Instagram Expands Ad Platform: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Expands its Advertising Platform to All Companies:  As Instagram continues to build its ad platform, it is “focused on three key areas: Expanding ad offerings to include action-oriented formats, enabling more targeting capabilities, and making it easier for businesses large and small to buy ads on Instagram.”

Instagram Expands Ad Platform

In the coming weeks, “people will be able to learn about a product or service and then take action directly from an ad to sign up on a website, buy a product, or download an app.”

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5 Ways to Improve Your Facebook Organic Reach


social media how toHave you noticed a decline in your Facebook organic reach?

Looking for ways to more effectively reach your audience?

With changes to Facebook’s news feed algorithm, you’re facing increased competition to get your content in front of your fans.

In this article I’ll show you five ways to improve your Facebook organic reach.

five ways to improve facebook organic reach

Discover five ways to improve your Facebook organic reach.

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7 Ways Your Facebook Page Can Help Your Business


social media how to

Do you have a Facebook page?

Are you using Facebook to its fullest?

There are many ways to use a Facebook page beyond simply posting updates.

In this article you’ll discover seven ways to use your Facebook page for business.

seven ways facebook pages help your business

Discover seven ways your Facebook Page can help your business.

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Twitter Direct Messages: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Updates Direct Message: Twitter has changed “how direct messaging works so that it’s even easier for you to communicate one-to-one or with a chosen group of people, anywhere in the world.”

Twitter Makes Changes to Direct Message

Check out the new Twitter Direct Messages. The changes include “a new Direct Message button on profile pages on Android and iPhone.”

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Facebook News Feed: How to Respond to Facebook Changes


Do you use Facebook to promote your business?

Are you curious how to respond to the recent changes to the Facebook news feed?

To learn how to navigate these important changes to Facebook’s news feed, I interview Mari Smith, the “Queen of Facebook.”

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

responding to facebook changes

Listen to Mari Smith explain how you can respond to recent Facebook news feed changes.

In this episode, I interview Mari Smith, who is the world’s leading Facebook marketing authority. She’s authored the books, The New Relationship Marketing and Facebook Marketing: An Hour a Day. This is her fourth appearance on the show!

Mari explores what you need to know about marketing with Facebook, and in particular the news feed.

You’ll discover the importance of native links, why micro-video should be key to your Facebook posting strategy and how Atlas will change the way you do online advertising. Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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How to Remove Fake Facebook Fans


social media how toDo you want to get rid of fake Facebook fans on your page?

Do you need to know how to find and remove them?

You may have attracted fake Facebook fans without even realizing it, and those fans may be damaging your position in the news feed.

In this article I’ll show you how to sniff out those fake Facebook fans and ban them from your page.

Why Fake Facebook Fans Are a Big Deal

In April 2014 Facebook announced an update to their news feed algorithm that challenged Facebook page admins to improve their marketing efforts.

fake facebook fans

Find out how you can remove fake Facebook fans from your Page.

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How to Get Your Facebook Posts Noticed in the News Feed


social media how toAre your Facebook posts going unnoticed in Facebook’s news feed?

Are you wondering how to get more people to pay attention?

Sharing updates that speak to your fans’ interests and that entertains can provide great opportunities for interaction.

In this article, I’ll show you eight ways to get great traction with practical Facebook updates.

Rethinking Facebook Posts

Facebook has woven itself into the very fabric of our global community.

It provides a unique and powerful opportunity for your business to intersect with your ideal audience without that audience needing to search for you or already be thinking about you.

The downside is that you’re competing with a lot of other noise in the news feed. The key, then, is to find a way to attract your fans’ attention so your updates aren’t missed or ignored.

facebook update example

Marketers need to find ways to attract attention on Facebook.

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18 Ways to Improve Your Facebook News Feed Performance


social media how toAre you frustrated with Facebook’s frequent changes to the news feed algorithm?

Do you feel like you’re being forced to buy ads to reach your audience?

While Facebook change is the rule rather than the exception, this article gives you 18 ways you can improve your Facebook news feed performance—and gain the upper hand.

How Reach Is Created on Facebook

Facebook defines reach as the number of unique Facebook users who see your updates.

To see your page’s reach, go to Facebook Insights and look at your page’s Reach report. You’ll be able to see how your reach is improving over time (as shown below).

facebook reach

How much reach does your Facebook page have?

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5 Facebook Marketing Hacks for Your Website


Is your website using Facebook to the fullest?

Are you wondering how you can get the most out of Facebook for your business?

To learn how to use Facebook to your advantage, this episode of the Social Media Marketing podcast goes deep into the subject.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, you’ll discover 5 Facebook hacks you can employ on your website to help drive more traffic and exposure.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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