social media how to Is Facebook taking up all your time?

Interested in ways to maximize your workflow?

When you streamline your work and know exactly where to look for the right information, your job becomes easier.

In this article you’ll discover eight ways to manage your Facebook marketing more effectively.

manage facebook marketing

Discover eight ways to effectively manage your Facebook marketing.

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social media how toLooking for new ways to reach people on Facebook?

Have you explored custom audiences?

Facebook custom audiences provide many ways to increase your chance of getting your content in front of the right people.

In this article I’ll share how to use Facebook custom audiences to increase visibility and reach.

use facebook custom audiences for increased reach

Discover how to use Facebook Custom Audiences for increased reach.

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social media how toDo you want a bigger Facebook audience?

Are you looking for ways to bring attention to your business on Facebook?

If you’re sharing good content but aren’t seeing Facebook audience growth, keep reading.

In this article I’ll share the eight ways to grow your Facebook audience, both organically and with advertising.

eight tips to grow your facebook audience

Discover eight tips to grow your Facebook audience.

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social media how toAre you rewarding your top Facebook fans?

Have you examined Facebook Offers?

Facebook Offers are a simple way to reward your loyal fans and customers, as well as increase awareness and sales.

In this article I’ll share how to create Facebook Offers your fans and customers really want.

reward fans with facebook offers

Discover how to reward your fans with Facebook Offers.

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social media how to

Are you looking for new ways to grow a following on Facebook?

Do you want to see how your competitors are engaging with the same audience?

Marketers can use Facebook Graph Search to research engaging campaigns based on what’s already being shared.

In this article you’ll discover three ways to use Facebook Graph Search to improve your campaigns.

use facebook graph search

Discover how to use Facebook Graph Search.

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social media how to

Would you like to improve your social media marketing?

Are you up to date with the best social media tips and tools?

We asked 20 social media experts to share how they’re getting results with social media marketing today.

Here’s what they had to say.

20 social media tips

Get 20 social media tips from the pros.

#1: Mine Twitter to Grow Your Audience

mark schaefer twitter pic

Mark Schaefer

While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and engages an audience. However, if you are a new blogger, you should probably spend more time developing an audience than creating your content.

Here are three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this.

Once you’ve been on Twitter for a while, you’ll notice people will place you on public Twitter lists. Lists are generally categorized by a special interest or geographic location. For example, I might be on lists for “marketing experts,” “bloggers” or “business educators.” Find a relevant person to follow, and then dig into his or her lists. You’ll likely find a goldmine of interesting people to follow who will hopefully follow you back.

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social media how toDo you use Facebook to promote your business?

Are you struggling to find ways to get noticed on the platform?

With each update to Facebook, it becomes increasingly harder for small businesses to make a splash in front of their intended audience.

Here are four marketing tactics you can use to get more out of your Facebook advertising.

get more out of facebook ads

Find out how you can get more out Facebook advertising.

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social media how toAre your competitors getting massive reach and engagement on Facebook?

Would you like to learn the secret of their Facebook success?

While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition.

You may get ideas on how to tweak your own posting strategy to build on what’s working for someone else.

In this article I’ll show you how to research what your competition is doing on Facebook so you can study what works and model it on your own page.

research your competition on facebook

Find tools to research your competition on Facebook.

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Do you use Facebook to promote your business?

Are you curious how to respond to the recent changes to the Facebook news feed?

To learn how to navigate these important changes to Facebook’s news feed, I interview Mari Smith, the “Queen of Facebook.”

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

responding to facebook changes

Listen to Mari Smith explain how you can respond to recent Facebook news feed changes.

In this episode, I interview Mari Smith, who is the world’s leading Facebook marketing authority. She’s authored the books, The New Relationship Marketing and Facebook Marketing: An Hour a Day. This is her fourth appearance on the show!

Mari explores what you need to know about marketing with Facebook, and in particular the news feed.

You’ll discover the importance of native links, why micro-video should be key to your Facebook posting strategy and how Atlas will change the way you do online advertising. Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

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