How to Drive More Facebook Traffic to Your Website in 5 Easy Steps

social media how to Would you like to drive more Facebook traffic to your website?

Is quality Facebook traffic important to your business?

Getting Facebook fans to your website (and then hopefully onto your email list) is even more critical with Facebook’s recent announcement of decreased organic reach for pages.

Use these five steps to help you get more traffic Facebook to your website.

#1: Make Sure You Have a Steady Stream of Shareable Content on Your Website

If you have a website that never changes, you’re going to struggle to get much traffic to it. Posting links to the same page on your site over and over is as futile as Sisyphus rolling the boulder up the hill.

These days, the name of the game is content marketing and you had better figure out how your business can participate.

The fresh, new content you post on your site is important—not only for social media marketing, but also for search engine optimization. Google rewards sites featuring fresh content with higher ranking. But you don’t have to post epic blog articles three times a week to win at the content marketing game. Posting something new and helpful once a week or even once a month can benefit your website traffic.

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18 Ways to Improve Your Facebook News Feed Performance

social media how toAre you frustrated with Facebook’s frequent changes to the news feed algorithm?

Do you feel like you’re being forced to buy ads to reach your audience?

While Facebook change is the rule rather than the exception, this article gives you 18 ways you can improve your Facebook news feed performance—and gain the upper hand.

How Reach Is Created on Facebook

Facebook defines reach as the number of unique Facebook users who see your updates.

To see your page’s reach, go to Facebook Insights and look at your page’s Reach report. You’ll be able to see how your reach is improving over time (as shown below).

facebook reach

How much reach does your Facebook page have?

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Instagram Platform Ripe for Marketers Shows New Research

social media research

Are you wondering how the social media landscape is changing for users?

Wondering where you should focus your social media activities?

Pew Research has released a brand-new study, which shows how American users have diversified their social media use.

Here are four noteworthy ways social media use is changing for American users:

#1: Facebook—Still Popular, but not Always “Platform of Choice”

The Pew study indicates that overall, Facebook continues to be a favorite, but 42% of online adults use two or more social networks. Among those who use just one social platform, 8% use LinkedIn, 4% use Pinterest and 2% use Twitter or Instagram as their platform of choice.

pew-social-media-platform-use-graph

Facebook still popular, but the grass is getting greener on the other side.

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Facebook Marketing Declines: How Business Should React

Do you use Facebook to promote your business?

Are you wondering how the recent Facebook algorithm changes will affect your marketing?

To learn what the future of Facebook means for your brand or business, I interview Mari Smith and Jay Baer for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Mari Smith and Jay Baer. Mari is the co-author of Facebook Marketing: An Hour a Day and considered to be the world’s leading expert on Facebook marketing and Jay is the author of Youtility: Why Smart Marketing Is About Help Not Hype. He’s also host of the Social Pros podcast.

Mari and Jay share how to be successful with Facebook’s new algorithm and what these changes mean for your Facebook strategy.

You’ll learn how to monitor your reach and engagement, and how to navigate paid versus earned media in your content strategy.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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6 Facebook Marketing Tips for Managing Your Facebook Page

social media how toWondering what works and what doesn’t for your Facebook page?

Or are you overwhelmed with all of the Facebook tactics you read about?

No matter how long you’ve had a Facebook page, it’s good to review some of the basics for creating a page for your business.

This article includes six simple tips that will make you a more effective admin and make your page more professional starting today.

#1: Check Your Wall-posting Preferences

Does your page get a lot of, ahem, critical commentary on its timeline? Or maybe just more than you have time to deal with easily? If so, it might be time to set your page’s Posting Ability tab so that only your page admins can post.

Here’s how: Choose Edit Page from your Admin panel. Then choose Edit Settings.

edit-facebook-settings

You can add/remove admins directly from the Admin panel.

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5 Facebook Marketing Hacks for Your Website

Is your website using Facebook to the fullest?

Are you wondering how you can get the most out of Facebook for your business?

To learn how to use Facebook to your advantage, this episode of the Social Media Marketing podcast goes deep into the subject.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, you’ll discover 5 Facebook hacks you can employ on your website to help drive more traffic and exposure.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How Brands Can Leverage Holidays for Their Social Campaigns

social media how to Do you plan marketing campaigns around major holidays?

Do you need ideas for your 2014 holiday social media marketing?

From Valentines Day to Easter and beyond, holidays are an important time for brands to engage customers and promote products in new and exciting ways.

And holiday-themed storytelling is an especially great way to build and cultivate a growing and engaged audience.

Here are four ways brands use social media to create and promote holiday campaigns throughout the year.

#1: Show the Fun Side of Your Brand With a Holiday Vine

Because Vines show up in Twitter’s main feed, they’re eye-catching and easy for people to share across Twitter and Facebook. Marketers have been quick to adopt Twitter’s 6-second video looping app to show a lighter and more creative side to the brands they promote.

Home improvement store Lowe’s used Vine to animate everyday household tools to look like bursting fireworks and wish their followers a happy 4th of July.

lowes-holiday-vine

Lowe’s has used Vine in a number of ways to reach their followers.

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25 Creative Ways to Use Facebook Cover Photos

social media how to Are you using your Facebook cover photo to maximum effect?

Do you change your cover image once a month, or once a year?

The Facebook cover photo is prime real estate for any business, and creating high-quality images. Use this to include calls to action (CTAs) and other helpful information for  your fans.

Here are 25 awesome examples of cover photo ideas you can use to make your brand stand out (there are also some cover photo best practices at the end of this post).

#1: Get Into the Holiday Spirit or Change With the Seasons

Design cover photos that change with the seasons and the holidays. It’s easy—just experiment with seasonal colors or add traditional seasonal images like leaves or snowflakes.

The auto company Pep Boys, for example, created a simple and festive cover photo for the winter holiday season. It would be easy to create a similar cover photo using a stock photo and free tools from PicMonkey or Canva.

pep-boys-cover-image

Update your cover photo for the holidays or the seasons.

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26 Ways to Engage Your Fans on Facebook

social media how to Are you looking for new ways to engage your Facebook fans?

Do your current Facebook engagement tactics need a little more oomph?

With the addition of Story Bump, getting your fans to engage with updates from your Facebook page has become even more important.

Your visibility in the news feed depends on engagement like never before.

If your page is experiencing a drop in engagement, using different post types and making a few content adjustments can bump it back up.

In this article, you’ll find 26 tips, an A-Z guide, for engaging fans on Facebook.

#1: Attract Readers’ Attention to a Point in Your Article

Your fans see a lot of content pass through their news feed in a day and a great title isn’t always enough to spark engagement with an article you post to Facebook.

When you update your Facebook page to let readers know about your new article, include a statement or question that refers to a specific point from the article to drive more clicks, likes, comments or shares.

In this post, the author shared her reaction to a tip from the article to interest readers in clicking through to read the rest.

list article post

Highlight an update with one of the points from your list articles.

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