How to Advertise on Instagram: A Complete Instagram Ads Guide

social media how toAre you wondering how to start advertising on Instagram?

Looking for a step-by-step Instagram guide?

Businesses of all sizes now have the ability to create Instagram ads to reach targeted audiences.

In this post you’ll discover how to set up an Instagram ad from start to finish using Facebook Business Manager and Power Editor.

instagram ads guide

Discover a guide to advertising on Instagram.



How to Create Instagram Ads

social media how toDo you use Instagram for business?

Interested in running ads?

Instagram advertising gives businesses and brands an effective way to increase visibility and connect with customer and prospects.

In this article you’ll discover how to create Instagram ads for your business.

how to create instagram ads

Discover how to create instagram ads.



5 Facebook Ads Changes: What Marketers Need to Know

social media toolsAre you curious about the latest Facebook ad changes?

Wondering how to take your Facebook ads to the next level?

Facebook has gone all in to provide businesses with tools and targeting options to connect with customers and prospects in the moments that matter.

In this article I’ll share the five biggest things to happen with Facebook ads.

five facebook ad changes

Discover what marketers need to know about five Facebook ads changes.



Twitter Removes 140-Character Limit for Direct Messages: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Twitter Removes 140-Character Limit in Direct Messages: This change is a “big step towards making the private side of Twitter even more powerful and fun.”



How to Create Facebook Ads That Stand Out Using Power Editor

social media how toDo your Facebook ads get noticed?

Wondering how creating ads with Power Editor makes a difference?

When you build ads in Power Editor instead of the Facebook Ads Manager, you have more control over your creative elements.

In this article you’ll learn how to use Power Editor to create Facebook ads that get results.

create facebook ads

Discover how to use Facebook Power Editor to create outstanding ads.



5 Facebook Advertising Tools That Save Time and Improve Your ROI

social media toolsDo you advertise on Facebook?

Looking for more efficient ways to manage your campaigns?

Facebook ad tools can make a world of difference in the amount of time, effort and money you spend on your ad campaigns.

In this article you’ll discover five Facebook advertising tools that save you time and boost your return on investment (ROI).

facebook advertising tools

Discover five Facebook advertising tools that save time and improv ROI.



Pinterest Search Gets Smarter: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Introduces Smarter Search Features: Pinterest is “rolling out a couple changes to search that will make it easier for people to find you on Pinterest.” One of these changes is to show “a checkmark for notable names and brands so people can easily find exactly who they’re looking for.”

Pinterest Improves Search and Adds Verified Accounts

“These small changes will make a big difference in the way Pinners search (and discover) your business.”



How to Create Successful Facebook News Feed Ads

social media how toWould your business benefit from using Facebook ads?

Do you believe Facebook could be a great tool for your business if only you used it right?

Facebook seems quite easy to use, but it actually requires some advanced strategy, especially when making heads or tails of Facebook ads.

In this post you’ll discover how to set up an advanced Facebook news feed ad campaign in 10 easy steps.

News Feed Ads vs. Right-Hand Column Ads

People always ask me, “What’s the difference between right-hand column and news feed advertisements on Facebook?” Facebook just announced a new look for ads in the right-hand column to make them bigger. But these ads appear on the side of the page.

facebook ads column size

Facebook ads in the right-hand column will get bigger.



How to Use Facebook Website Custom Audiences

social media how toAre Facebook ads a core part of your social media tactics?

Are you ready to build a raving fan base that reads your articles and buys your products?

The truth is that with the right tools, no advertising can match the impact of Facebook.

If you’re on the fence because you’re not sure how effective Facebook ads are, let me introduce you to Website Custom Audiences (WCA).

In this post you’ll discover what website custom audiences are, how to create them and how to use them.

What Is Website Custom Audiences?

In its most basic form, Website Custom Audiences is a powerful tool that lets you create Facebook ads that target users who have visited your website. Now you can reach well beyond your core fans and email subscribers.

facebook ad created using website custom audiences

Catch the attention of recent website visitors with a relevant ad about your product or service.



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