Do you need tips on how to create more effective campaigns?
Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid.
In this article I’ll share five tips for building and running successful social media campaigns.
#1: Choose and Build the Right Campaign
Social media campaigns offer a wide array of options, from voting contests to newsletter signups to interactive quizzes—and everything in between.
Different campaigns deliver different results, so before you begin, have a clear idea of what you hope to accomplish. With your goals in mind, research and choose the type of campaign that works for you, and then decide how you’re going to build it.
Do you use Facebook giveaways and contests to collect information about your fans?
Action-gated Facebook campaigns require users to share specific data or feedback before they can enter a giveaway or contest.
In this article I’ll show you the concept of action-gating and how three companies are using it effectively to meet their goals.
Why Facebook Gated Campaigns?
Have you thought about how fake entries can hurt your campaign?
Left unchecked, phony entries can negatively impact your contest and drag down your page’s reach and credibility.
In this article you’ll discover how people cheat, and more importantly, how you can guard against prize hunters.
The Ugly Truth About Facebook Contest Fraud
With Facebook’s recent changes to its news feed algorithm, it’s harder to reach your audience organically. If you can’t reach your audience, you lose interactivity and engagement–and your spot in the news feed.
A Facebook promotion (i.e., a contest or giveaway) is widely thought to be a good tactic to get people’s attention, engagement and more eyes on your page. But if you’re planning to host a Facebook promotion, be aware of potential fraudulent behavior so you can protect your fans and your brand.
Are you confused by Facebook’s advertising options?
Do you know when you should use boost posts vs. promoted posts?
Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions.
In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which is right for your marketing efforts.
Why Pay to Have People See Your Posts?
You’ve probably heard the news that Facebook has decreased the organic reach for pages. That means that to be seen in your community’s news feed, you need to spend some money on Facebook ads.
But should you boost or promote your posts? I say it depends. Base your decision on which posts are helpful to your audience and further your goals on Facebook.
You don’t need to pay for every post—just choose the best ones. Use the tips below to help you decide which posts will help you the most.
Do you change your cover image once a month, or once a year?
Here are 25 awesome examples of cover photo ideas you can use to make your brand stand out (there are also some cover photo best practices at the end of this post).
#1: Get Into the Holiday Spirit or Change With the Seasons
Design cover photos that change with the seasons and the holidays. It’s easy—just experiment with seasonal colors or add traditional seasonal images like leaves or snowflakes.
The auto company Pep Boys, for example, created a simple and festive cover photo for the winter holiday season. It would be easy to create a similar cover photo using a stock photo and free tools from PicMonkey or Canva.
Are you looking for ways to increase revenue with Facebook?
In this article, you’ll discover six ways to use graphics on Facebook and how other ecommerce brands are using them to boost online sales.
According to Lab42, the number-one reason people like a Facebook page is to receive a discount or other promotion.
If you want to drive online sales for your business, images and graphics that feature discounts and promotions are an engaging way to give your Facebook fans what they want.
Are you thinking of running a Facebook contest or promotion without using an app?
Would you like to run a contest or sweepstakes on your Facebook page timeline?
Although you can run a promotion directly on your Facebook page timeline without using a third-party app, there are several factors to address before you decide to run your contest.
In this article you’ll discover six things to consider before setting up a contest on your Facebook timeline.
#1: Know How You Can and Can’t Collect Entries
Facebook’s new promotion rules and the accompanying guidelines are pretty straightforward.
You can collect entries by having users post on your page, message your page, comment on or like a page post and use likes as a voting mechanism.
In other words, you can ask users to enter by posting a photo on your page or in the comments on your post, and then select a winner based on which entry has the most likes.
You can ask users to enter with a message to your page, a post on your page or with a comment or like on your post, then randomly pick a winner.
You can also ask users to answer a question and pick the first correct response as your winner.
Are you wondering how the new Facebook promotion changes might benefit your business?
Facebook has made a huge shift in how they allow contests to be run.
Keep reading to discover what your options are and how other businesses are responding to these new changes.
For years, Facebook has been saying that promotions and contests needed to be run through an application and not on your timeline (or wall, as we used to call it).
You were not allowed to ask people to like or comment on a picture or a post to be entered to win.
But now that has all changed.
Facebook announced on August 27 that they’ve changed their Pages Terms to make it “easier for businesses of all sizes to create and administer promotions on Facebook.” They’re allowing pages to run contests and promotions on their own timelines (you cannot run contests on a personal timeline). Per Facebook, businesses can now:
- Collect entries by having users post on the page or comment/like a page post
- Collect entries by having users message the page
- Utilize likes as a voting mechanism
Now businesses with a Facebook page have a lot more options and can run a contest very quickly and easily by posting text or a photo and asking people to comment and/or like it.
Have you considered using Facebook apps, but don’t know where to start?
In this article I‘ll highlight some of the most popular uses of apps, as well as a few individual apps, so you can find the right fit for your Facebook Page.
What You Need to Know about Facebook Apps
Apps let you do all sorts of things on your Facebook Page without writing your own code.
You can import your blog, run contests and promotions, collect email sign-ups, sell product through ecommerce and provide customer support.