Are you struggling with getting engagement or reach on your Facebook posts?
You may have heard that you need to post more photos or more questions or more photos with questions…
But what really works best for your audience?
In this article, you’ll learn how to find out which types of Facebook posts work best for your page.
Running controlled experiments from time to time will help you discover what works on your page so you won’t have to take someone elses word for it.
It’s also a great way to help you come up with a posting structure that may help you streamline your content creation in the future.
#1: View Insights for Ideas
In your Insights section, you do have some data on your best post types (under Posts), but that can be a function of what types of content you have been posting lately. So you may not get the whole picture if you haven’t been posting many links recently. But it’s a good place to start your investigation.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Introduces the Recommendations Bar: The Recommendations Bar is a new social plugin that helps people find articles based on what their friends like and share from your site. “Recommendations are based on content that friends have explicitly liked and shared in your app or website.”
#1: More frequent blog posts bring greater traffic and leads
C.C. Chapman and Ann Handley like to say that starting a blog is like having a baby. You can’t put it back and you have to keep feeding it. The question is how often do you need to feed your blog to get real results?
HubSpot found in their 2011 State of Inbound Marketing report that a vast majority of bloggers post once per week, with a significant 29% only posting monthly or less.
Do you know how social media is helping your business? Want to find out how Twitter, Facebook and other sites are impacting your brand awareness?
The good news is social media has finally made it to the grand stage of “accountability.” A place where there are lots of people who want to measure it. The bad news is there isn’t a single clear-cut answer.
However, with a few simple steps, you can build a measurement strategy that accomplishes your goals.
To start, let’s agree that brand awareness is a measure of how recognizable your brand is to your target audience. For those looking to get ahead of the curve on social media measurement, the first step is to align your social media metrics with metrics your company is already comfortable with.