How to Compare Your Facebook Page With the Competition

social media toolsAre you wondering how your Facebook Page compares to competitors?

What can you do to improve your performance?

Insights into how your competitors are using Facebook can help you better understand your audience on Facebook and how they use Facebook.

In this article, I’ll review 5 different tools that can be used to help you compare your Facebook Page against competitors and identify tactics to help you improve your Facebook marketing.

#1: Compare Your Statistics With AgoraPulse Barometer

AgoraPulse provides a free tool called the AgoraPulse Barometer, which performs an analysis of your Facebook Page and compares it against other companies’ Pages (that also used this tool) that have a similar number of fans.

The Barometer calculates the average percentage for several criteria based on your last 50 posts. The resulting report shows the score for your Page in black compared with the average score in red for other Pages that ran this assessment.

agorapulse average percentages

The table gives an assessment of your Page compared to other Pages with a similar fan count.

Information provided in the chart above includes:

Fans Reached. This is the average number of fans who receive your content. Facebook generally shares your content with a small percentage of fans unless you have a very engaged community. The key to increasing this figure is having a community that comments, likes or shares your posts.

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How Your Business Can Use the New Facebook Cover Photos

social media how toAre you familiar with the new Facebook cover photo rules?  You are now able to put calls to action and your website or address information in your Facebook cover photo, but there are still text restrictions.

Would you like some inspiration for what your business can do with a cover photo?

Many people have not updated their cover photos to be in compliance.

In this article I’ll tell you what’s changed and show you 9 examples and how you can leverage the new rules to boost your business.

Facebook’s New Rules

As of March 6, Facebook’s rules state that cover photos may not include more than 20% text. But the previous restrictions that were in place were removed (i.e., no calls to action, no websites and no address information).

The maximum 20% text rule also applies to any photo in a Facebook ad as well, so keep that in mind with your next ad campaign.

There was some initial confusion about how the 20% text area was measured, so Facebook came out with a post that clarified how this area was calculated and what was acceptable.

cover compliance

Check your Facebook cover photo with the Cover Compliance Tool.

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9 Ways to Become a Better Facebook Community Manager

social media how toWould you like to have a thriving Facebook community?

Are you looking for tips to improve your community?

In this article I’ll share 9 tips to improve your Facebook community.

#1: Know Your Voice

Branding is important on social media. Your company should have a “voice” that matches your brand and your company philosophy.

Are you more serious or do you add a little bit of snark in your posts? Do you stick mostly to business or can you be off the wall? Do you like to stir things up or do you remain neutral?

If you are a one-person operation, these decisions may be easy. But if you have multiple employees and possibly multiple people posting to the Facebook Page, you want to have the “voice of the company” communicated clearly to the people who will be managing your Facebook Page.

The voice of the company is important in how comments and community feedback are handled, as well as the day-to-day posting. Consistency in your voice will help your community know what to expect.

know your voice

ModCloth has an offbeat, humorous voice that engages their audience.

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How to Set Up a Facebook Page for Business

social media how toHave you decided that it’s time to create a Facebook Page for your business?

Wondering exactly how to get your Page started the right way?

Facebook continues to change and evolve, making it a moving target for people trying to find the correct steps to set up a Page. But never fear—we have all the critical pieces that you need to put in place to start your Facebook Page today.

To set up your Facebook Page, just follow these steps:

#1: Log into Facebook

If you do not have a personal profile set up on Facebook, do that first at www.facebook.com. Even if you don’t want a personal profile, we highly recommend that you create one rather than creating a “business-only” Facebook Page because of the limitations you will encounter (see point #8 for the Business-only Page limitations).

sign up

Either login to your personal account, or create a new personal account from Facebook.com.

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6 Facebook Metrics Marketers Should Be Measuring

social media how toDo you track your Facebook marketing?

Do you feel lost when you’re looking at your Facebook Page statistics?

Well, you’re not alone. Facebook metrics can be overwhelming and most Facebook Insights terminology is still hazy for many of us.

As a marketer, you know that what can be measured can be managed (and improved). So even if it seems complex, you need to measure your Facebook Page’s performance.

What statistics should you measure on your Facebook Page?

First you’ll want to focus on your Facebook post metrics. These are the only relevant indicators of the performance of your content. The other Facebook data can be misleading or gamed. But it’s very hard to trick individual post metrics.

Here are the six key metrics you need to track to understand your Facebook Page performance, why you need them and where to find them.

#1: Fan Reach

Fan reach simply corresponds to the number of fans of your Page who have seen any given post. This is “organic” reach, which means that it only records the views that occurred directly, and not through an action of a friend of a fan (such as a like, share or comment). The views that result from a friend’s actions are recorded in “viral” views.

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5 Tips to Enhance Your Facebook Graph Search Ranking

social media how toDo you want to know how to help your Facebook Page appear higher in Facebook search and beyond?

With the new Facebook Graph Search, this is a good time to revisit your page.

Here are five steps to make your Facebook Page more searchable and visible.

The first three steps outlined below are for entry-level Facebook Page admins. If you’re certain that you’re already implementing the most basic best practices, skip ahead to step four.

#1: Choose the Right Name

This sounds really obvious, but many businesses can’t help but cram lots of keywords in their name in the hopes of boosting searchability. This can backfire.

If you were, say, “Bubba Gump Shrimp Co.: Baked Shrimp, Shrimp Creole, Shrimp Scampi, Fried Shrimp and More Shrimp,” your name would look like spam. Just “Bubba Gump Shrimp Co.” says all anyone needs to know.

bugga gump

For their main Facebook Page, Bubba Gump uses their name and the word Inc., to clarify that you've reached the official Bubba Gump Restaurants Page.

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How to Optimize Your Facebook Page for Facebook Graph Search

social media how toDo you want to be more visible in Facebook Graph Search?

As Facebook Graph Search rolls out to more users, marketers are exploring different ways to use it.

This article will help you increase your exposure in Facebook Graph Search.

Getting Started

You want to prepare your Page so that it comes up more often in these searches.

Currently, Facebook Graph Search’s initial search categories are a bit limited.

graph search categories

Facebook gives you some initial search categories or you can search by keywords.

You can drill farther down within these categories and you can also search on more general keywords.

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8 Ways to Discover Valuable Social Media Content

social media how toDo you struggle to find good content to post on LinkedIn, Twitter or your Facebook page?

Would you like to find reliable sources of content your fans and followers love?

This article contains eight tips to help you quickly find great content.

Why Share Other People’s Content?

It’s all about becoming a valuable resource.  When you can dig up great articles your audience is interested in–regardless of the source–you’ll become more respected and your content will be widely shared.

And when you have some of your own content to share, people will be more likely to help spread the word.

Here’s where to find valuable content:

#1: Watch Large News Sites

Depending on your industry, you may find topical and interesting articles on large news sites such as USA Today, The New York Times and The Wall Street Journal. If you have a news site or magazine for your niche that provides industry news, make sure you have that bookmarked as part of your content.

The Huffington Post has a lot of different categories to draw your content from.

huffington post

Dive into the different categories and subcategories available on the Huffington Post to watch for content.

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5 Facebook Ad Tips to Maximize Your Facebook Campaigns

social media how toHave you tried the new Facebook Ads interface?

Are you interested in getting more bang for your buck when it comes to advertising?

This article will show you five ways to enhance your Facebook Ads.

What Changed Within Facebook Ads?

If you’ve been running Facebook Ads over the past year, you may be confused by some of the new options and the new layout of the Ads area. You may have felt like you had a good handle on everything if you read our previous post about Facebook Ads.

But of course, this is Facebook, and the only constant with Facebook is change. Let’s dive into some of the new changes with the Facebook Ads platform so that you can fully maximize your next Facebook Ad campaign.

The first step is to choose what you want to advertise. You can choose an external URL or a Facebook Page, App or Event. This step has not changed much from the previous iterations of the Facebook Ads interface.

choose what to advertise

First decide what to advertise.

You’ll notice your first difference if you choose to advertise your Facebook Page, Event or App.

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