social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Rolls Out Audience Optimization for Publishers: Facebook’s new Audience Optimization is “an organic targeting tool to help publishers reach and engage their audiences on Facebook and better understand the interests of people clicking on their posts.”

facebook audience optimization

“This tool lets you improve the relevancy of your post by indicating who is most likely to engage with it, which can increase engagement at both the post and Page level.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Periscope Broadcasts Live on Twitter for iOS: Periscope is “making it possible to watch broadcasts without leaving the Twitter app.” This functionality is initially rolling out on iOS, but is coming soon to Twitter for Android and on the web.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Introduces Visual Search Tool: Pinterest’s new visual search tool “lets you find all those things you don’t have the words to describe.”

pinterest visual search tool

“Select the part of the Pin you’re interested in, and [Pinterest will] show you Pins just like it.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Notes Expands, Becomes Highly Customized: “With this update, you can add a cover photo that represents what your note is all about. You can caption and resize photos, and format your text into headers, quotes or bullets.” View an example of the new Notes here.

facebook notes enhancements

Facebook updates Notes to make them more customizable.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Ads API Partner Program Launches: “Instagram Ads API Partners will be able to perform tasks including scheduling and publishing content to the Facebook-owned photo- and video-sharing network, monitoring audiences and sharing access to Instagram accounts across teams.”

Facebook Enables New Ways for People and Businesses to Connect: Facebook introduced several “new communication features for Pages, including more ways for customers to send private messages to businesses and new tools for Page admins to manage and respond to messages.”

facebook page messenger

“The new Send Message call-to-action button for local awareness ads allows people to initiate private conversations with business Pages from News Feed ads.”

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social media toolsAre you looking for ways to enhance your social media marketing?

Do you want new tools to simplify your marketing tasks?

We asked a group of social media pros for the hottest social media tools they use today.

Check out these social media tools to see if they’re a good fit for you!

44 social media tools from the pros

Discover 44 media tools recommended by the pros.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter adds new quick promote feature for more advertising options: Twitter offers “a faster and easier way for small and medium-sized businesses (SMBs) to get their best content in front of more people on Twitter.”

"You can use quick promote to amplify your best performing Tweets directly from the Tweet activity dashboard."

“You can use quick promote to amplify your best performing Tweets directly from the Tweet activity dashboard.”

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social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Introduces Organic Tweet Analytics: “For the first time, advertisers will be able to see how many times users have viewed and engaged with organic tweets, so that they can more effectively optimize their content strategy.”

organic tweet analytics

“The Tweet Activity dashboard is now available to all advertisers, Twitter card publishers and verified users around the world.”

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