Are you confused by Facebook’s advertising options?
Do you know when you should use boost posts vs. promoted posts?
Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions.
In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which is right for your marketing efforts.
Why Pay to Have People See Your Posts?
You’ve probably heard the news that Facebook has decreased the organic reach for pages. That means that to be seen in your community’s news feed, you need to spend some money on Facebook ads.
But should you boost or promote your posts? I say it depends. Base your decision on which posts are helpful to your audience and further your goals on Facebook.
You don’t need to pay for every post—just choose the best ones. Use the tips below to help you decide which posts will help you the most.
Are you looking for tips on how to use your Facebook page this holiday season?
If you haven’t even started thinking about the holidays yet, it’s time!
In this article, you’ll find five ways to make your Facebook page festive for the holidays.
Why Customize For Holidays?
According to Mashable, 65% of shoppers tap social media looking for the perfect gift.
Any day now, your fans will start to look at your business’s Facebook page for holiday offers, promotions, events and deal information.
To make the most of these page visits, it’s important that your Facebook page is ready for the season.
#1: Holiday-themed Cover Photos
When visitors land on your Facebook page, the cover photo is the first thing they see. Use this 851 x 315 px banner-style image to get your visitors into the spirit of the season!
You should change the cover photo of your page on a regular basis, especially during holidays. Why? Because people are browsing more than usual, looking for special offers and gift ideas, and checking out friends’ recommendations. Fresh cover photos motivate them to check your page often.
Are you familiar with the new Facebook cover photo rules? You are now able to put calls to action and your website or address information in your Facebook cover photo, but there are still text restrictions.
Would you like some inspiration for what your business can do with a cover photo?
Many people have not updated their cover photos to be in compliance.
In this article I’ll tell you what’s changed and show you 9 examples and how you can leverage the new rules to boost your business.
Facebook’s New Rules
As of March 6, Facebook’s rules state that cover photos may not include more than 20% text. But the previous restrictions that were in place were removed (i.e., no calls to action, no websites and no address information).
The maximum 20% text rule also applies to any photo in a Facebook ad as well, so keep that in mind with your next ad campaign.
There was some initial confusion about how the 20% text area was measured, so Facebook came out with a post that clarified how this area was calculated and what was acceptable.
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
LinkedIn Gives Thought Leaders a Publishing Platform: Thought leaders can now publish articles on LinkedIn and users can choose to follow content from their favorite authors. This new feature is currently limited to “150 of the most influential thought leaders on LinkedIn,” but will expand over the next few months. “Those interested in becoming an influencer on LinkedIn can submit their request here.”