Are you wondering how the new Facebook promotion changes might benefit your business?
Facebook has made a huge shift in how they allow contests to be run.
Keep reading to discover what your options are and how other businesses are responding to these new changes.
For years, Facebook has been saying that promotions and contests needed to be run through an application and not on your timeline (or wall, as we used to call it).
You were not allowed to ask people to like or comment on a picture or a post to be entered to win.
But now that has all changed.
Facebook announced on August 27 that they’ve changed their Pages Terms to make it “easier for businesses of all sizes to create and administer promotions on Facebook.” They’re allowing pages to run contests and promotions on their own timelines (you cannot run contests on a personal timeline). Per Facebook, businesses can now:
- Collect entries by having users post on the page or comment/like a page post
- Collect entries by having users message the page
- Utilize likes as a voting mechanism
Now businesses with a Facebook page have a lot more options and can run a contest very quickly and easily by posting text or a photo and asking people to comment and/or like it.
Are you wondering how to respond to the Facebook news feed changes?
Have you figured out how Story Bump can help your content remain top of mind with Facebook fans?
If you want to understand how these Facebook changes will impact your marketing, this article is for you.
Keep reading to discover how to take advantage of Story Bump.
What is Story Bump?
Facebook announced that they’ve tweaked their algorithm known as EdgeRank to allow stories that are getting more engagement (more likes, comments and shares) to be bumped up in the news feed.
The change is called Story Bumping and has already rolled out to 99% of desktop users and is still being tweaked for mobile users. The Story Bump shows you posts you may not have seen when they were first published.
For example, say you log into Facebook and scroll through your news feed to view 50 posts. The post you miss at position 51 continues to get lots of likes, comments and shares. Four hours later, you check Facebook and that post is at the top of your news feed, even though it’s four hours old.
Do you rely on Facebook Insights to track the performance of your Facebook page?
Are you wondering how the new Insights can help you refine your Facebook activities?
In this article, I’ll give you a tour of the new Facebook Insights and the data you’ll find there, so you’re better equipped to support your marketing goals with Facebook.
What’s New With Facebook Insights?
Facebook Insights has long been valued by successful marketers as a source of data that can help drive strategic marketing decisions. Until recently, the bulk of that valuable data was accessible only through the export of clumsy, difficult-to-navigate spreadsheet files that often buried key metrics.
Thankfully, Facebook has refreshed the web version of Insights to bring you clear data sets that are presented in easier-to-navigate graphs that are highly dynamic and customizable. New features include:
- Easy start and end date slider
- When your fans are online feature
- Best post types feature
- Comparisons vs. general Facebook audience
- Advanced filtering
- Addition of Post Clicks stat
Are you looking for ways to connect Facebook to your business goals?
In this article, I’ll show you common goals of four different industries and how Facebook apps are helping meet those goals.
Why Facebook Apps?
What kinds of apps (also known as tabs) do you have on your Facebook page?
Are you using the right features on those tabs to support your business goals and Facebook strategy?
Have you considered using Facebook apps, but don’t know where to start?
In this article I‘ll highlight some of the most popular uses of apps, as well as a few individual apps, so you can find the right fit for your Facebook Page.
What You Need to Know about Facebook Apps
Apps let you do all sorts of things on your Facebook Page without writing your own code.
You can import your blog, run contests and promotions, collect email sign-ups, sell product through ecommerce and provide customer support.
Do you want access to new Facebook advertising features as soon as they’re available?
Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads.
In this article I’ll show you what Power Editor is, explore its benefits and show you how you can create campaigns using Power Editor.
What Is Power Editor?
The most powerful way to target your ideal audience on Facebook is with Facebook ads.
But clicking the “Boost Post” button and using the self-serve ad tool only scratches the surface. If you want to thrive and direct profits with your Facebook ads, you need to use Power Editor.
Power Editor is a free browser plugin created by Facebook that lets you bulk-edit your ads. It was initially created as a Chrome plugin. Although it does sporadically work in other browsers, you’ll likely want to use the Chrome browser when working with Power Editor.
Are you wondering how to best use a Facebook hashtag?
In this article, I’ll reveal four important benefits of using hashtags on Facebook.
I’ll also explore important considerations when putting together your hashtag strategy.
Why Facebook Hashtags?
As you’ve undoubtedly seen, hashtags are now clickable and useable on Facebook.
Using a hashtag # (or pound symbol) in front of a word or phrase turns the word into a clickable link.
When you click on the link, you’ll see a feed of public posts (or posts that are visible to you due to a friend relationship on Facebook) that include that hashtag.
Here’s how you can use Facebook hashtags:
#1: Expand Your Reach
As hashtags gain momentum on Facebook (they’ve been in use on other platforms such as Twitter, Instagram, Pinterest and Google+), they’ll help you expand your reach to people who are looking at posts in your topic.
Hashtags have been a great way to help people interested in niche topics find each other and find the conversation.