How to Clean Up Your Digital Footprint and Your Online Identity

social media how toIs there anything from your online past that you would not want people to see?

Do you want to start cleaning up your online identity?

Your digital footprint is everything that shows up when people search for you online.

From images to comments and blog posts, this collective first impression can make or break your online reputation.

In this article, I share 5 tips for making sure your online presence reflects well on your brand or business.

#1: Check Your Facebook Privacy Settings

If you use your personal Facebook profile to promote your business, things from your personal life can become public very quickly. To maintain your privacy, it’s important to have your Facebook account set to friends only.

You may think that your account is already on lockdown, but Facebook privacy settings change often. Follow these steps to ensure your profile is ready for potential clients to see.

Specify the audience for future posts

As the default, all Facebook posts are set to Public, so before delving into the past, make sure you privacy-proof your future.

In the privacy settings of your Facebook profile, you can edit the Who can see my stuff? section to choose who’ll see your posts. The choices are Public, Friends, Only Me or Custom.

facebook-privacy-setting

These settings can help you avoid making privacy blunders in the future.

42 comments

 
 

Facebook Page Insights Updated: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Rolls Out Updated Page Insights: “After gathering feedback from the early users of the new Page Insights,” Facebook is “rolling out the updated Page Insights to all page owners, and introducing some new, highly requested features as well.” Click here to find out what’s changed.

facebook page insights post reach

"Page Insights allows you to see not only whom you've reached—but also whom you've engaged."

18 comments

 
 

5 Ways Marketers Can Keep Updated on Facebook Changes

social media how toAre you struggling to keep up to date with the latest Facebook changes?

Are you conducting activities that are against Facebook’s policies?

It isn’t easy to keep up with all of Facebook’s updates.

Here are 5 ways marketers can stay up to date on Facebook updates and policy changes.

#1: Follow Facebook’s Business Pages for regular updates

Just like businesses keep their Facebook Pages updated with the latest announcements from their company, Facebook also keeps their Pages updated to inform their users about the latest changes and announcements.

In particular, Facebook for Business, Facebook for Privacy and the Facebook blog often post updates when there is a change to their guidelines.

Facebook for Business takes you step by step to create a business Page that is effective but also follows their guidelines.

facebook for business page

Facebook for Business Page to learn how to reach the right audience.

The Facebook and Privacy Page post an update every time they revise a guideline or policy.

34 comments

 
 

Facebook Gift Cards: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Gift Cards: Facebook Card gifts are rolling out gradually in the U.S. You’ll be able to give your friends “gifts to Jamba Juice, Olive Garden, Sephora and Target all on one reusable gift card from Facebook.”  After you select a gift for a friend on Facebook and complete your purchase, your friend will be notified immediately and will then receive the Facebook Card in the mail.

facebook gift card

"Facebook Cards are reusable. After you've received a card, the next time you get a Facebook Card gift, it will instantly be added to your existing card."

21 comments

 
 

Google+, Facebook and Twitter Updates: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook is Easier to Control Privacy and Sharing: Facebook is rolling out a few changes in response to certain Google+  features. In addition to simplified privacy settings, you’ll also have the option to review any tag someone tries to add to your photos and posts. Here are two videos showing you all the options:

27 comments

 
 

4 Simple Steps to Control Your Facebook Privacy

social media how toDid you know that Facebook automatically lets anybody see every video, picture, and status update you’ve ever posted?

Whether you’re using Facebook for business or personal reasons, the good news is that new privacy settings enable you to change exactly who sees what within Facebook.  And those changes impact every prior post you’ve ever made.

New Facebook Privacy Updates

Public outcry over Facebook’s complicated privacy settings hit a peak in the spring of 2010.  See this AP video below:

37 comments

 
 

3 Reasons Facebook Trumps Twitter for Business

social media viewpointsHave you built a loyal following on Twitter but question the value of Facebook for business?  Have you tried and abandoned your Facebook account?

If so, I can relate.  I was there.  My first attempt at using Facebook for business was a big flop.  For the longest time I focused most of my social media marketing efforts on Twitter.

But now my tune has changed. Facebook offers far more opportunities for businesses.  I predict that in the near future, businesses of all stripes will soon declare Facebook as their number-one social media target.

In this article I’ll demonstrate why your business needs to invest heavily in Facebook.

101 comments

 
 

Facebook Community Pages: What Your Business Needs to Know

social media how toFacebook’s new community pages have created a lot of confusion for businesses.  Many companies have been surprised (and many angry) to find their brands showing up in community pages that are fully outside of their control.

The root of the anger: Businesses have invested in Facebook pages only to find community pages appearing that seem to compete with their pages.

This article is designed to demystify Facebook community pages and provide you with important actions you can take.

75 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Check out our sister publication: My Kids' Adventures