If your fans are not interacting with your brand and sharing your content, what value are they?
In this article, you’ll discover how to get more likes, comments and shares. I’ll reveal five strategies for Facebook posts that get your fans buzzing.
#1: Keep Your Updates Short
Research repeatedly shows that the longer a post is, the less engagement it will receive.
Blame it on Twitter, but people don’t have the time or patience to read anything over 140 characters anymore.
Results vary, but research shows that 100 characters or fewer seems to be the sweet spot. This will also allow for easy cross-posting on Twitter.
Want even more engagement? Let a photo do the talking.
According to Facebook, posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement, respectively.
Getting your posts seen by your fans should be a top priority.
But in order for your fans to see what you post on Facebook, they must first interact with your posts if you have any hope of getting a bottom-line return on investment from Facebook.
Why EdgeRank Matters on Facebook
Facebook has a news feed algorithm (often referred to as EdgeRank) that hides a significant portion of your updates from your fans, even when you’re getting good interaction. Most pages aren’t reaching a very high percentage of fans.
PageLever’s seminal research on this topic revealed that the average page only reaches 7% of its fans daily.
When some marketers see this, their knee-jerk reaction is to use ads to acquire more new fans. But if you already have a decent fan base, it makes more sense to first focus on reaching your fans before you shift your focus to growing your audience.
In this article I’m going to share with you the tips learned by examining a recent social media success story.
BrandGlue‘s client Jackson Kayak was only reaching 20.1% of their fans in January 2012, but they were able to increase that to 39.8% within 3 months. They accomplished this by using the same tips shared in this article.
By narrowing the people who see your posts, you can actually get more engagement.
It sounds counterintuitive, but it works when done right.
What Are Facebook Targeted Posts?
At the time of this writing, pages with over 5,000 likes are more likely to have the option, but that isn’t always the case.
Previously you had some control over who sees your posts by clicking on the Public button beneath your post. You could target the location or language of who sees your posts both in their newsfeed and on your wall (now timeline).
This feature is now expanded with Enhanced Page Post Targeting.
Here are nine Facebook pages using some great techniques for more engagement.
Keep reading for some awesome tips from businesses of all sizes.
#1: Get Personal
Smart Passive Income with Pat Flynn does a great job with a variety of posts but also adds some of his personal life. You can throw the old “don’t tell them what you had for lunch” advice right out the window with this tip.
Your community wants to get to know you and wants to be able to relate to you and your company.
Want to win a free ticket to the largest online Facebook marketing event of the year?
Social Media Examiner has worked hard to bring you our third-annual Facebook Success Summit.
And we’ve come up with a fun way to get you involved.
First, what is this event?
Facebook Success Summit 2012 is a large online conference dedicated to helping marketers and business owners master Facebook marketing.
Wondering why some pages have very high engagement and others nearly none?
In this post I’ll share five tips you can put to work right away.
About Facebook Engagement
What is it that makes some Facebook fan pages wildly successful with constant high engagement rates where the fans and their friends eat up the content like there’s no tomorrow… while other pages sit there dormant with hardly any activity, yet they produce great content, too?
Making Facebook work for your business can often take a bit of trial and error… and time.
You need to have patience and be willing to invest your own time and/or invest in a team to help you. You might refer to my post Facebook 101 for Business: Your Complete Guide and scroll to the section on Recommended Six-step Approach to Building Your Facebook Page for a refresher.
If you’re looking for some creative examples of Facebook pages from the small guys, look no further!
More than 1,800 nominations came in from our contest. These represent over 500 small businesses.
Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things).