How to Drive More Facebook Traffic to Your Website in 5 Easy Steps

social media how to Would you like to drive more Facebook traffic to your website?

Is quality Facebook traffic important to your business?

Getting Facebook fans to your website (and then hopefully onto your email list) is even more critical with Facebook’s recent announcement of decreased organic reach for pages.

Use these five steps to help you get more traffic Facebook to your website.

#1: Make Sure You Have a Steady Stream of Shareable Content on Your Website

If you have a website that never changes, you’re going to struggle to get much traffic to it. Posting links to the same page on your site over and over is as futile as Sisyphus rolling the boulder up the hill.

These days, the name of the game is content marketing and you had better figure out how your business can participate.

The fresh, new content you post on your site is important—not only for social media marketing, but also for search engine optimization. Google rewards sites featuring fresh content with higher ranking. But you don’t have to post epic blog articles three times a week to win at the content marketing game. Posting something new and helpful once a week or even once a month can benefit your website traffic.

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How to Improve Your Facebook Engagement Using Controlled Experiments

social media how to Are you wondering what type of Facebook post works best?

Are you struggling with getting engagement or reach on your Facebook posts?

You may have heard that you need to post more photos or more questions or more photos with questions…

But what really works best for your audience?

In this article, you’ll learn how to find out which types of Facebook posts work best for your page.

Why Experiments?

Running controlled experiments from time to time will help you discover what works on your page so you won’t have to take someone elses word for it.

It’s also a great way to help you come up with a posting structure that may help you streamline your content creation in the future.

#1: View Insights for Ideas

In your Insights section, you do have some data on your best post types (under Posts), but that can be a function of what types of content you have been posting lately. So you may not get the whole picture if you haven’t been posting many links recently. But it’s a good place to start your investigation.

best post types

Take a look at the best post types for your page.

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6 Creative Ways to Use Embedded Facebook Posts

social media how toWould you like more people to see your Facebook posts?

Have you used Facebook’s new feature to embed posts on your website or blog?

Embedding Facebook updates on your website can help you increase visibility and engagement.

How can you creatively use embedded posts as a part of your Facebook marketing strategy?

Let’s find out!

Here’s How It Works

Twitter isn’t the only embeddable social media. In July, Facebook announced the ability to embed public posts onto your website with a few lines of code.

You can embed most public posts from a personal profile or a page. To do so, go to your news feed, profile or page and click on the drop-down arrow at the top right of the post. You’ll see the option to embed the post.

facebook embed post option

Locating the Facebook embed post option.

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8 Ways to Improve Your Facebook Engagement

social media how to

Are you looking for fun ways to get your Facebook fans engaged?

Wondering how other pages are developing their posts to increase likes, shares and comments?

In this article I’ll show you eight examples of how to create Facebook posts that drive more engagement on your Facebook page.

#1: Solve Problems With Photos

Posts with a simple image and a caption that shows fans the solution to a problem or a way to improve their daily lives receive marked engagement.

Whole Foods uses this post tactic to encourage fan discussions about product-related solutions to common problems.

whole foods lifestyle tips

Whole Foods boosts engagement by sharing lifestyle tips.

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Facebook News Feed Updates: How Marketers Should Respond to Story Bump

social media how to

Are you wondering how to respond to the Facebook news feed changes?

Have you figured out how Story Bump can help your content remain top of mind with Facebook fans?

If you want to understand how these Facebook changes will impact your marketing, this article is for you.

Keep reading to discover how to take advantage of Story Bump.

What is Story Bump?

Facebook announced that they’ve tweaked their algorithm known as EdgeRank to allow stories that are getting more engagement (more likes, comments and shares) to be bumped up in the news feed.

The change is called Story Bumping and has already rolled out to 99% of desktop users and is still being tweaked for mobile users. The Story Bump shows you posts you may not have seen when they were first published.

For example, say you log into Facebook and scroll through your news feed to view 50 posts. The post you miss at position 51 continues to get lots of likes, comments and shares. Four hours later, you check Facebook and that post is at the top of your news feed, even though it’s four hours old.

stories bumped

Stories can get bumped up higher depending on several factors.

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9 Tips for Integrating Your Facebook Page With Your Facebook Profile

social media how toDo you have a Facebook Page and a Facebook personal profile?

Are you trying to figure out how to work your business life into your personal life on Facebook?

Well, have no fear. I’m going to lay it all out for you and dive into some of the reasons the two sides of your Facebook life should be linked together.

You may also want to review your Facebook privacy settings to help you understand what’s visible on your personal profile.

Here are 9 tips for understanding how your Page and your profile work together.

#1: Understand That Your Page and Your Profile Are Very Separate

Even though you log into your profile to get to your Page and they look like they are linked together, no one else knows which Pages are attached to your profile.

When you log in using the email address you use for your personal profile, you can then switch to use Facebook as your Page. Think of it as having to get to your Business Page via your personal profile.

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5 Ways to Improve Your Facebook Engagement

social media how toHaving trouble engaging your Facebook audience?

If your fans are not interacting with your brand and sharing your content, what value are they?

In this article, you’ll discover how to get more likes, comments and shares. I’ll reveal five strategies for Facebook posts that get your fans buzzing.

#1: Keep Your Updates Short

Research repeatedly shows that the longer a post is, the less engagement it will receive.

Blame it on Twitter, but people don’t have the time or patience to read anything over 140 characters anymore.

Results vary, but research shows that 100 characters or fewer seems to be the sweet spot. This will also allow for easy cross-posting on Twitter.

Want even more engagement? Let a photo do the talking.

starbucks

Posts with fewer than 140 characters combined with bold, beautiful photos get the most response.

According to Facebook, posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement, respectively.

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9 Facebook Marketing Tips From Top Experts

social media how toAre you looking for creative ways to improve your Facebook marketing?

Facebook continues to be the social media platform of choice for many businesses.

So we spoke with top Facebook experts to find out the hottest marketing tips businesses need to know today.

#1: Leverage videos more effectively on Facebook with Open Graph

emeric ernoult

Emeric Ernoult

My hottest tip is for those who sell products or services on their websites and have Like buttons attached to them: Share videos, not just still images!

Let me explain. When someone likes a product or service on your website, a story will be displayed on Facebook with a title, a description and an image. It will look like this:

facebook marketing

A story will be displayed on Facebook with a title, description and image.

But if you have a video of this specific product or service, you can make the stories published a lot more appealing!

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How to Turbo-Boost Your Facebook Page With Apps

social media expert interviewHave you considered enhancing your Facebook page with a Facebook app?  Are you wondering which ones are great and how to add them to your page?

Well, look no further.  In this episode of Social Media Examiner TV, Mari Smith shares her favorite Facebook apps and explains what they can do for your business.

Be sure to share your feedback and see the show notes below.

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