How to Use Facebook to Increase Leads

social media how toDo you want to make Facebook a profitable marketing medium for your business?

Is Facebook bringing you the leads you’re looking for?

A few simple tweaks to your Facebook marketing can bring in more business.

In this article you’ll discover four ways companies are using Facebook to increase leads.

#1: Optimize the Cover Photo

There is an entire branch of analytics known as eye tracking and it’s dedicated to tracking and reporting what people look at on a web page. Most people spend the majority of their time on the top 1/3 of the page (many times without even realizing it).

The red indicates the section of the web page with the most views and reaffirms that content above the fold is the most viewed.

Not surprisingly, eye-tracking studies on Facebook pages have similar results.

eye tracking example on a facebook page

Your page’s cover photo gets the most attention.

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Six Facebook Marketing Tips From the Pros

social media how toWould you like to improve your Facebook marketing?

Are you wondering what Facebook marketing tactics the pros are using?

We asked top social media pros to share their hottest Facebook marketing tactics.

In this article you’ll discover the latest tactics the pros use to boost their Facebook marketing.

#1: Use ActionSprout for Email Acquisition

john haydon bio

John Haydon

Most marketers know the real battleground on Facebook is in the news feed, not on Facebook pages. In fact, very few Facebook users actually visit Facebook pages. Instead, they interact with page updates in their news feed.

The problem with most Facebook page apps is that they require the user to visit the Facebook page. For example, a photo contest requires that users visit a custom tab on the company’s Facebook page to upload a photo and submit a contest entry. In essence, they have to LEAVE the news feed, their home away from home, in order to participate in the photo contest.

ActionSprout removes this potential barrier by letting you put the acquisition action in the news feed.

For example, someone can “Sign” a petition, “Support” a project or “Demand” a challenge (as shown below) in the news feed.

john haydon facebook demand

Notice the Demand in the news feed.

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How ‘Pages to Watch’ from Facebook Can be a Source of Competitive Insight

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Are you keeping up with the competition on Facebook?

Are you interested in knowing what is and isn’t working for your competitors?

All Facebook marketers are trying to see what content gets the best results.

In this article you’ll see how Facebook Insights’ ‘Pages to Watch’ can help you deliver content that engages your audience.

Why Is the ‘Pages to Watch’ Feature Important?

Facebook started rolling out Pages to Watch about a year ago, but the feature became a meaningful tool for tracking competitors with its second iteration–when it started appearing in page administrators’ Insights dashboards.

The first version only allowed you to see changes in competitors’ number of likes, which is hardly enough intel to sink one’s teeth into. There were other issues too.

Some marketers started receiving alerts from Facebook that a competing page had begun tracking their activity via the Pages to Watch module. That hardly helped build confidence in Facebook as a means of stealth monitoring.

facebook pages to watch section of insights

You can add pages to watch without those pages knowing a thing about it.

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How to Use Facebook Groups to Build Your Business

social media how toAre you looking for new ways to network?

Have you considered using Facebook groups to build your business?

Facebook groups offer a proven way to form lasting, productive connections that generate leads.

In this article you’ll discover how to create stronger relationships with customers by networking in Facebook groups.

#1: Join the Right Groups

With millions of active groups on Facebook, there truly is a group for every interest. If you’re looking for networking, you can track down groups within your industry to connect with your peers and prospective customers.

With so many groups to choose from, you’ll need to start with some research to find groups that fit your needs. Start by asking your colleagues and customers what groups they’re active in.

Facebook also offers a “suggested groups” feature that you can find on your top navigation bar when you view Groups from your profile.

suggested facebook groups

Click on Groups from the left side of your profile to see suggested groups.

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5 Ways to Establish Your Voice on Facebook

social media how to Do you have a recognizable online tone?

Do you make the most of it in your Facebook updates?

A consistent tone makes fans feel comfortable so they’re more likely to interact with you.

In this article you’ll discover how to establish your voice and use it to get more engagement on Facebook.

Match Your Voice to Your Fans’ Expectations

Competition for attention is fierce on Facebook. If you want people to keep you top of mind, you have to give them increased value. That higher value gives fans a reason to come to your page and interact with your updates.

Ah, but how do you do that? To provide the right kind of value, you need to know why your audience is on Facebook in the first place. How do they use it? What do they look for? What do they interact with? What do they want?

Facebook users primarily seek out connectivity, community validation and media saturation/entertainment. Being marketed to isn’t high on their list (if it’s on their list at all).

pew facebook research stats

Pew Research found that most users don’t want to be marketed to.

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How to Improve Your Facebook Sidebar Ads: 6 Tips to More Clicks

social media how to Are you using Facebook sidebar ads?

Are you getting the results you want?

The kinds of images and text you use in your Facebook ads impact your audience’s response.

In this article you’ll discover what makes people more likely to click on your Facebook sidebar ads.

Designing Click-Worthy Ads

Facebook sidebar ads are pretty small (at least for now). Each one allows for 90 characters in the headline and displays at 100 pixels wide x 72 pixels tall.

facebook sidebar ads

Example of ads pulled from Facebook’s sidebar.

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6 Tips to Improve Your Facebook Page

social media how toDo you want a highly effective Facebook page?

Do you know which elements make up a good Facebook page?

While there are an unlimited number of strategic factors that can contribute to the success of a Facebook page, many share common elements.

In this article you’ll discover the six elements of successful Facebook pages and how you can improve your Facebook page.

#1: Add a Clear Cover Photo

When Facebook users land on your page, you want them to figure out who you are and what you do in about 3 seconds. That’s why a good cover photo is important.

Here’s a good example from Coca-Cola.

coca-cola facebook cover image

There’s no misunderstanding what brand this cover image represents.

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3 Steps to Promote Your Blog on Pinterest and Facebook

social media how toWould you like to drive more traffic to your blog from Facebook or Pinterest?

Are you optimizing your blog posts for social shares?

Using your blog, Pinterest and Facebook together can amplify your social media signal tenfold.

In this article I’ll show you how pin-worthy images and an enhanced Facebook update can increase your repins and blog traffic.

Getting the Formula Right

If you want to bump up your shares and repins, you need four things: useful content; a headline that grabs people’s attention; an attractive, pinnable image; and a cross-posting plan.

In the Facebook update below, Peg Fitzpatrick uses this formula. She wrote an enhanced Facebook update that included an excerpt of her blog post, a pinnable image (including her headline) and links to both the post and the pin.

optimized facebook book tour image post

A combination of good content, a pinnable image and cross-linking can get you more repins.

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Boost Posts or Promoted Posts on Facebook: Which is Better?

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Are you confused by Facebook’s advertising options?

Do you know when you should use boost posts vs. promoted posts?

Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions.

In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which is right for your marketing efforts.

Why Pay to Have People See Your Posts?

You’ve probably heard the news that Facebook has decreased the organic reach for pages. That means that to be seen in your community’s news feed, you need to spend some money on Facebook ads.

But should you boost or promote your posts? I say it depends. Base your decision on which posts are helpful to your audience and further your goals on Facebook.

You don’t need to pay for every post—just choose the best ones. Use the tips below to help you decide which posts will help you the most.

facebook boost example

An example of what a boosted or promoted post looks like in the news feed.

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