Do you change your cover image once a month, or once a year?
Here are 25 awesome examples of cover photo ideas you can use to make your brand stand out (there are also some cover photo best practices at the end of this post).
#1: Get Into the Holiday Spirit or Change With the Seasons
Design cover photos that change with the seasons and the holidays. It’s easy—just experiment with seasonal colors or add traditional seasonal images like leaves or snowflakes.
The auto company Pep Boys, for example, created a simple and festive cover photo for the winter holiday season. It would be easy to create a similar cover photo using a stock photo and free tools from PicMonkey or Canva.
Are you looking for ways to increase revenue with Facebook?
In this article, you’ll discover six ways to use graphics on Facebook and how other ecommerce brands are using them to boost online sales.
According to Lab42, the number-one reason people like a Facebook page is to receive a discount or other promotion.
If you want to drive online sales for your business, images and graphics that feature discounts and promotions are an engaging way to give your Facebook fans what they want.
Are you thinking of running a Facebook contest or promotion without using an app?
Would you like to run a contest or sweepstakes on your Facebook page timeline?
Although you can run a promotion directly on your Facebook page timeline without using a third-party app, there are several factors to address before you decide to run your contest.
In this article you’ll discover six things to consider before setting up a contest on your Facebook timeline.
#1: Know How You Can and Can’t Collect Entries
Facebook’s new promotion rules and the accompanying guidelines are pretty straightforward.
You can collect entries by having users post on your page, message your page, comment on or like a page post and use likes as a voting mechanism.
In other words, you can ask users to enter by posting a photo on your page or in the comments on your post, and then select a winner based on which entry has the most likes.
You can ask users to enter with a message to your page, a post on your page or with a comment or like on your post, then randomly pick a winner.
You can also ask users to answer a question and pick the first correct response as your winner.
Are you wondering how the new Facebook promotion changes might benefit your business?
Facebook has made a huge shift in how they allow contests to be run.
Keep reading to discover what your options are and how other businesses are responding to these new changes.
For years, Facebook has been saying that promotions and contests needed to be run through an application and not on your timeline (or wall, as we used to call it).
You were not allowed to ask people to like or comment on a picture or a post to be entered to win.
But now that has all changed.
Facebook announced on August 27 that they’ve changed their Pages Terms to make it “easier for businesses of all sizes to create and administer promotions on Facebook.” They’re allowing pages to run contests and promotions on their own timelines (you cannot run contests on a personal timeline). Per Facebook, businesses can now:
- Collect entries by having users post on the page or comment/like a page post
- Collect entries by having users message the page
- Utilize likes as a voting mechanism
Now businesses with a Facebook page have a lot more options and can run a contest very quickly and easily by posting text or a photo and asking people to comment and/or like it.
Have you considered using Facebook apps, but don’t know where to start?
In this article I‘ll highlight some of the most popular uses of apps, as well as a few individual apps, so you can find the right fit for your Facebook Page.
What You Need to Know about Facebook Apps
Apps let you do all sorts of things on your Facebook Page without writing your own code.
You can import your blog, run contests and promotions, collect email sign-ups, sell product through ecommerce and provide customer support.
Are you wondering how to best use a Facebook hashtag?
In this article, I’ll reveal four important benefits of using hashtags on Facebook.
I’ll also explore important considerations when putting together your hashtag strategy.
Why Facebook Hashtags?
As you’ve undoubtedly seen, hashtags are now clickable and useable on Facebook.
Using a hashtag # (or pound symbol) in front of a word or phrase turns the word into a clickable link.
When you click on the link, you’ll see a feed of public posts (or posts that are visible to you due to a friend relationship on Facebook) that include that hashtag.
Here’s how you can use Facebook hashtags:
#1: Expand Your Reach
As hashtags gain momentum on Facebook (they’ve been in use on other platforms such as Twitter, Instagram, Pinterest and Google+), they’ll help you expand your reach to people who are looking at posts in your topic.
Hashtags have been a great way to help people interested in niche topics find each other and find the conversation.
Have you run a contest and had little success with retaining fans past the award date?
One goal of a successful Facebook contest should be to recruit fans who are genuinely interested in you, while avoiding the cheaters and faux fans who are only interested in material gain.
In this article you’ll discover five tips to help ensure that your contests attract genuine fans.
#1: Award Appropriate Prizes
Don’t offer attractive prizes that have nothing to do with your brand.
Everyone wants an iPad—not just your potential customers. A free vacation will not just attract fans who are interested in your beauty products, but pretty much anyone who sees the contest.
An appropriate award deflects the prize-hunters who hide your posts or unlike your Page as soon as the prizes have been awarded.
Offer a prize that interests your current or future customers. If your contest attracts entries from people who have no reason to become your customer, change it.
Are you familiar with the new Facebook cover photo rules? You are now able to put calls to action and your website or address information in your Facebook cover photo, but there are still text restrictions.
Would you like some inspiration for what your business can do with a cover photo?
Many people have not updated their cover photos to be in compliance.
In this article I’ll tell you what’s changed and show you 9 examples and how you can leverage the new rules to boost your business.
Facebook’s New Rules
As of March 6, Facebook’s rules state that cover photos may not include more than 20% text. But the previous restrictions that were in place were removed (i.e., no calls to action, no websites and no address information).
The maximum 20% text rule also applies to any photo in a Facebook ad as well, so keep that in mind with your next ad campaign.
There was some initial confusion about how the 20% text area was measured, so Facebook came out with a post that clarified how this area was calculated and what was acceptable.
Do your Facebook fans see your updates on their mobile devices?
According to Facebook’s fourth-quarter report, around 680 million of the company’s one billion monthly active users access Facebook from mobile devices.
It’s up to brands and businesses to make sure that any marketing efforts they add to Facebook are mobile-friendly, including custom apps, email, advertising, etc.