Are you interested in getting more bang for your buck when it comes to advertising?
This article will show you five ways to enhance your Facebook Ads.
What Changed Within Facebook Ads?
If you’ve been running Facebook Ads over the past year, you may be confused by some of the new options and the new layout of the Ads area. You may have felt like you had a good handle on everything if you read our previous post about Facebook Ads.
But of course, this is Facebook, and the only constant with Facebook is change. Let’s dive into some of the new changes with the Facebook Ads platform so that you can fully maximize your next Facebook Ad campaign.
The first step is to choose what you want to advertise. You can choose an external URL or a Facebook Page, App or Event. This step has not changed much from the previous iterations of the Facebook Ads interface.
Do you want to improve the results of your social media marketing?
Measuring your social media performance is key to getting great results.
You need the right tools to measure those results.
In this article, we’ll go through 3 analytic tools to help improve your results on social media.
#1: Mention – Monitor Your Brand Anywhere on the Web
Mention is an excellent social media and web monitoring tool. You set up alerts based on keywords, and content related to those keywords is displayed through the Mention application or sent to you via email or social media.
When you monitor and track keywords, you can find potential business, build relationships with new people and respond quickly to situations that could damage your brand.
There are many monitoring tools available, but many either are very expensive or have limitations.
For example, you may use Google Alerts to track keywords mentioned on the web. However, I’ve found these alerts are not nearly as comprehensive as Mention. Google Alerts also does not provide the functionality that’s essential to manage and proactively respond to these alerts. Mention provides this functionality.
Are you wondering if promotions will help?
79% of Facebook fans are more likely to purchase from a brand they have liked, so pursuing more fans and deeper engagement with existing fans is a huge priority!
While there are many core methods for increasing engagement such as creating highly shareable content, posting images and videos and posting succinctly at key times—a powerful method is to run promotions.
Promotions have the ability to draw visitors to a Facebook Page, and when used correctly, can be a very valuable tool to accomplish your business’s engagement objectives.
Selecting the Right Type of Promotion for Your Page
A key question when thinking about running a promotion on a Facebook Page is, “Which type of promotion will work best for my goals?”
The answer: It varies. Certain promotion types lend themselves to different objectives. In addition, certain promotions may work better for certain industries.
Below you’ll find an outline of 4 types of Facebook Page promotions and keys for selecting the right type to run on your Facebook Page.
All of the types of promotions mentioned below must use third-party apps displayed on a Facebook Page tab. This is necessary to comply with Facebook’s promotion policy.
Do you need some fresh ways to infuse fun into the Facebook experience?
This article will examine nine Facebook pages that bring excitement to their Facebook pages.
My hope is you’ll find inspiration for your own page.
NOTE: Many of these Facebook apps are developed by a third party and have a standard look and functionality. Other Facebook apps can be used to create a custom tab, but can have some limitations on how the tab looks.
#1: Seasons 52: “Mini Indulgence” Quiz
Seasons 52 is a restaurant chain with signature desserts called the “Mini Indulgence.” The restaurant has developed an interactive quiz that asks you questions to determine “which Mini Indulgence dessert is you?”
The reason this works is because it asks personal questions about things you like to do and “matches” those things with the type of dessert. Yes it’s kind of silly, but people love quizzes about themselves.
The answer may surprise you.
Facebook, by its nature, is a more compelling consumer communications channel than it is for business-to-business.
Let’s not forget that behind every business are consumers. With 900 million active users, you can bet that your target customer is on Facebook.
Data indicates that B2B marketers are still using Facebook at a lower rate than B2C marketers. No matter what type of business you run, think about Facebook as a complement to, and extension of, your existing communications channels. After all, the more channels you use to reach your audience, the better!
Likes Still Matter, but They Are the Beginning, Not the End
Many marketers have been obsessed with Likes to the exclusion of other important considerations. Looking at the number of Likes on your Facebook Page without analyzing other engagement and conversion metrics is not going to win you more business.
Social relationship management is about managing these relationships. And you need the right tools to help.
In this article, I’ll show you 3 new social media tools to help manage your online relationships and grow your presence on social media platforms.
#1: Engagio—Manage All of Your Online Conversations in One Place
Engagio is an inbox for conversations on the web. It tracks your conversations, your friends’ conversations and you can even track any conversations you’re interested in through the search feature!
Do you have a Facebook Page and a Facebook personal profile?
Are you trying to figure out how to work your business life into your personal life on Facebook?
Well, have no fear. I’m going to lay it all out for you and dive into some of the reasons the two sides of your Facebook life should be linked together.
You may also want to review your Facebook privacy settings to help you understand what’s visible on your personal profile.
Here are 9 tips for understanding how your Page and your profile work together.
#1: Understand That Your Page and Your Profile Are Very Separate
Even though you log into your profile to get to your Page and they look like they are linked together, no one else knows which Pages are attached to your profile.
When you log in using the email address you use for your personal profile, you can then switch to use Facebook as your Page. Think of it as having to get to your Business Page via your personal profile.
Now is a good time to examine your Facebook activities, cutting out what isn’t working and expanding what works.
Here are ten tips to help grow your Facebook community.
#1: Connect With Other Page Managers
This is a powerful tactic to a make a live connection with other Page admins who have a similar demographic to yours and cross-promote each other.
So if you are an ice cream store with a Facebook Page, make a live connection with the pizza parlor in your neighborhood that draws the same clientele (you may already know the owner of the pizza parlor). Then talk to him or her about doing a little Facebook cross-promotion and share each others posts with your audiences every once in a while.
Joint ventures also help forge these meaningful connections. Host a webinar with another company that has a similar audience. This can be a great way to become visible to their audience.
Getting your posts seen by your fans should be a top priority.
But in order for your fans to see what you post on Facebook, they must first interact with your posts if you have any hope of getting a bottom-line return on investment from Facebook.
Why EdgeRank Matters on Facebook
Facebook has a news feed algorithm (often referred to as EdgeRank) that hides a significant portion of your updates from your fans, even when you’re getting good interaction. Most pages aren’t reaching a very high percentage of fans.
PageLever’s seminal research on this topic revealed that the average page only reaches 7% of its fans daily.
When some marketers see this, their knee-jerk reaction is to use ads to acquire more new fans. But if you already have a decent fan base, it makes more sense to first focus on reaching your fans before you shift your focus to growing your audience.
In this article I’m going to share with you the tips learned by examining a recent social media success story.
BrandGlue‘s client Jackson Kayak was only reaching 20.1% of their fans in January 2012, but they were able to increase that to 39.8% within 3 months. They accomplished this by using the same tips shared in this article.