20 Ways to Promote Your Facebook Fan Page

social media how to

Are you looking for creative ways to spread the word about your Facebook page?

Your fan page can be one of your organization’s richest sources of interaction, R&D and lead generation. The only problem is making people aware of it!

Unless you have a built-in audience like big-boy brands Coke or Red Bull, you’ll need to educate your fan base on how to find you on Facebook.

To help you out, I’ve put together a list of 20 different ways to promote your Facebook page. Even if you only put a few of these ideas into action, you’ll start seeing growth and increased conversation on your fan page.

Are you ready? Let’s get started.

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13 Hot Facebook Marketing Tips From the Top Pros

social media how toFacebook continues to be the most powerful social network on the planet with over 750 million active users.

Businesses simply cannot ignore Facebook as part of their online marketing strategy.

We spoke with top marketing book authors and Facebook brand managers.

Take your Facebook marketing to a new level with these hot Facebook marketing tips direct from the top pros in Facebook marketing.

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Facebook Promotions: What You Need to Know

social media how toAre you thinking of running a contest or promotion on Facebook? Have the rules imposed by Facebook confused you?

Look no further.  This article will provide an in-depth look at Facebook’s promotional rules.

The Tricky Rules

Running a contest on Facebook is a powerful way to generate buzz, increase engagement, boost your fan count and build your email list. But Facebook has rigorous rules governing what campaigns you can and cannot administer and promote on their platform.

For several years, the contest rules were fairly loose and Facebook users and page admins could pretty much administer whatever campaigns they wished within the confines of Facebook’s general terms (now called Statement of Rights and Responsibilities).

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Top 75 Apps for Enhancing Your Facebook Page

social media toolsHave you customized your Facebook page?  There are thousands of apps that can help you engage with your fans.  In this article I’ll focus on the top 75 Facebook apps.

These apps allow you to customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce and much more.

Why Facebook Apps?

Why add apps to your Facebook Business (Fan) page? By customizing your Fan page with apps, you can significantly enhance the user’s experience. And, the more you keep your fans engaged and coming back for more, the more likely you’ll increase your “viral visibility.”

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Study Reveals Why Consumers Fan Facebook Pages

social media researchHave you ever wondered why people decide to become fans of Facebook pages?  Understanding the reasons people become fans can help your business or brand develop better strategies.

In this article, I take a look at two studies.

The first reveals why consumers fan businesses on Facebook. The second one examines how marketers are keeping up with the ever-changing world of social media.

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How to Turbo-Boost Your Facebook Page With Apps

social media expert interviewHave you considered enhancing your Facebook page with a Facebook app?  Are you wondering which ones are great and how to add them to your page?

Well, look no further.  In this episode of Social Media Examiner TV, Mari Smith shares her favorite Facebook apps and explains what they can do for your business.

Be sure to share your feedback and see the show notes below.

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The Inside Scoop on How Intel Manages Its Facebook Page

social media interviewsHave you ever wondered how mega-corporations manage their social media initiatives?  Keep reading for a fascinating inside look at Intel Corporation’s sophisticated social media initiatives.

I interviewed Ekaterina Walter, a social media strategist at Intel to better understand how the company is using Facebook.

For the last two years, Ekaterina has been part of Intel’s Social Media Center of Excellence.  In addition to developing social media policy for their 80,000 employees, the center is also responsible for strategy, training and monitoring.  Ekaterina manages Intel’s Facebook page.

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How to Increase the Quality of Your Facebook Fans

social media how toWe all want to see our Facebook Page skyrocket in numbers. And, there are many tactics for doing so. However, the fact is that numbers don’t necessarily equate to engagement and return on investment.

In the short run, an increase from 1,000 to 10,000 fans might look great to your boss or client, but when the fans start dropping off at a rate of 100 or 200 per week, and nobody answers the questions you put on your wall, you may not look like quite the hero anymore.

This article will reveal some effective tactics to gain quality Facebook fans and introduce the concept of engaging influencers.

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10 Ways to Grow Your Facebook Page Following

social media how toHow can you quickly encourage people to become followers of your Facebook page?

This is the most common question I get from clients.  The truth is it takes time to build a new fan base from scratch.

From the day you set up a Facebook page, it does require an ongoing commitment to brand, monitor, and network with people who find interest in your product. Besides quality service, it’s important to build close-knit relationships with visitors.

How do you get people to like your Facebook page?  Here are 10 tips…

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