How to Launch Your Product Using Facebook

social media how toAre you launching a new product or service?

Want to create buzz and get the word out to the right people?

Facebook is a great way to promote the launch of a product or service and generate excitement.

To be successful, you need to plan your content, write your posts and make good use of the tools Facebook has to offer.

In this article you’ll discover how to launch a product or service using Facebook.

#1: Before Pre-launch: Start Planning Early

You’ll want to map out your launch strategy at least two months ahead, and most likely even earlier than that. Plan what types of launch material you’ll have available to share on social media to get the buzz going. You may also need to start designing some of these materials.

launch a product using facebook

Discover how to launch your product using Facebook.



How to Grow Your Facebook Audience: 8 Success Tips

social media how toDo you want a bigger Facebook audience?

Are you looking for ways to bring attention to your business on Facebook?

If you’re sharing good content but aren’t seeing Facebook audience growth, keep reading.

In this article I’ll share the eight ways to grow your Facebook audience, both organically and with advertising.

eight tips to grow your facebook audience

Discover eight tips to grow your Facebook audience.



How to Improve Your Email Marketing With Social Media

social media how toWant to know how to grow your email list?

Are you using social media to support your email list growth?

If you’re thinking of marketing tactics such as email and social media as two separate entities, you’re missing out on a lot of benefits.

In this article you’ll discover tips for using social media to improve your email marketing.

improve email marketing with social media

Discover how to improve your email marketing with social media.



5 Tips for Running Successful Social Media Campaigns

social media how toDo you use social media campaigns to engage with your customers?

Do you need tips on how to create more effective campaigns?

Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid.

In this article I’ll share five tips for building and running successful social media campaigns.

#1: Choose and Build the Right Campaign

Social media campaigns offer a wide array of options, from voting contests to newsletter signups to interactive quizzes—and everything in between.

Different campaigns deliver different results, so before you begin, have a clear idea of what you hope to accomplish. With your goals in mind, research and choose the type of campaign that works for you, and then decide how you’re going to build it.

tips for successful social media campaigns

Find tips for running a successful social media campaign.



How to Use Facebook Gated Campaigns for Leads and to Grow Your List

social media how toDo you want a way to grow your list, get better feedback or increase user-generated content?

Do you use Facebook giveaways and contests to collect information about your fans?

Action-gated Facebook campaigns require users to share specific data or feedback before they can enter a giveaway or contest.

In this article I’ll show you the concept of action-gating and how three companies are using it effectively to meet their goals.

facebook gated campaigns

Here’s a tactic to use to grow your list, get better feedback or increase user-generated content.

Why Facebook Gated Campaigns?

Facebook gated campaigns use a pretty simple idea called action-gating: A company offers a prize in exchange for personal data (like an email address or zip code).

contact form

Action-gating is a good way to collect valuable data from fans.

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How to Stop Facebook Contest Fraud and Deter Prize Hunters

social media how to Did you know that some Facebook contest entries are fake?

Have you thought about how fake entries can hurt your campaign?

Left unchecked, phony entries can negatively impact your contest and drag down your page’s reach and credibility.

In this article you’ll discover how people cheat, and more importantly, how you can guard against prize hunters.

The Ugly Truth About Facebook Contest Fraud

With Facebook’s recent changes to its news feed algorithm, it’s harder to reach your audience organically. If you can’t reach your audience, you lose interactivity and engagement–and your spot in the news feed.

A Facebook promotion (i.e., a contest or giveaway) is widely thought to be a good tactic to get people’s attention, engagement and more eyes on your page. But if you’re planning to host a Facebook promotion, be aware of potential fraudulent behavior so you can protect your fans and your brand.

facebook scammer profile

A quick look at a scammer’s profile reveals a sparse or completely blank page.



Boost Posts or Promoted Posts on Facebook: Which is Better?

social media how to

Are you confused by Facebook’s advertising options?

Do you know when you should use boost posts vs. promoted posts?

Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions.

In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which is right for your marketing efforts.

Why Pay to Have People See Your Posts?

You’ve probably heard the news that Facebook has decreased the organic reach for pages. That means that to be seen in your community’s news feed, you need to spend some money on Facebook ads.

But should you boost or promote your posts? I say it depends. Base your decision on which posts are helpful to your audience and further your goals on Facebook.

You don’t need to pay for every post—just choose the best ones. Use the tips below to help you decide which posts will help you the most.

facebook boost example

An example of what a boosted or promoted post looks like in the news feed.



25 Creative Ways to Use Facebook Cover Photos

social media how to Are you using your Facebook cover photo to maximum effect?

Do you change your cover image once a month, or once a year?

The Facebook cover photo is prime real estate for any business, and creating high-quality images. Use this to include calls to action (CTAs) and other helpful information for  your fans.

Here are 25 awesome examples of cover photo ideas you can use to make your brand stand out (there are also some cover photo best practices at the end of this post).

#1: Get Into the Holiday Spirit or Change With the Seasons

Design cover photos that change with the seasons and the holidays. It’s easy—just experiment with seasonal colors or add traditional seasonal images like leaves or snowflakes.

The auto company Pep Boys, for example, created a simple and festive cover photo for the winter holiday season. It would be easy to create a similar cover photo using a stock photo and free tools from PicMonkey or Canva.


Update your cover photo for the holidays or the seasons.



How to Sell on Facebook Using Images

social media how toDo you use Facebook to promote sales for your business?

Are you looking for ways to increase revenue with Facebook?

In this article, you’ll discover six ways to use graphics on Facebook and how other ecommerce brands are using them to boost online sales.

Why Images?

According to Lab42, the number-one reason people like a Facebook page is to receive a discount or other promotion.

If you want to drive online sales for your business, images and graphics that feature discounts and promotions are an engaging way to give your Facebook fans what they want.

facebook like motivators

The biggest incentive for liking a page on Facebook is to receive discounts. Image source: Lab42



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