4 Ways to Increase Your Facebook Page Visibility
Have you noticed less interaction on your Facebook page in the last few months?
Getting your updates to appear in the coveted news feed is more challenging than ever.
I don’t have answers as to how the elusive Facebook algorithm works.
What I do have are some suggestions on how to ensure that your page posts are being seen by your fans to give your page the maximum visibility.
#1: Train Your Audience to Watch for Your Content
You want to make sure you are delivering good content so that your audience won’t want to miss a thing. The best way to do this is to work toward building super fans. Use these Facebook marketing strategies. 
4 Ways the New Facebook Insights Can Grow Your Fans
Facebook recently rolled out some new metrics that give better insight into what your community wants from your page, enabling you to grow your fans and interactions.
You know it’s important to measure your social media marketing performance, and the new Facebook Insights will make this easier for you.
Locating Facebook Insights
First things first—where do you find these metrics? They are accessed on the left sidebar underneath your profile picture by clicking on the Insights link.
5 Ways to Keep Your Facebook Page Secure
Is your Facebook page secure? With such a critical marketing tool, are you keeping your virtual house locked and safe?
With so much focus on managing the wall and running promotions, Facebook page security is often overlooked.
The good news is that Facebook’s security is actually quite effective. SSL encryption greatly reduces the chance of a page being hacked by a malicious script to take over the page or bypass its content.
However, while Facebook’s security from external threats is great, there are still threats that every page admin needs to be aware of.
So here are five ways to keep your page safe and secure.
#1: Moderate your page’s admins
Many companies collect page admins over time because they fail to remove old ones. Add up the social media managers, graphic artists, web designers and even interns, and pages can have dozens of admins.
3 Ways to Boost Interaction With Your Facebook Fans
Are you looking for fresh ideas to engage your Facebook fans?
Do you have a pretty nice fan base, but you’re struggling to come up with ideas to engage them on a daily basis?
One proven approach is to help your fans.
Here are 3 techniques used by some of the most successful Facebook pages. Try them on your page to see how your fans respond!
#1: Become a resource
Despite the level of connection you think you have with your fans on Facebook, many still express pleasant surprise when you respond to them personally on the social network.
Five Facebook Changes and What You Need to Know
Are you wondering what to make of all the new Facebook changes?
This article takes a detailed look at how the News Ticker, Smart Lists, News Feed, Subscribe feature and Timeline will impact marketers and business owners.
It’s been quite a rollercoaster recently with all the new Facebook changes. Some changes have already happened (i.e., News Feed and the new Smart Lists) and other changes will be coming as a result of the Facebook F8 conference.
Let’s dive into these changes in detail and talk about the changes to come in the next few weeks with the new Facebook Timeline.
9 Facebook Marketing Strategies to Build Super Fans
Are you looking to attract high-quality and loyal fans to your Facebook page? Without quality fans, your Facebook marketing efforts can fizzle out quickly.
Keep reading to discover nine ways you can build loyal fans who’ll love your business.
In a recently published infographic, Moontoast illustrates a Facebook fan’s journey from a “Potential Fan” all the way to a “Super Fan.” The image below shows a fan’s progression.
5 Ways to Optimize Your Facebook Page
Are you maximizing the marketing power of your Facebook page? Want to know how?
Keep reading…
There are several lesser-realized features on and around your Facebook page that can be optimized to best reflect your brand.
Let’s break down your page visually into 5 major parts to understand best how to optimize your Facebook page:
9 Facebook Marketing Success Stories You Should Model
Are you curious what other companies are doing to achieve success with Facebook marketing? You’ve come to the right place.
This article highlights nine companies (big and small) that have transformed their Facebook presence by implementing innovative Facebook marketing practices.
You’re guaranteed to find inspiration for your Facebook marketing efforts here.
These tactics will work for just about any business—large or small, B2B or B2C. So let’s dig in!
#1: Cheese & Burger Society
The Cheese & Burger Society is sponsored by the Wisconsin Milk Marketing Board. This page is an innovative way to promote Wisconsin cheese by talking about something many people love—burgers and grilling.
Top 10 Small Business Facebook Pages: 2011 Winners!
Small businesses can stand out in a big way with Facebook. If you’re looking for some creative examples of Facebook pages from the small guys, look no further!
More than 1400 nominations came in from our contest.
Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things).
None of these businesses have huge budgets, yet they have all achieved amazing success. The following are the winners of Social Media Examiner’s Top 10 Small Business Facebook Pages for 2011:
Finalists: Top 10 Small Business Facebook Pages 2011
We received over 1400 nominations for our Top 10 Small Business Facebook Page contest.
The list of 20 finalists is pretty impressive! Take a look for yourself below.
The Judges: Our judges include Mari Smith (co-author, Facebook Marketing: An Hour a Day), Dave Kerpen (author, Likeable Social Media) and Michael Stelzner (author, Launch).
The Finalists (in alphabetical order)
