4 Ways to Boost Your Facebook Engagement With Promotions

social media how toDo you want to boost your Facebook engagement?

Are you wondering if promotions will help?

79% of Facebook fans are more likely to purchase from a brand they have liked, so pursuing more fans and deeper engagement with existing fans is a huge priority!

While there are many core methods for increasing engagement such as creating highly shareable content, posting images and videos and posting succinctly at key times—a powerful method is to run promotions.

Promotions have the ability to draw visitors to a Facebook Page, and when used correctly, can be a very valuable tool to accomplish your business’s engagement objectives.

Selecting the Right Type of Promotion for Your Page

A key question when thinking about running a promotion on a Facebook Page is, “Which type of promotion will work best for my goals?”

The answer: It varies. Certain promotion types lend themselves to different objectives. In addition, certain promotions may work better for certain industries.

Below you’ll find an outline of 4 types of Facebook Page promotions and keys for selecting the right type to run on your Facebook Page.

All of the types of promotions mentioned below must use third-party apps displayed on a Facebook Page tab. This is necessary to comply with Facebook’s promotion policy.

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9 Tips for Running Successful Facebook Contests

social media how toHave you considered using a Facebook contest?

These days, it seems like just about everyone is giving away something on Facebook.

iPad or $100 gift certificate, anyone?

Keep reading to learn nine tips for making Facebook contests more successful.

Do Contests Really Work?

Some business owners recognize that contests can increase the number of people who Like their business, and even more importantly, they realize that contests can provide valuable customer information. Then there are the business owners who complain that Facebook contests “just don’t work.”

So do contests work or not?

They do—but only if you do them the right way, with a reason for your fans to want to interact, a good prize and a clean design like Pocono Mountains features in their latest contest.

pocono mountain contest

Pocono Mountains offer an interactive contest where fans are asked to create a "life's greater" equation then enter for a chance to be featured on a billboard in Philly and/or NYC.

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8 Tips for Running Social Media Promotions

social media how toHave you thought of using social media contests and sweepstakes to build and engage your audience?

Previously I wrote How to Run a Successful Social Media Contest outlining some important foundational steps: be clear on your marketing objectives, know your audience, understand different promotion types and plan ahead!

If you’re looking to gain even more traction with social promotions, here are eight additional tips to enhance your next social media campaign.

Ensure Your Promotion Doesn’t Get You In Hot Water

It’s difficult to run a successful campaign if your promotion is blocked, removed or challenged in a court of law. So before we get to the fun part of marketing, there are a few logistical tips to keep in mind.

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9 Facebook Marketing Strategies to Build Super Fans

social media how toAre you looking to attract high-quality and loyal fans to your Facebook page? Without quality fans, your Facebook marketing efforts can fizzle out quickly.

Keep reading to discover nine ways you can build loyal fans who’ll love your business.

In a recently published infographic, Moontoast illustrates a Facebook fan’s journey from a “Potential Fan” all the way to a “Super Fan.” The image below shows a fan’s progression.

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20 Ways to Promote Your Facebook Fan Page

social media how to

Are you looking for creative ways to spread the word about your Facebook page?

Your fan page can be one of your organization’s richest sources of interaction, R&D and lead generation. The only problem is making people aware of it!

Unless you have a built-in audience like big-boy brands Coke or Red Bull, you’ll need to educate your fan base on how to find you on Facebook.

To help you out, I’ve put together a list of 20 different ways to promote your Facebook page. Even if you only put a few of these ideas into action, you’ll start seeing growth and increased conversation on your fan page.

Are you ready? Let’s get started.

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