How to Use the New Facebook Insights


social media how toDo you rely on Facebook Insights to track the performance of your Facebook page?

Are you wondering how the new Insights can help you refine your Facebook activities?

In this article, I’ll give you a tour of the new Facebook Insights and the data you’ll find there, so you’re better equipped to support your marketing goals with Facebook.

What’s New With Facebook Insights?

Facebook Insights has long been valued by successful marketers as a source of data that can help drive strategic marketing decisions. Until recently, the bulk of that valuable data was accessible only through the export of clumsy, difficult-to-navigate spreadsheet files that often buried key metrics.

Thankfully, Facebook has refreshed the web version of Insights to bring you clear data sets that are presented in easier-to-navigate graphs that are highly dynamic and customizable. New features include:

  • Benchmarking
  • Easy start and end date slider
  • When your fans are online feature
  • Best post types feature
  • Comparisons vs. general Facebook audience
  • Advanced filtering
  • Addition of Post Clicks stat

Keep reading to discover more…

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How to Improve Your Marketing With Facebook Apps


social media how toWant to grow your email list or drive more people to your business?

Are you looking for ways to connect Facebook to your business goals?

In this article, I’ll show you common goals of four different industries and how Facebook apps are helping meet those goals.

Why Facebook Apps?

What kinds of apps (also known as tabs) do you have on your Facebook page?

Are you using the right features on those tabs to support your business goals and Facebook strategy?

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Facebook Contests: How to Get Your Fans Excited


Have you ever run a Facebook contest?

Are you wondering if you should use them for your business?

To learn about Facebook contests, I interview Andrea Vahl for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies. She regularly writes about Facebook for Social Media Examiner (in fact she was our community manager for 2 years), and has an alter-ego known online as Grandma Mary.

Andrea shares how a Facebook contest can work for your page and your business.

You’ll learn about the different contests available and what contest apps to use.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Use Facebook Apps to Promote Your Business


social media toolsIs your Facebook Page working for your business?

Have you considered using Facebook apps, but don’t know where to start?

In this article I‘ll highlight some of the most popular uses of apps, as well as a few individual apps, so you can find the right fit for your Facebook Page.

What You Need to Know about Facebook Apps

Apps let you do all sorts of things on your Facebook Page without writing your own code.

You can import your blog, run contests and promotions, collect email sign-ups, sell product through ecommerce and provide customer support.

social media examiner page apps

Social Media Examiner utilizes a variety of apps on its Page.

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17 Ways Marketers Can Leverage Facebook Graph Search


social media how toAre you using Facebook Graph Search as a marketing power tool?

If you knew more about your Facebook fans, how would that improve your marketing efforts?

Marketers can now use Facebook Graph Search to perform focused searches that will return better, more accurate search results that can be of real use to your business.

What Can I Do With Facebook Graph Search?

With Graph Search, you can do much more than meets the eye.

Facebook Page owners can use Graph Search to:

  • Identify their own fans
  • Learn about favorite interests and hobbies of fans
  • Identify employees of a business who have liked a business’s Facebook Page
  • Identify interests of competitors’ fans
  • Identify potential business partnerships
  • Improve the quality of Facebook contests
facebook search query

Examples of Facebook search queries.

To help you dig deeper into what Facebook Graph Search can do for you, here are 17 ways you can use Facebook Graph Search queries to improve your Facebook marketing.

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How to Convince Your Skeptical Boss That Facebook Marketing Works


social media how toIs your business on Facebook?

Do you need to convince your boss—or a client—that Facebook is a worthy marketing investment?

In this article I’ll show you 7 things you can do to convince decision-makers of the value Facebook.

#1: Assess Your Goals

Before you can convince anyone that they need to be on Facebook, you’ll need to understand what they want to accomplish.

Remember that not every business needs to be on Facebook.

If you are in a B2B that sells concrete to two or three huge companies, LinkedIn might be a better fit.

goal

Not all businesses need to be on Facebook. Assess your business goals first. Image source: iStockPhoto.

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11 Checks to Ensure Your Facebook Page is Up-to-Date


social media how to

How long has it been since you’ve reviewed your Facebook Page?

Are you taking advantage of the latest Facebook features?

It’s critical that Facebook Page managers take time to regularly audit their Page and ensure that they are not missing out on new features.

This Facebook Page audit guide outlines 11 key items to review to help maximize your Page’s potential.

Facebook Change Audit

Facebook changes often—audit your Page to keep up!

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How to Compare Your Facebook Page With the Competition


social media toolsAre you wondering how your Facebook Page compares to competitors?

What can you do to improve your performance?

Insights into how your competitors are using Facebook can help you better understand your audience on Facebook and how they use Facebook.

In this article, I’ll review 5 different tools that can be used to help you compare your Facebook Page against competitors and identify tactics to help you improve your Facebook marketing.

#1: Compare Your Statistics With AgoraPulse Barometer

AgoraPulse provides a free tool called the AgoraPulse Barometer, which performs an analysis of your Facebook Page and compares it against other companies’ Pages (that also used this tool) that have a similar number of fans.

The Barometer calculates the average percentage for several criteria based on your last 50 posts. The resulting report shows the score for your Page in black compared with the average score in red for other Pages that ran this assessment.

agorapulse average percentages

The table gives an assessment of your Page compared to other Pages with a similar fan count.

Information provided in the chart above includes:

Fans Reached. This is the average number of fans who receive your content. Facebook generally shares your content with a small percentage of fans unless you have a very engaged community. The key to increasing this figure is having a community that comments, likes or shares your posts.

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How Your Business Can Use the New Facebook Cover Photos


social media how toAre you familiar with the new Facebook cover photo rules?  You are now able to put calls to action and your website or address information in your Facebook cover photo, but there are still text restrictions.

Would you like some inspiration for what your business can do with a cover photo?

Many people have not updated their cover photos to be in compliance.

In this article I’ll tell you what’s changed and show you 9 examples and how you can leverage the new rules to boost your business.

Facebook’s New Rules

As of March 6, Facebook’s rules state that cover photos may not include more than 20% text. But the previous restrictions that were in place were removed (i.e., no calls to action, no websites and no address information).

The maximum 20% text rule also applies to any photo in a Facebook ad as well, so keep that in mind with your next ad campaign.

There was some initial confusion about how the 20% text area was measured, so Facebook came out with a post that clarified how this area was calculated and what was acceptable.

cover compliance

Check your Facebook cover photo with the Cover Compliance Tool.

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