Not sure where to start?
Maybe you’ve thought about it but didn’t get past choosing a category or creating a cover photo. If you’re considering setting up a Facebook page, or have started the process but never finished, this article is for you.
In this article you’ll discover how to set up a Facebook page for your business and beyond.30 Comments
Are you using all of Facebook’s features to market your business?
Facebook marketing works best when you use your profile, groups and pages in concert to reach a wider audience and connect with potential clients.
In this article you’ll discover how to use the features Facebook has to offer to promote your business.
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Introduces Topic Data: “Topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities, all in a way that keeps personal information private.”10 Comments
Are you using Facebook Business Manager?
You’ll find Facebook’s newest tool useful.
In this article you’ll discover how to set up Facebook Business Manager so you can have more control over how your employees access Pages and ads.
Why Facebook Business Manager?
Until now, if your business had multiple managers handling different Pages or client ads, you had to grant them access to accounts being shared among multiple users. That’s hardly ideal—keeping accounts organized and limiting employees’ access to specific information have been concerns for a while.106 Comments
Do you need to know how to find and remove them?
You may have attracted fake Facebook fans without even realizing it, and those fans may be damaging your position in the news feed.
In this article I’ll show you how to sniff out those fake Facebook fans and ban them from your page.
Why Fake Facebook Fans Are a Big Deal
In April 2014 Facebook announced an update to their news feed algorithm that challenged Facebook page admins to improve their marketing efforts.88 Comments
Have you downloaded the newest Facebook Pages app?
The most recent update to the Facebook Pages app lets you quickly see important data about your Facebook page.
In this article you’ll discover how eight updates to the Facebook Pages app make managing your page on the go a lot easier.
Why Install the Facebook Pages App?
While you can use the traditional Facebook app to keep up with the pages you manage, it’s not nearly as efficient as the Facebook Pages app. The basic Facebook app is meant to let you keep tabs on friend and social updates—it doesn’t really offer a lot of options for managing your page.4 Comments
Do you know how to tell?
In February, Facebook announced that it had 1.23 billion monthly active users and up to 11.2% of those users are fake.
In this article I’ll tell you how to spot fake Facebook fans and what to do about them.
Fake Fans Hurt Engagement
Facebook has been actively trying to get rid of spam and phony profiles since early 2012, but like weeds, they keep coming back.
When Facebook detects spammy comments on your Page or likes from fake Facebook accounts (whether purchased or not), they remove your Page updates from the news feed. You end up losing a significant part (if not all) of your reach and engagement.
In mid-2013 and early 2014, Facebook made big changes to their news feed algorithm in an attempt to filter out spammy and poor-quality content. Pages that provide the most relevant content and have high true engagement have the best chance of appearing prominently in the news feed.64 Comments