Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Pinterest Announces Cinematic Pins: Pinterest unveils its “newest, most beautiful type of Promoted Pin. Controlled through scrolling, these motion-based Pins are true thumb-stoppers.”
Locating Facebook Insights
You’ve come to the right place.
Facebook marketing, when done right, is an extremely powerful tool. It can increase your leads, attract highly targeted prospects and position you as a sought-after industry leader.
To reap these business-building benefits, the key is to develop daily habits.
Ever wonder why you can have 548 friends on Facebook, yet only 15-20 show up in your news feed? It’s not that those other friends have stopped using Facebook; chances are they’re still there. It’s just that they aren’t showing up in your news feed.
If you haven’t noticed, there are now two settings on your Facebook news feed: “Most Recent,” which shows most of the content published by your Facebook friends in chronological order and “Top News,” which filters content based on EdgeRank.
Building a compelling Facebook fan page is one thing. Creating consistent engagement is a whole other skill.
In this post, my intent is to bring to light several areas you may be overlooking that are causing your fan page to either plateau or not get off the ground much at all. To know more about Facebook engagement, check out this two-part post here and here.
The News Feed
Many businesses set up a Facebook fan page and look to their fan growth rate as the primary success metric. But number of fans isn’t really the full story. You need to track and measure how much your fans are actually consuming, engaging with and sharing your content.
So he set up a Facebook fan page with the help of his parents. In just one week, he got more than 1,200 fans and raised $400!
“I can understand using Facebook for a fifth-grade science project,” I hear you saying. “But how do I use Facebook to market my business? I keep hearing that I should include social media in my marketing campaigns, but I don’t have a clue how to do that.”
Matt Schlict definitely believes the former.
Matt saw Open Graph API as an opportunity to connect people across the web—not just through personal connections, but also by their connection to the most popular content. Instead of waiting for users to browse one of the 100,000 sites using a form of the Open Graph, he decided to post all of the most popular content in one place, on ItsTrending.com.
What Is ItsTrending.com?
Itstrending.com is a site that collects all of the content shared via Open Graph, and ranks it by the number of times it has been shared. This guarantees that everything on the site is the most popular content of its kind.
As a business owner or marketer, knowing the profile of your target audience is extremely important. That’s step one, and all good marketing campaigns rely on the fact that you’ve got this figured out.
If you’re using Facebook for business, there are some powerful tools at your disposal. Because Facebook has over 400 million active users and is one of the most frequented websites in the world, it only makes sense to use it to your advantage. Why buy a Porsche when you’ve got a Ferrari in the garage, right?
This article will show you how to benefit from Facebook’s amazing insight and analytics.
In this video, Jay offers social media tips to help businesses succeed.
You’ll learn why Jay talks of “Noah’s ark” in social media and why Twitter and Facebook are not a social media strategy. He shares a wealth of information. Be sure to see the other takeaways below.