Are you wondering how to include fan content in your social media?
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Jesse Desjardins. Jesse is the head of social at Tourism Australia, where he manages a small team that oversees large Facebook, Instagram and Google+ communities. Working with fans, Jesse’s team receives over 1000 images from fans a day!
Jesse shares how he and his team leverage fan content–specifically photos–to promote Australian tourism.
You’ll discover how Jesse and his three-person team have grown Facebook to 6M fans and Instagram to 800K fans to reach 3M to 6M people a day.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Do you know the best way to share it for each platform?
Sharing your social media content isn’t a one-message-fits-all exercise.
In this article I’ll show you how to share content the right way for the top five social media networks.
Do you want to know what the social media marketing pros are doing today?
Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.
We asked 18 social media pros to share the best marketing tactics worth doing today.
Are you promoting events online?
Have you tried using Facebook to spread the word?
Targeted Facebook ads are an ideal way to reach people who are most likely to share and attend your event.
In this article I’ll show you how Facebook ads increase exposure, engagement and registrations for your event.
Have you downloaded the newest Facebook Pages app?
The most recent update to the Facebook Pages app lets you quickly see important data about your Facebook page.
In this article you’ll discover how eight updates to the Facebook Pages app make managing your page on the go a lot easier.
Why Install the Facebook Pages App?
While you can use the traditional Facebook app to keep up with the pages you manage, it’s not nearly as efficient as the Facebook Pages app. The basic Facebook app is meant to let you keep tabs on friend and social updates—it doesn’t really offer a lot of options for managing your page.
Do you know how to tell?
In February, Facebook announced that it had 1.23 billion monthly active users and up to 11.2% of those users are fake.
In this article I’ll tell you how to spot fake Facebook fans and what to do about them.
Fake Fans Hurt Engagement
Facebook has been actively trying to get rid of spam and phony profiles since early 2012, but like weeds, they keep coming back.
When Facebook detects spammy comments on your Page or likes from fake Facebook accounts (whether purchased or not), they remove your Page updates from the news feed. You end up losing a significant part (if not all) of your reach and engagement.
In mid-2013 and early 2014, Facebook made big changes to their news feed algorithm in an attempt to filter out spammy and poor-quality content. Pages that provide the most relevant content and have high true engagement have the best chance of appearing prominently in the news feed.
Do you know where to find everything?
Earlier this year, Facebook announced a new design for Facebook Pages. It took a while to roll out, but most Page admins had it by June.
In this article you’ll discover 10 changes to your Facebook Page layout.
Have you used the Facebook Pages to Watch feature?
Comparing what other Pages are doing on Facebook can give you useful information on current trends.
In this article you’ll discover how to track what’s working for other pages and adapt your own Facebook tactics accordingly.
Why Pages to Watch
The Pages to Watch feature in Facebook Insights allows you to watch other Facebook pages so you can compare their activity, engagement and audience growth to your own.
Pages to Watch is particularly handy if you want to see what’s working for your competitors or similar niche pages. You can see exactly what content they’re posting, how often they’re posting and when they’re posting—and the resulting engagement. Armed with that information, you can tailor your own updates accordingly.
You can watch any brand page on Facebook you want—you don’t even have to like the page. If you have 100 to 10,000 fans, you can create a list of up to 100 pages to watch.
Most page admins won’t need to watch that many pages, but it’s nice to have one place to keep track of your top competitors or brands that inspire you.
How to Set Up Pages to Watch
To find the Pages to Watch feature, go Insights and click on Overview. Scroll down the page to the Add Pages section (it’s just below the Your 5 Most Recent Posts box).
Do you know how to edit a post once it’s scheduled?
Scheduling your posts works well when you can’t be online 24 hours a day, but what happens when you need to make a change?
In this article you’ll discover how to schedule and edit your Facebook posts (using Facebook) to save you time.
#1: Schedule Posts
Facebook’s scheduling feature can be a lifesaver when you have basic updates to share over a period of time or if you’ll be out of the office. Instead of tediously going into Facebook every day (possibly a few times every day), you can type in your update, customize a few settings, hit Schedule and you’re done!