13 Hot Facebook Marketing Tips From the Top Pros
Facebook continues to be the most powerful social network on the planet with over 750 million active users.
Businesses simply cannot ignore Facebook as part of their online marketing strategy.
We spoke with top marketing book authors and Facebook brand managers.
Take your Facebook marketing to a new level with these hot Facebook marketing tips direct from the top pros in Facebook marketing. 
4 Ways to Measure Social Media and Its Impact on Your Brand
Do you know how social media is helping your business? Want to find out how Twitter, Facebook and other sites are impacting your brand awareness?
The good news is social media has finally made it to the grand stage of “accountability.” A place where there are lots of people who want to measure it. The bad news is there isn’t a single clear-cut answer.
However, with a few simple steps, you can build a measurement strategy that accomplishes your goals.
Defining Terms
To start, let’s agree that brand awareness is a measure of how recognizable your brand is to your target audience. For those looking to get ahead of the curve on social media measurement, the first step is to align your social media metrics with metrics your company is already comfortable with.
