How to Use Facebook Voice Messages for Your Business

social media how toDo you use your Facebook personal profile to build business relationships?

Have you considered using Facebook voice messages to connect with your customers?

If you connect with customers on your personal profile, you can use Facebook voice messages with great success.

In this article, I’ll show you four ways Facebook voice messages can benefit your business.

What are Facebook Voice Messages?

Facebook voice messages are 60-second audio messages you record from an iOS or Android smartphone/tablet and send to friends and followers whom you’ve followed back.

To send Facebook voice messages, simply open a new message using the Facebook mobile app or the Facebook Messenger app.

mari smith message

Recording a Facebook voice message to Mari Smith.

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10 Ways to Use Your Personal Facebook Profile for Business

social media how to

Are you wondering how to use your personal Facebook profile for your business?

One of the reasons Facebook is effective is the personal connection you can make with people.

In this article I’ll show you 10 ways you can use your personal Facebook profile to impact your business.

Why My Personal Facebook Profile?

Your Facebook profile and Facebook business page can work together today.

On one hand, it’s important for a company to have a professional Facebook business page that’s in line with the company’s messaging, target audience and branding.

But the way you use your Facebook personal profile can also play a role in the success of social media for your business, and this is often overlooked.

First remember that according to Facebook’s Terms of Service, you’re not allowed to use your personal profile strictly for business.

facebook registration info

You can't use your Facebook personal profile strictly for business.

However, there are many ways you can leverage the activities in your personal profile to benefit your business and build relationships with current and past customers.

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9 Tips for Integrating Your Facebook Page With Your Facebook Profile

social media how toDo you have a Facebook Page and a Facebook personal profile?

Are you trying to figure out how to work your business life into your personal life on Facebook?

Well, have no fear. I’m going to lay it all out for you and dive into some of the reasons the two sides of your Facebook life should be linked together.

You may also want to review your Facebook privacy settings to help you understand what’s visible on your personal profile.

Here are 9 tips for understanding how your Page and your profile work together.

#1: Understand That Your Page and Your Profile Are Very Separate

Even though you log into your profile to get to your Page and they look like they are linked together, no one else knows which Pages are attached to your profile.

When you log in using the email address you use for your personal profile, you can then switch to use Facebook as your Page. Think of it as having to get to your Business Page via your personal profile.

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4 Unique Ways to Use Facebook for Your Business

social media how toAre you wondering how to best use Facebook for your business?

Should you open your personal profile with a Facebook Subscribe button? Would a Facebook Group work well for your business?

The simple truth is that Facebook Pages are not being seen as often in the news feed.

Facebook reported that on average, brands reach about 16% of their fans in a typical week through posts. This news has many people wondering if Pages are still a worthwhile endeavor.

Find out how to choose the best marketing strategy that fits your business by answering these simple questions.

#1: Have multiple employees?

If so, I still recommend having a Facebook Page despite the visibility issues. Let’s face it; every marketing channel has visibility issues. You will never reach 100% of your customers all of the time. Facebook Pages have advantages for your business that Groups and the Subscribe button don’t.

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5 Ways to Control Your Facebook Privacy

social media how toFacebook is trying to make privacy simpler. But as they add more features, privacy always seems to become more complicated.

With the addition of the Facebook Subscribe button, understanding how your Facebook privacy works is more important than ever.

The good news is that Facebook is making it simpler to find the settings for controlling your privacy.

The bad news is that there’s a lot of confusion around the Subscribe button and what it means for privacy. So let’s start by tackling the privacy issues around the new Subscribe button.

#1: The Facebook Subscribe button

Facebook has made the subscribe setting opt-in instead of defaulted to on. The Subscribe button is designed to allow people to subscribe to your public posts rather than (or possibly in addition to) requesting a friendship. It’s a lot like a Twitter follow. You don’t approve subscribers. All of your current friends are, by default, subscribed to your posts.

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Five Facebook Changes and What You Need to Know

social media how toAre you wondering what to make of all the new Facebook changes?

This article takes a detailed look at how the News Ticker, Smart Lists, News Feed, Subscribe feature and Timeline will impact marketers and business owners.

It’s been quite a rollercoaster recently with all the new Facebook changes. Some changes have already happened (i.e., News Feed and the new Smart Lists) and other changes will be coming as a result of the Facebook F8 conference.

Let’s dive into these changes in detail and talk about the changes to come in the next few weeks with the new Facebook Timeline.

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21 Creative Ways To Increase Your Facebook Fanbase

social media how toIf you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist.

People must be lured to your fan page. And there are some good and bad ways to go about doing this. In this article, I’ll share a big myth and 21 ways to drive more fans to your Facebook fan page. (Though Facebook recently changed the “Become A Fan” button to the new, omnipresent “Like” button – and a fan page is called a “Business Page” or “Facebook Page” – we can still call them fan pages and people who join are fans!)

The Big Myth

There’s a great myth that once you create a Facebook fan page for your business, the first thing you should do to get fans is invite ALL your friends from your personal profile using the “Suggest to Friends” feature.

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5 Ways to Make Video a Social Experience

Video is very hot and there’s a strong social media connection.  Are you using video to promote your business? Do you know the best ways to leverage this growing form of content?

What follows are 5 ways you can tap into the exploding video frontier—and achieve many social media advantages.

Why Video Now?

The demand for video is already proven:  U.S. audiences viewed nearly 28 billion online videos in November 2009 alone.

The demand for video in a social setting is clearly growing:  Nielsen reports that online video viewing on social networking sites was up 98% in 2009.

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Facebook Marketing: Everything You Need to Know

I’m guessing many of you are still sitting on the fence when it comes to putting your business on Facebook.

“Let me get this straight,” you may say. “You want me to use Facebook to market my business? Are you crazy?”

Not if you provide products or services to postmenopausal women. Women over the age of 55 make up the fastest-growing Facebook segment, according to Paul Dunay and Richard Krueger, authors of Facebook Marketing for Dummies.

Would your product or service appeal to anyone over 35? “The fastest-growing demographic is the 35- to 54-year-olds… the next fastest-growing demographic is the over-55 crowd.

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