Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Twitter Updates Direct Message: Twitter has changed “how direct messaging works so that it’s even easier for you to communicate one-to-one or with a chosen group of people, anywhere in the world.”
Are you curious how to respond to the recent changes to the Facebook news feed?
To learn how to navigate these important changes to Facebook’s news feed, I interview Mari Smith, the “Queen of Facebook.”
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode, I interview Mari Smith, who is the world’s leading Facebook marketing authority. She’s authored the books, The New Relationship Marketing and Facebook Marketing: An Hour a Day. This is her fourth appearance on the show!
Mari explores what you need to know about marketing with Facebook, and in particular the news feed.
You’ll discover the importance of native links, why micro-video should be key to your Facebook posting strategy and how Atlas will change the way you do online advertising. Share your feedback, read the show notes and get the links mentioned in this episode below!
Do you need to know how to find and remove them?
You may have attracted fake Facebook fans without even realizing it, and those fans may be damaging your position in the news feed.
In this article I’ll show you how to sniff out those fake Facebook fans and ban them from your page.
Why Fake Facebook Fans Are a Big Deal
In April 2014 Facebook announced an update to their news feed algorithm that challenged Facebook page admins to improve their marketing efforts.
Are you wondering how to get more people to pay attention?
Sharing updates that speak to your fans’ interests and that entertains can provide great opportunities for interaction.
In this article, I’ll show you eight ways to get great traction with practical Facebook updates.
Rethinking Facebook Posts
Facebook has woven itself into the very fabric of our global community.
It provides a unique and powerful opportunity for your business to intersect with your ideal audience without that audience needing to search for you or already be thinking about you.
The downside is that you’re competing with a lot of other noise in the news feed. The key, then, is to find a way to attract your fans’ attention so your updates aren’t missed or ignored.
Are you frustrated with Facebook’s frequent changes to the news feed algorithm?
Do you feel like you’re being forced to buy ads to reach your audience?
While Facebook change is the rule rather than the exception, this article gives you 18 ways you can improve your Facebook news feed performance—and gain the upper hand.
How Reach Is Created on Facebook
Facebook defines reach as the number of unique Facebook users who see your updates.
To see your page’s reach, go to Facebook Insights and look at your page’s Reach report. You’ll be able to see how your reach is improving over time (as shown below).
Are you wondering how you can get the most out of Facebook for your business?
To learn how to use Facebook to your advantage, this episode of the Social Media Marketing podcast goes deep into the subject.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, you’ll discover 5 Facebook hacks you can employ on your website to help drive more traffic and exposure.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook News Feed Update Delivers Higher-Quality Content: Facebook will “be doing a better job of distinguishing between a high-quality article on a website versus a meme photo hosted somewhere other than Facebook when people click on those stories on mobile. This means that high-quality articles you or others read may show up a bit more prominently in your news feed, and meme photos may show up a bit less prominently.”
Are you wondering how to respond to the Facebook news feed changes?
Have you figured out how Story Bump can help your content remain top of mind with Facebook fans?
If you want to understand how these Facebook changes will impact your marketing, this article is for you.
Keep reading to discover how to take advantage of Story Bump.
What is Story Bump?
Facebook announced that they’ve tweaked their algorithm known as EdgeRank to allow stories that are getting more engagement (more likes, comments and shares) to be bumped up in the news feed.
The change is called Story Bumping and has already rolled out to 99% of desktop users and is still being tweaked for mobile users. The Story Bump shows you posts you may not have seen when they were first published.
For example, say you log into Facebook and scroll through your news feed to view 50 posts. The post you miss at position 51 continues to get lots of likes, comments and shares. Four hours later, you check Facebook and that post is at the top of your news feed, even though it’s four hours old.