Can email list-building and Facebook promotions work well together?
In this article I’ll outline the potential synergies of email marketing and Facebook promotions.
Included will be a dive into example Facebook Page promotions and how companies can use them to build their email lists.
Email marketing continues to be a strong method digital marketers use to inform, educate and push information to opt-in recipients. It is a universally used tool that everyone sits down to check at work or home.
As outlined in a past interview with Mike Stelzner, Christopher Penn notes that email is an important “push medium.”
Email serves as one leg of a three-legged marketing tool along with a blog and social media. Within this three-pronged strategy, email is the distribution mechanism, while a blog is the content center and social media is the conversation mechanism.
When new content is posted on a blog, email can be a method of distributing notice of the new article, while social media offers a conversation mechanism for users to talk about the content.
For many companies, their email list is really the foundational marketing piece. It’s a jewel of great value containing the names and direct contact method of customers and would-be customers that enables them to “get in front of” these people regularly.
Are you wondering if promotions will help?
79% of Facebook fans are more likely to purchase from a brand they have liked, so pursuing more fans and deeper engagement with existing fans is a huge priority!
While there are many core methods for increasing engagement such as creating highly shareable content, posting images and videos and posting succinctly at key times—a powerful method is to run promotions.
Promotions have the ability to draw visitors to a Facebook Page, and when used correctly, can be a very valuable tool to accomplish your business’s engagement objectives.
Selecting the Right Type of Promotion for Your Page
A key question when thinking about running a promotion on a Facebook Page is, “Which type of promotion will work best for my goals?”
The answer: It varies. Certain promotion types lend themselves to different objectives. In addition, certain promotions may work better for certain industries.
Below you’ll find an outline of 4 types of Facebook Page promotions and keys for selecting the right type to run on your Facebook Page.
All of the types of promotions mentioned below must use third-party apps displayed on a Facebook Page tab. This is necessary to comply with Facebook’s promotion policy.
These days, it seems like just about everyone is giving away something on Facebook.
iPad or $100 gift certificate, anyone?
Keep reading to learn nine tips for making Facebook contests more successful.
Do Contests Really Work?
Some business owners recognize that contests can increase the number of people who Like their business, and even more importantly, they realize that contests can provide valuable customer information. Then there are the business owners who complain that Facebook contests “just don’t work.”
So do contests work or not?
Previously I wrote How to Run a Successful Social Media Contest outlining some important foundational steps: be clear on your marketing objectives, know your audience, understand different promotion types and plan ahead!
If you’re looking to gain even more traction with social promotions, here are eight additional tips to enhance your next social media campaign.
Ensure Your Promotion Doesn’t Get You In Hot Water
It’s difficult to run a successful campaign if your promotion is blocked, removed or challenged in a court of law. So before we get to the fun part of marketing, there are a few logistical tips to keep in mind.
Keep reading to discover nine ways you can build loyal fans who’ll love your business.
In a recently published infographic, Moontoast illustrates a Facebook fan’s journey from a “Potential Fan” all the way to a “Super Fan.” The image below shows a fan’s progression.
Are you looking for creative ways to spread the word about your Facebook page?
Your fan page can be one of your organization’s richest sources of interaction, R&D and lead generation. The only problem is making people aware of it!
Unless you have a built-in audience like big-boy brands Coke or Red Bull, you’ll need to educate your fan base on how to find you on Facebook.
To help you out, I’ve put together a list of 20 different ways to promote your Facebook page. Even if you only put a few of these ideas into action, you’ll start seeing growth and increased conversation on your fan page.
Businesses simply cannot ignore Facebook as part of their online marketing strategy.
We spoke with top marketing book authors and Facebook brand managers.
Look no further. This article will provide an in-depth look at Facebook’s promotional rules.
The Tricky Rules
Running a contest on Facebook is a powerful way to generate buzz, increase engagement, boost your fan count and build your email list. But Facebook has rigorous rules governing what campaigns you can and cannot administer and promote on their platform.
For several years, the contest rules were fairly loose and Facebook users and page admins could pretty much administer whatever campaigns they wished within the confines of Facebook’s general terms (now called Statement of Rights and Responsibilities).
These apps allow you to customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce and much more.
Why Facebook Apps?
Why add apps to your Facebook Business (Fan) page? By customizing your Fan page with apps, you can significantly enhance the user’s experience. And, the more you keep your fans engaged and coming back for more, the more likely you’ll increase your “viral visibility.”