With the new Facebook Graph Search, this is a good time to revisit your page.
Here are five steps to make your Facebook Page more searchable and visible.
The first three steps outlined below are for entry-level Facebook Page admins. If you’re certain that you’re already implementing the most basic best practices, skip ahead to step four.
#1: Choose the Right Name
This sounds really obvious, but many businesses can’t help but cram lots of keywords in their name in the hopes of boosting searchability. This can backfire.
If you were, say, “Bubba Gump Shrimp Co.: Baked Shrimp, Shrimp Creole, Shrimp Scampi, Fried Shrimp and More Shrimp,” your name would look like spam. Just “Bubba Gump Shrimp Co.” says all anyone needs to know.
The story of Apollo 13 astronauts trying desperately to get back to Earth after a failed mission has a lesson for B2B marketers.
Astronauts used the moon’s gravitational pull to slingshot them so they had enough power left to get back to Earth.
B2B marketers: Facebook is your moon.
Could your business benefit from connecting to the 80% of online teens using social media?
In this article I explore how Sharpie has successfully garnered 89% market share with the aid of social media.
The Teen Market
Instagram is now the most popular photo-sharing site among teens age 12-17. One million of them visited the site last July alone.
Add to that the 93% of social media–using teens who have a Facebook account (according to Pew Internet research), and the 16% who use Twitter (a figure that has doubled in recent years), and you’ve got a lot of teenage eyeballs.
But to connect with a teen target market, you must do more than simply have a presence on the sites they use. You must also pay attention to what motivates and inspires them.
Take some tips from permanent marker manufacturer Sharpie. Their successful 2012 Back to School campaign helped grow their market share to 89% of their category through a savvy understanding of how teens use social media.
Are you wondering if promotions will help?
79% of Facebook fans are more likely to purchase from a brand they have liked, so pursuing more fans and deeper engagement with existing fans is a huge priority!
While there are many core methods for increasing engagement such as creating highly shareable content, posting images and videos and posting succinctly at key times—a powerful method is to run promotions.
Promotions have the ability to draw visitors to a Facebook Page, and when used correctly, can be a very valuable tool to accomplish your business’s engagement objectives.
Selecting the Right Type of Promotion for Your Page
A key question when thinking about running a promotion on a Facebook Page is, “Which type of promotion will work best for my goals?”
The answer: It varies. Certain promotion types lend themselves to different objectives. In addition, certain promotions may work better for certain industries.
Below you’ll find an outline of 4 types of Facebook Page promotions and keys for selecting the right type to run on your Facebook Page.
All of the types of promotions mentioned below must use third-party apps displayed on a Facebook Page tab. This is necessary to comply with Facebook’s promotion policy.
Are you looking for actionable tips you can apply to your business?
Here are our most popular articles from 2012.
7 New Facebook Changes Impacting Businesses
Did you follow all of the changes on Facebook in 2012?
Facebook made many changes that impact anyone with a Facebook Page.
Several of these changes emerged from Facebook’s fMC 2012 Conference.
The overall message was that Facebook is looking at Pages as a “mission control” point (which is where the MC comes from in the conference title).
The answer may surprise you.
Facebook, by its nature, is a more compelling consumer communications channel than it is for business-to-business.
Let’s not forget that behind every business are consumers. With 900 million active users, you can bet that your target customer is on Facebook.
Data indicates that B2B marketers are still using Facebook at a lower rate than B2C marketers. No matter what type of business you run, think about Facebook as a complement to, and extension of, your existing communications channels. After all, the more channels you use to reach your audience, the better!
Likes Still Matter, but They Are the Beginning, Not the End
Many marketers have been obsessed with Likes to the exclusion of other important considerations. Looking at the number of Likes on your Facebook Page without analyzing other engagement and conversion metrics is not going to win you more business.
Do you understand the pitfalls?
This article will explore the ins and outs of Facebook permissions and reveal five key points marketers need to keep in mind.
So What Exactly Are Facebook Permissions?
Facebook Permissions are a Facebook feature that allows the social network and businesses that use Facebook for marketing purposes to collect information about users.
When a user agrees to “allow” Facebook, or a business, to broadcast a user’s Likes or other information, the user has granted Facebook permission to do so.