Do you need ideas for your 2014 holiday social media marketing?
From Valentines Day to Easter and beyond, holidays are an important time for brands to engage customers and promote products in new and exciting ways.
And holiday-themed storytelling is an especially great way to build and cultivate a growing and engaged audience.
Here are four ways brands use social media to create and promote holiday campaigns throughout the year.
#1: Show the Fun Side of Your Brand With a Holiday Vine
Because Vines show up in Twitter’s main feed, they’re eye-catching and easy for people to share across Twitter and Facebook. Marketers have been quick to adopt Twitter’s 6-second video looping app to show a lighter and more creative side to the brands they promote.
Home improvement store Lowe’s used Vine to animate everyday household tools to look like bursting fireworks and wish their followers a happy 4th of July.
Do you change your cover image once a month, or once a year?
Here are 25 awesome examples of cover photo ideas you can use to make your brand stand out (there are also some cover photo best practices at the end of this post).
#1: Get Into the Holiday Spirit or Change With the Seasons
Design cover photos that change with the seasons and the holidays. It’s easy—just experiment with seasonal colors or add traditional seasonal images like leaves or snowflakes.
The auto company Pep Boys, for example, created a simple and festive cover photo for the winter holiday season. It would be easy to create a similar cover photo using a stock photo and free tools from PicMonkey or Canva.
Do your current Facebook engagement tactics need a little more oomph?
With the addition of Story Bump, getting your fans to engage with updates from your Facebook page has become even more important.
Your visibility in the news feed depends on engagement like never before.
If your page is experiencing a drop in engagement, using different post types and making a few content adjustments can bump it back up.
In this article, you’ll find 26 tips, an A-Z guide, for engaging fans on Facebook.
#1: Attract Readers’ Attention to a Point in Your Article
Your fans see a lot of content pass through their news feed in a day and a great title isn’t always enough to spark engagement with an article you post to Facebook.
When you update your Facebook page to let readers know about your new article, include a statement or question that refers to a specific point from the article to drive more clicks, likes, comments or shares.
In this post, the author shared her reaction to a tip from the article to interest readers in clicking through to read the rest.
Does your business use Facebook to connect with people?
Used the right way, Facebook apps can help you boost engagement and visibility by repeatedly drawing fans to your page.
In this article you’ll learn how 6 types of Facebook apps keep your fans coming back to your Facebook page again and again.
#1: “Contact Us” Apps
The easier you make it for people to get in touch with you, the better. Use a contact app to let your fans/customers send email requests to specific departments within your company for more information.
For example, you can use an app to streamline the contact process and send fans straight to whoever handles sales, customer support or press inquiries, without them ever leaving your Facebook page.
Are you looking for ways to increase revenue with Facebook?
In this article, you’ll discover six ways to use graphics on Facebook and how other ecommerce brands are using them to boost online sales.
According to Lab42, the number-one reason people like a Facebook page is to receive a discount or other promotion.
If you want to drive online sales for your business, images and graphics that feature discounts and promotions are an engaging way to give your Facebook fans what they want.
Are you overwhelmed by the amount of statistics you have access to in Facebook Insights?
Would you like to know the statistics you need to track to help you boost your growth and visibility?
In this article, I’ll show you six ways to improve your Facebook page performance with statistic comparisons.
I’ve already shared with you the 6 Facebook metrics that you need to focus on to better understand your Facebook page performance. But understanding how you’re performing is only the first step of the process.
What really matters is not only to understand the key metrics, but also to understand how you can improve them!
This article will focus more on how to improve the performance of your Facebook content with the fan base you already have. If you want to increase your fan base, you should check out this great article from Andrea Vahl.
By looking at each key Facebook metric individually, it’s very hard to understand how you can improve it. But when you compare one metric to another relevant metric, you can see what’s wrong.
Are you looking for fresh ideas to quickly create engagement on your Facebook page?
In this article, you’ll discover four ways you can create better engagement on your Facebook page using social game.
If you’re tearing your hair out worrying about the number of fans interacting with your Facebook business page, moderating your page may not be much fun. Worse still, you may be missing out on getting to know your fans on a deeper level.
The good news is that initiating simple social games on your page’s timeline gives your page interaction a boost.
Social games on your timeline encourage comments, shares and likes, and build a sense of community around your brand. Plus, as a side benefit, they are also a lot of fun for you and your fans.
Why Engagement Matters on Facebook
There are more than 15 million business pages on Facebook. Add in Facebook’s hundreds of complex algorithms that work behind the scenes to help people see what matters most to them, and it’s little wonder that page owners find it frustrating to maintain news feed visibility. Because of the algorithms, fans don’t see all updates from every page they like in their news feed.
But every time a fan likes or interacts with a particular type of post on your page, Facebook uses that information to determine what content your fan likes most, and makes that content more prominent in their news feed.
Are you wondering how to grow your business with Facebook?
To learn about the important elements of a Facebook marketing plan, I interview Amy Porterfield for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. She was also the very first Facebook community manager we ever had for Social Media Examiner.
Amy shares what your Facebook marketing plan needs to succeed.
You’ll learn why you should create a Facebook business page and the best engagement techniques to grow your audience.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.
Are you wondering what works best on your Facebook page?
In this article, you’ll discover how to find and interpret five valuable Facebook metrics that help measure the results of your Facebook marketing.
Why Facebook Metrics?
The typical Facebook marketer keeps close tabs on two main stats: Post Reach and Page Likes. While you should be conscious of these stats, they should not be central to measuring your marketing goals on Facebook.
It’s more important to understand the number of fans your posts reach, how many of those fans you engage and what types of clicks your posts receive.
While Facebook’s new and improved web Insights does share some great new information with page admins, you need to dig within the export files to find these useful stats.
Accessing the Exports
Before we get to the five metrics you should be checking, let’s cover some basics on how to find them.