Are you considering running Facebook ads?

Have you tried Facebook ads but have had little success?

To discover how to run successful Facebook ad campaigns, I interview Amy Porterfield.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. She’s also the former Facebook community manager for Social Media Examiner.

Amy will explore what you need to know to get started with Facebook ads, plus you’ll discover the benefits of running Facebook ad campaigns.

podcast 163 amy porterfield facebook ads

Listen as Amy Porterfield shares what marketers need to know about running Facebook ads.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Now Supports Portrait and Landscape Images: Instagram announces that “—in addition to square posts—you can now share photos and videos in both portrait and landscape orientation on Instagram.”

instagram portrait and landscape images

“Now, when choosing a photo or video, you can tap the format icon to adjust the orientation to portrait or landscape instead of square.”

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social media how toWant to make your Facebook marketing more mobile?

Curious about what you can and can’t do from your phone with Facebook apps?

Facebook has a variety of mobile apps, from pages, to groups, to ads, that keep you connected while marketing on the go.

In this article you’ll learn about the different capabilities of each of the mobile Facebook apps that are available today.

use facebook mobile apps for marketing

Discover how to use Facebook mobile apps for marketing.

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social media toolsWant an easy reference to Facebook’s many marketing features?

Are you using all that Facebook offers marketers?

In this article I’ll share helpful links to Facebook shortcuts to get the most out of your Facebook pages, ads and groups.

reference guide for facebook marketers

Discover a quick reference guide for Facebook marketers.

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social media how to

Do you have a Facebook page?

Are you using Facebook to its fullest?

There are many ways to use a Facebook page beyond simply posting updates.

In this article you’ll discover seven ways to use your Facebook page for business.

seven ways facebook pages help your business

Discover seven ways your Facebook Page can help your business.

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social media how toAre you interested in setting up a Facebook page for your business?

Not sure where to start?

Maybe you’ve thought about it but didn’t get past choosing a category or creating a cover photo. If you’re considering setting up a Facebook page, or have started the process but never finished, this article is for you.

In this article you’ll discover how to set up a Facebook page for your business and beyond.

set up a facebook page for business

Discover how to set up a Facebook Page for business.

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social media how toDo you want more visibility on Facebook?

Are you using all of Facebook’s features to market your business?

Facebook marketing works best when you use your profile, groups and pages in concert to reach a wider audience and connect with potential clients.

In this article you’ll discover how to use the features Facebook has to offer to promote your business.

use five facebook features to promote on facebook

Discover how to use five Facebook features to promote your business.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Topic Data: “Topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities, all in a way that keeps personal information private.”

Facebook Topic Data

“Marketers use the information from topic data to make better decisions about how they market on Facebook and other channels, and build product roadmaps.”

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social media how toDo you want a more streamlined way to organize account managers within Facebook?

Are you using Facebook Business Manager?

You’ll find Facebook’s newest tool useful.

In this article you’ll discover how to set up Facebook Business Manager so you can have more control over how your employees access Pages and ads.

Why Facebook Business Manager?

Until now, if your business had multiple managers handling different Pages or client ads, you had to grant them access to accounts being shared among multiple users. That’s hardly ideal—keeping accounts organized and limiting employees’ access to specific information have been concerns for a while.

set up facebook business manager

Find out how to set up Facebook Business Manager to manage multiple Pages and Ad accounts.

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