5 Ways to Establish Your Voice on Facebook

social media how to Do you have a recognizable online tone?

Do you make the most of it in your Facebook updates?

A consistent tone makes fans feel comfortable so they’re more likely to interact with you.

In this article you’ll discover how to establish your voice and use it to get more engagement on Facebook.

Match Your Voice to Your Fans’ Expectations

Competition for attention is fierce on Facebook. If you want people to keep you top of mind, you have to give them increased value. That higher value gives fans a reason to come to your page and interact with your updates.

Ah, but how do you do that? To provide the right kind of value, you need to know why your audience is on Facebook in the first place. How do they use it? What do they look for? What do they interact with? What do they want?

Facebook users primarily seek out connectivity, community validation and media saturation/entertainment. Being marketed to isn’t high on their list (if it’s on their list at all).

pew facebook research stats

Pew Research found that most users don’t want to be marketed to.

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How to Improve Your Facebook Sidebar Ads: 6 Tips to More Clicks

social media how to Are you using Facebook sidebar ads?

Are you getting the results you want?

The kinds of images and text you use in your Facebook ads impact your audience’s response.

In this article you’ll discover what makes people more likely to click on your Facebook sidebar ads.

Designing Click-Worthy Ads

Facebook sidebar ads are pretty small (at least for now). Each one allows for 90 characters in the headline and displays at 100 pixels wide x 72 pixels tall.

facebook sidebar ads

Example of ads pulled from Facebook’s sidebar.

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6 Tips to Improve Your Facebook Page

social media how toDo you want a highly effective Facebook page?

Do you know which elements make up a good Facebook page?

While there are an unlimited number of strategic factors that can contribute to the success of a Facebook page, many share common elements.

In this article you’ll discover the six elements of successful Facebook pages and how you can improve your Facebook page.

#1: Add a Clear Cover Photo

When Facebook users land on your page, you want them to figure out who you are and what you do in about 3 seconds. That’s why a good cover photo is important.

Here’s a good example from Coca-Cola.

coca-cola facebook cover image

There’s no misunderstanding what brand this cover image represents.

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3 Steps to Promote Your Blog on Pinterest and Facebook

social media how toWould you like to drive more traffic to your blog from Facebook or Pinterest?

Are you optimizing your blog posts for social shares?

Using your blog, Pinterest and Facebook together can amplify your social media signal tenfold.

In this article I’ll show you how pin-worthy images and an enhanced Facebook update can increase your repins and blog traffic.

Getting the Formula Right

If you want to bump up your shares and repins, you need four things: useful content; a headline that grabs people’s attention; an attractive, pinnable image; and a cross-posting plan.

In the Facebook update below, Peg Fitzpatrick uses this formula. She wrote an enhanced Facebook update that included an excerpt of her blog post, a pinnable image (including her headline) and links to both the post and the pin.

optimized facebook book tour image post

A combination of good content, a pinnable image and cross-linking can get you more repins.

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Boost Posts or Promoted Posts on Facebook: Which is Better?

social media how to

Are you confused by Facebook’s advertising options?

Do you know when you should use boost posts vs. promoted posts?

Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions.

In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which is right for your marketing efforts.

Why Pay to Have People See Your Posts?

You’ve probably heard the news that Facebook has decreased the organic reach for pages. That means that to be seen in your community’s news feed, you need to spend some money on Facebook ads.

But should you boost or promote your posts? I say it depends. Base your decision on which posts are helpful to your audience and further your goals on Facebook.

You don’t need to pay for every post—just choose the best ones. Use the tips below to help you decide which posts will help you the most.

facebook boost example

An example of what a boosted or promoted post looks like in the news feed.

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Essential Facebook Marketing Resources: A Complete Guide

social media how toDo you want to learn how to market yourself and your business on Facebook?

Are you looking for a resource to guide your Facebook marketing efforts?

Whether you’re marketing on Facebook as an individual or as a brand, these expert articles will help you design your presence, create contests, execute ad campaigns and measure your results.

Each of these articles will help you understand and master a specific part of marketing on the Facebook platform.

Get Buy-In to Market on Facebook

How to Convince Your Skeptical Boss That Facebook Marketing Works: Here’s how you can show the value of Facebook to your client or boss, and how they can get the most out of it.

jim belosic facebook article excerpt

Find out how to get the go-ahead for your Facebook plans.

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How to Make Your Facebook Marketing Work for B2B

social media how toDo you target other businesses?

Are you struggling to generate more Facebook engagement?

Facebook marketing can work well for B2B companies, but you may have to rethink how you use your Facebook page.

In this article you’ll discover four tips that can help you make Facebook work for your B2B company or client.

#1: Understand Your Audience

It’s important to recognize that your audience on Facebook may not be the same as your audience on LinkedIn.

Knowing your audience—what resonates with them and what their expectations are—is always your first step to success. When you know what your audience wants, you can give it to them (without guessing).

So how do you find out who your Facebook audience is? Use the tools available to you and look at the data. Check Facebook Insights, Google Analytics and even your own database to get a clear picture of your audience.

Facebook Insights tracks how your audience engages with your page. You can trace their preferences, see how your audience demographic compares to Facebook as a whole or track which user segments you’re reaching and engaging with most often.

demographics of likes versus engagement

Facebook Insights offers a range of audience data.

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How to Create Successful Facebook News Feed Ads

social media how toWould your business benefit from using Facebook ads?

Do you believe Facebook could be a great tool for your business if only you used it right?

Facebook seems quite easy to use, but it actually requires some advanced strategy, especially when making heads or tails of Facebook ads.

In this post you’ll discover how to set up an advanced Facebook news feed ad campaign in 10 easy steps.

News Feed Ads vs. Right-Hand Column Ads

People always ask me, “What’s the difference between right-hand column and news feed advertisements on Facebook?” Facebook just announced a new look for ads in the right-hand column to make them bigger. But these ads appear on the side of the page.

facebook ads column size

Facebook ads in the right-hand column will get bigger.

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26 Creative Ways Brands Use Facebook Status Updates

social media how to Does your business have a Facebook marketing plan?

Do you need inspiration for Facebook updates that excite your fans?

Do you treat each and every update as an opportunity for engagement?

In this article we’ll take a look at 26 brands, an A-Z guide, that use Facebook status updates that combine visual content and brand messages to create buzz, excitement and interaction.

#1: Audi USA

When Drive (a TV network that celebrates the culture of cars and is geared toward car enthusiasts) highlighted Audi USA on their YouTube channel, Audi ran with it.

In the status update below, Audi USA shared that media recognition for their brand’s history and culture, but made sure to show appreciation by including a social link to the brand that drew attention to them.

audi update

Sharing company-branded media highlights and linking to related brands is win-win.

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