% only posting monthly or less.
4 Ways to Measure Social Media and Its Impact on Your Brand
Do you know how social media is helping your business? Want to find out how Twitter, Facebook and other sites are impacting your brand awareness?
The good news is social media has finally made it to the grand stage of “accountability.” A place where there are lots of people who want to measure it. The bad news is there isn’t a single clear-cut answer.
However, with a few simple steps, you can build a measurement strategy that accomplishes your goals.
Defining Terms
To start, let’s agree that brand awareness is a measure of how recognizable your brand is to your target audience. For those looking to get ahead of the curve on social media measurement, the first step is to align your social media metrics with metrics your company is already comfortable with.
