Here are nine Facebook pages using some great techniques for more engagement.
Keep reading for some awesome tips from businesses of all sizes.
#1: Get Personal
Smart Passive Income with Pat Flynn does a great job with a variety of posts but also adds some of his personal life. You can throw the old “don’t tell them what you had for lunch” advice right out the window with this tip.
Your community wants to get to know you and wants to be able to relate to you and your company.
Wondering why some pages have very high engagement and others nearly none?
In this post I’ll share five tips you can put to work right away.
About Facebook Engagement
What is it that makes some Facebook fan pages wildly successful with constant high engagement rates where the fans and their friends eat up the content like there’s no tomorrow… while other pages sit there dormant with hardly any activity, yet they produce great content, too?
Making Facebook work for your business can often take a bit of trial and error… and time.
You need to have patience and be willing to invest your own time and/or invest in a team to help you. You might refer to my post Facebook 101 for Business: Your Complete Guide and scroll to the section on Recommended Six-step Approach to Building Your Facebook Page for a refresher.
If you’re looking for some creative examples of Facebook pages from the small guys, look no further!
More than 1,800 nominations came in from our contest. These represent over 500 small businesses.
Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things).
Could you use a little Facebook automation in your life? Well, help is here.
Facebook allows you to schedule your page posts.
Many people cheered this feature because Facebook’s EdgeRank algorithm and other quirks make using third-party tools like HootSuite or SocialOomph for scheduling your posts less desirable than posting manually.
Let’s dig a little deeper and find out some of the nuances of using Facebook scheduled posts.
First, we will give you the steps to schedule your posts and edit them.
#1: How to Schedule Your Posts
Scheduling is easy—just follow these steps:
- Write your post as you normally would. You can attach photos, add links, add YouTube videos, add tags to other pages and events or just include regular text.
Do you have a favorite small business Facebook page? Keep reading to learn how you can nominate it.
The winners will be promoted in our 164,000-reader newsletter and announced here.
How to Nominate
Please make a single nomination by leaving a comment below and include why you like the page (only your first nomination counts).
Be sure to include a link to the Facebook page you’re nominating.
Should you open your personal profile with a Facebook Subscribe button? Would a Facebook Group work well for your business?
The simple truth is that Facebook Pages are not being seen as often in the news feed.
Facebook reported that on average, brands reach about 16% of their fans in a typical week through posts. This news has many people wondering if Pages are still a worthwhile endeavor.
Find out how to choose the best marketing strategy that fits your business by answering these simple questions.
#1: Have multiple employees?
If so, I still recommend having a Facebook Page despite the visibility issues. Let’s face it; every marketing channel has visibility issues. You will never reach 100% of your customers all of the time. Facebook Pages have advantages for your business that Groups and the Subscribe button don’t.
Business timelines are blooming all over Facebook.
You may have read our recent post about all of the changes.
Take a look at these examples of how businesses are creatively using Timeline.
#1: Adding Interesting Milestones
Interesting Milestones may work better if your company has some history. Coca-Cola, founded in 1886, has the benefit of a long and interesting history, so they can show their products from 1916 and how they have since evolved.
This article provides five actionable tips you can employ now.
The Visual Opportunity
When Facebook moved the navigation into the left column and added the Photostrip, I wrote how you could optimize your Facebook page for visual branding.
And when Timeline was rolled out for personal profiles, I also wrote how you can customize your cover photo and profile picture.
With each new overhaul of Facebook pages, there have been increased opportunities for brands to use imagery to better promote their offerings and create visual interest, and Timeline for pages is no different.
In fact, Facebook has made many new changes that will impact anyone with a Facebook page.
These changes emerged from Facebook’s fMC 2012 Conference.
The overall message was that Facebook is looking at pages as a “mission control” point (which is where the MC comes from in the conference title).