Why Most Businesses Get Facebook Wrong
In this video I interview Jay Baer, co-author of the new book The Now Revolution and founder of the popular social media blog Convince and Convert. Jay shares why it’s important for companies to embrace social media now.
He also talks a lot about why Facebook can have a big impact on business, and explains why most companies approach Facebook the wrong way and what they need to do instead.
Be sure to check out the takeaways below after you watch the video.
8 New Facebook Page Changes: What You Need to Know
Are you wondering what to do about the new Facebook page changes? This article will explore the important changes and what it means for your business.
On Thursday, February 10, Facebook finally pulled the trigger and announced the updated layout of Facebook pages. They made the change to bring them more in line with the recently redesigned personal profiles and to provide a more consistent user experience.
As with any major change to the Facebook user experience, the new design and features were accompanied by complaints, but overall, were well received.
Let’s take a closer look at these changes and what they mean for your business.
8 Social Media News Stories You May Have Missed
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
New Speak-to-Tweet Service: Twitter, Google and SayNow teamed up to deliver a new Speak2Tweet service in response to the events in Egypt. Does your business monitor current events unfolding for social media business opportunities?
Users call special numbers to record their message. This generates a tweet with a link to the SayNow.com website (recently acquired by Google), which hosts the recording of the original message.
What’s Hot This Week in Social Media News
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Introduces Sponsored Stories: Companies can now sponsor ads in the sidebar to republish check-ins and other updates made by the viewer’s friends. This shows viewers what their friends have to say about the brands sponsoring these ads. Watch the video below to see how it works:
How to Create Your Personal Social Media Brand
In this video I interview Mari Smith, author of Facebook Marketing: An Hour a Day. Mari talks about the Brand of You and how to monetize your personality on social media.
You’ll discover the steps needed to build your own brand equity with social media, along with some great tips for both the self-employed and people who work for large companies.
Be sure to check out the takeaways below after you watch the video.
How to Select a Facebook Community Manager
The key to a successful Facebook page is to make sure you have a plan. Specifically, it’s crucial that you have a strategy to build your fan base, experiment with promotional opportunities (including Facebook advertising) and customize your page to build brand awareness.
Although there’s a lot to consider when growing a successful Facebook page, the rewards of brand exposure, loyal fans and increased revenue are well worth your time and effort!
One way to streamline the time and resources that you put into your Facebook page is to assign a community manager. A community manager is an admin of your page who is responsible for managing the page and making sure it’s running smoothly. If you have multiple admins on your page, the community manager is ultimately responsible for managing them as well.
Top 75 Apps for Enhancing Your Facebook Page
Have you customized your Facebook page? There are thousands of apps that can help you engage with your fans. In this article I’ll focus on the top 75 Facebook apps.
These apps allow you to customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce and much more.
Why Facebook Apps?
Why add apps to your Facebook Business (Fan) page? By customizing your Fan page with apps, you can significantly enhance the user’s experience. And, the more you keep your fans engaged and coming back for more, the more likely you’ll increase your “viral visibility.”
How to Add a Like Button to Your Facebook Tabs
Have you ever wondered how certain Facebook pages add Like buttons to their custom tabs? Look no further.
Many have asked me how sites like Threadless are able to add multiple Like buttons and comments to their Fan page, allowing visitors to buy, Like and comment on any t-shirt on their Shop tab.
Well, it turns out it’s actually quite easy, using the fb:comments FBML tag.
Using fb:comments, you can add a Like button and comment boxes in multiple places on your Facebook tabs and, optionally, each can be accompanied by a user comments section. This provides more avenues for fans to interact with, and share, your content.
26 Tips for Enhancing Your Facebook Page
Are you looking for fresh ideas to enhance your Facebook efforts? Do you ever have days when you’re not sure what to post on your Facebook page?
This can be a real problem if you’ve made Facebook updates an integral part of your communications strategy.
These are the times when having a ready-and-waiting list of Facebook ideas will come in handy. In this post I’ll show you 26 practical ways to use good content for your Facebook pages, everything from A to Z.
Study Reveals Why Consumers Fan Facebook Pages
Have you ever wondered why people decide to become fans of Facebook pages? Understanding the reasons people become fans can help your business or brand develop better strategies.
In this article, I take a look at two studies.
The first reveals why consumers fan businesses on Facebook. The second one examines how marketers are keeping up with the ever-changing world of social media.
