With the addition of the Facebook Subscribe button, understanding how your Facebook privacy works is more important than ever.
The good news is that Facebook is making it simpler to find the settings for controlling your privacy.
The bad news is that there’s a lot of confusion around the Subscribe button and what it means for privacy. So let’s start by tackling the privacy issues around the new Subscribe button.
#1: The Facebook Subscribe button
Facebook has made the subscribe setting opt-in instead of defaulted to on. The Subscribe button is designed to allow people to subscribe to your public posts rather than (or possibly in addition to) requesting a friendship. It’s a lot like a Twitter follow. You don’t approve subscribers. All of your current friends are, by default, subscribed to your posts.
Facebook’s new community pages have created a lot of confusion for businesses. Many companies have been surprised (and many angry) to find their brands showing up in community pages that are fully outside of their control.
The root of the anger: Businesses have invested in Facebook pages only to find community pages appearing that seem to compete with their pages.