10 Changes to the Facebook Page Layout: What Marketers Need to Know

social media how to Have you noticed some big changes in your Facebook Page layout?

Do you know where to find everything?

Earlier this year, Facebook announced a new design for Facebook Pages. It took a while to roll out, but most Page admins had it by June.

In this article you’ll discover 10 changes to your Facebook Page layout.

new facebook layout changes

Find out what you need to know about the latest changes to Facebook’s Pages layout.

58 comments

 
 

How to Use the Facebook Pages to Watch to Track Competitors

social media how toDo you know what your competitors are doing on Facebook?

Have you used the Facebook Pages to Watch feature?

Comparing what other Pages are doing on Facebook can give you useful information on current trends.

In this article you’ll discover how to track what’s working for other pages and adapt your own Facebook tactics accordingly.

Why Pages to Watch

The Pages to Watch feature in Facebook Insights allows you to watch other Facebook pages so you can compare their activity, engagement and audience growth to your own.

Pages to Watch is particularly handy if you want to see what’s working for your competitors or similar niche pages. You can see exactly what content they’re posting, how often they’re posting and when they’re posting—and the resulting engagement. Armed with that information, you can tailor your own updates accordingly.

You can watch any brand page on Facebook you want—you don’t even have to like the page. If you have 100 to 10,000 fans, you can create a list of up to 100 pages to watch.

Most page admins won’t need to watch that many pages, but it’s nice to have one place to keep track of your top competitors or brands that inspire you.

How to Set Up Pages to Watch

To find the Pages to Watch feature, go Insights and click on Overview. Scroll down the page to the Add Pages section (it’s just below the Your 5 Most Recent Posts box).

facebook pages to watch table

Facebook Pages to Watch monitors other pages’ content.

22 comments

 
 

How to Split Test Facebook Posts and Facebook Ads

social media how toDo you use split testing?

Did you know you can split test both your Facebook Page posts and your Facebook ads?

Split testing (also known as A/B testing) is the best way to make sure every status update gets maximum engagement and every ad is optimized for conversions.

In this article I’ll share how to split test Facebook posts and ads.

Why Split Test Facebook Posts and Ads?

Split testing compares two similar but different versions of something (e.g., a Facebook post or ad, landing page design, etc.). When each version is published, you track its performance and determine which one provides the best results related to your goals. You keep the one that’s working.

ab testing facebook

Find out what you need to know about AB Testing on Facebook.

24 comments

 
 

How ‘Pages to Watch’ from Facebook Can be a Source of Competitive Insight

social media how to

Are you keeping up with the competition on Facebook?

Are you interested in knowing what is and isn’t working for your competitors?

All Facebook marketers are trying to see what content gets the best results.

In this article you’ll see how Facebook Insights’ ‘Pages to Watch’ can help you deliver content that engages your audience.

Why Is the ‘Pages to Watch’ Feature Important?

Facebook started rolling out Pages to Watch about a year ago, but the feature became a meaningful tool for tracking competitors with its second iteration–when it started appearing in page administrators’ Insights dashboards.

The first version only allowed you to see changes in competitors’ number of likes, which is hardly enough intel to sink one’s teeth into. There were other issues too.

Some marketers started receiving alerts from Facebook that a competing page had begun tracking their activity via the Pages to Watch module. That hardly helped build confidence in Facebook as a means of stealth monitoring.

facebook pages to watch section of insights

You can add pages to watch without those pages knowing a thing about it.

11 comments

 
 

5 Ways to Establish Your Voice on Facebook

social media how to Do you have a recognizable online tone?

Do you make the most of it in your Facebook updates?

A consistent tone makes fans feel comfortable so they’re more likely to interact with you.

In this article you’ll discover how to establish your voice and use it to get more engagement on Facebook.

Match Your Voice to Your Fans’ Expectations

Competition for attention is fierce on Facebook. If you want people to keep you top of mind, you have to give them increased value. That higher value gives fans a reason to come to your page and interact with your updates.

Ah, but how do you do that? To provide the right kind of value, you need to know why your audience is on Facebook in the first place. How do they use it? What do they look for? What do they interact with? What do they want?

Facebook users primarily seek out connectivity, community validation and media saturation/entertainment. Being marketed to isn’t high on their list (if it’s on their list at all).

pew facebook research stats

Pew Research found that most users don’t want to be marketed to.

13 comments

 
 

6 Tips to Improve Your Facebook Page

social media how toDo you want a highly effective Facebook page?

Do you know which elements make up a good Facebook page?

While there are an unlimited number of strategic factors that can contribute to the success of a Facebook page, many share common elements.

In this article you’ll discover the six elements of successful Facebook pages and how you can improve your Facebook page.

#1: Add a Clear Cover Photo

When Facebook users land on your page, you want them to figure out who you are and what you do in about 3 seconds. That’s why a good cover photo is important.

Here’s a good example from Coca-Cola.

coca-cola facebook cover image

There’s no misunderstanding what brand this cover image represents.

35 comments

 
 

Essential Facebook Marketing Resources: A Complete Guide

social media how toDo you want to learn how to market yourself and your business on Facebook?

Are you looking for a resource to guide your Facebook marketing efforts?

Whether you’re marketing on Facebook as an individual or as a brand, these expert articles will help you design your presence, create contests, execute ad campaigns and measure your results.

Each of these articles will help you understand and master a specific part of marketing on the Facebook platform.

Get Buy-In to Market on Facebook

How to Convince Your Skeptical Boss That Facebook Marketing Works: Here’s how you can show the value of Facebook to your client or boss, and how they can get the most out of it.

jim belosic facebook article excerpt

Find out how to get the go-ahead for your Facebook plans.

11 comments

 
 

Guide to Facebook Reach: What Marketers Need to Know

social media how toHave you seen a drop in your Facebook performance?

Do you want more fans to see your Facebook updates?

If so, you need to understand Facebook reach.

In this article, you’ll find out what Facebook reach is, why some pages have more visibility than others and how to improve your own Facebook page reach.

What Is Facebook Reach?

Facebook is always rolling out new features in an effort to give users a more seamless and useful experience. Unfortunately, that doesn’t always work in your favor when it comes to reaching as many people as possible with your page content.

Facebook reach is the number of unique people who saw your content. It affects every other metric you can track: engagement, likes, comments, clicks and negative feedback. And that’s not all. There are different kinds of reach: post, page, organic, viral and paid. Everything on Facebook boils down to reach.

combined reach reach

Total Reach on Facebook.

56 comments

 
 

6 Facebook Marketing Tips for Managing Your Facebook Page

social media how toWondering what works and what doesn’t for your Facebook page?

Or are you overwhelmed with all of the Facebook tactics you read about?

No matter how long you’ve had a Facebook page, it’s good to review some of the basics for creating a page for your business.

This article includes six simple tips that will make you a more effective admin and make your page more professional starting today.

#1: Check Your Wall-posting Preferences

Does your page get a lot of, ahem, critical commentary on its timeline? Or maybe just more than you have time to deal with easily? If so, it might be time to set your page’s Posting Ability tab so that only your page admins can post.

Here’s how: Choose Edit Page from your Admin panel. Then choose Edit Settings.

edit-facebook-settings

You can add/remove admins directly from the Admin panel.

47 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Check out our sister publication: My Kids' Adventures