7 Ways Your Facebook Page Can Help Your Business

social media how to

Do you have a Facebook page?

Are you using Facebook to its fullest?

There are many ways to use a Facebook page beyond simply posting updates.

In this article you’ll discover seven ways to use your Facebook page for business.

seven ways facebook pages help your business

Discover seven ways your Facebook Page can help your business.



How to Set Up a Facebook Page for Business

social media how toAre you interested in setting up a Facebook page for your business?

Not sure where to start?

Maybe you’ve thought about it but didn’t get past choosing a category or creating a cover photo. If you’re considering setting up a Facebook page, or have started the process but never finished, this article is for you.

In this article you’ll discover how to set up a Facebook page for your business and beyond.

set up a facebook page for business

Discover how to set up a Facebook Page for business.



5 Facebook Features That Help Promote Your Business

social media how toDo you want more visibility on Facebook?

Are you using all of Facebook’s features to market your business?

Facebook marketing works best when you use your profile, groups and pages in concert to reach a wider audience and connect with potential clients.

In this article you’ll discover how to use the features Facebook has to offer to promote your business.

use five facebook features to promote on facebook

Discover how to use five Facebook features to promote your business.



Facebook Topic Data: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Topic Data: “Topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities, all in a way that keeps personal information private.”

Facebook Topic Data

“Marketers use the information from topic data to make better decisions about how they market on Facebook and other channels, and build product roadmaps.”



How to Set Up Facebook Business Manager

social media how toDo you want a more streamlined way to organize account managers within Facebook?

Are you using Facebook Business Manager?

You’ll find Facebook’s newest tool useful.

In this article you’ll discover how to set up Facebook Business Manager so you can have more control over how your employees access Pages and ads.

Why Facebook Business Manager?

Until now, if your business had multiple managers handling different Pages or client ads, you had to grant them access to accounts being shared among multiple users. That’s hardly ideal—keeping accounts organized and limiting employees’ access to specific information have been concerns for a while.

set up facebook business manager

Find out how to set up Facebook Business Manager to manage multiple Pages and Ad accounts.



How to Remove Fake Facebook Fans

social media how toDo you want to get rid of fake Facebook fans on your page?

Do you need to know how to find and remove them?

You may have attracted fake Facebook fans without even realizing it, and those fans may be damaging your position in the news feed.

In this article I’ll show you how to sniff out those fake Facebook fans and ban them from your page.

Why Fake Facebook Fans Are a Big Deal

In April 2014 Facebook announced an update to their news feed algorithm that challenged Facebook page admins to improve their marketing efforts.

fake facebook fans

Find out how you can remove fake Facebook fans from your Page.



Facebook Pages App Changes: What Marketers Need to Know

social media tools Do you want to manage your Facebook page no matter where you go?

Have you downloaded the newest Facebook Pages app?

The most recent update to the Facebook Pages app lets you quickly see important data about your Facebook page.

In this article you’ll discover how eight updates to the Facebook Pages app make managing your page on the go a lot easier.

Why Install the Facebook Pages App?

While you can use the traditional Facebook app to keep up with the pages you manage, it’s not nearly as efficient as the Facebook Pages app. The basic Facebook app is meant to let you keep tabs on friend and social updates—it doesn’t really offer a lot of options for managing your page.

facebook pages app icon logo

Facebook has updated its Pages app.



Got Fake Facebook Fans? How to Protect Your Facebook Page

social media how to Do you have fake fans on your Page?

Do you know how to tell?

In February, Facebook announced that it had 1.23 billion monthly active users and up to 11.2% of those users are fake.

In this article I’ll tell you how to spot fake Facebook fans and what to do about them.

Fake Fans Hurt Engagement

Facebook has been actively trying to get rid of spam and phony profiles since early 2012, but like weeds, they keep coming back.

When Facebook detects spammy comments on your Page or likes from fake Facebook accounts (whether purchased or not), they remove your Page updates from the news feed. You end up losing a significant part (if not all) of your reach and engagement.

In mid-2013 and early 2014, Facebook made big changes to their news feed algorithm in an attempt to filter out spammy and poor-quality content. Pages that provide the most relevant content and have high true engagement have the best chance of appearing prominently in the news feed.

facebook news feed article

Facebook has been fighting spammers and fake profiles for years.



10 Changes to the Facebook Page Layout: What Marketers Need to Know

social media how to Have you noticed some big changes in your Facebook Page layout?

Do you know where to find everything?

Earlier this year, Facebook announced a new design for Facebook Pages. It took a while to roll out, but most Page admins had it by June.

In this article you’ll discover 10 changes to your Facebook Page layout.

new facebook layout changes

Find out what you need to know about the latest changes to Facebook’s Pages layout.



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