20 Social Media Marketing Tips From the Pros

social media how to

Would you like to improve your social media marketing?

Are you up to date with the best social media tips and tools?

We asked 20 social media experts to share how they’re getting results with social media marketing today.

Here’s what they had to say.

20 social media tips

Get 20 social media tips from the pros.

#1: Mine Twitter to Grow Your Audience

mark schaefer twitter pic

Mark Schaefer

While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and engages an audience. However, if you are a new blogger, you should probably spend more time developing an audience than creating your content.

Here are three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this.

Once you’ve been on Twitter for a while, you’ll notice people will place you on public Twitter lists. Lists are generally categorized by a special interest or geographic location. For example, I might be on lists for “marketing experts,” “bloggers” or “business educators.” Find a relevant person to follow, and then dig into his or her lists. You’ll likely find a goldmine of interesting people to follow who will hopefully follow you back.

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How to Get More Out of Facebook Ads

social media how toDo you use Facebook to promote your business?

Are you struggling to find ways to get noticed on the platform?

With each update to Facebook, it becomes increasingly harder for small businesses to make a splash in front of their intended audience.

Here are four marketing tactics you can use to get more out of your Facebook advertising.

get more out of facebook ads

Find out how you can get more out Facebook advertising.

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How to Research Your Competition on Facebook

social media how toAre your competitors getting massive reach and engagement on Facebook?

Would you like to learn the secret of their Facebook success?

While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition.

You may get ideas on how to tweak your own posting strategy to build on what’s working for someone else.

In this article I’ll show you how to research what your competition is doing on Facebook so you can study what works and model it on your own page.

research your competition on facebook

Find tools to research your competition on Facebook.

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Facebook News Feed: How to Respond to Facebook Changes

Do you use Facebook to promote your business?

Are you curious how to respond to the recent changes to the Facebook news feed?

To learn how to navigate these important changes to Facebook’s news feed, I interview Mari Smith, the “Queen of Facebook.”

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

responding to facebook changes

Listen to Mari Smith explain how you can respond to recent Facebook news feed changes.

In this episode, I interview Mari Smith, who is the world’s leading Facebook marketing authority. She’s authored the books, The New Relationship Marketing and Facebook Marketing: An Hour a Day. This is her fourth appearance on the show!

Mari explores what you need to know about marketing with Facebook, and in particular the news feed.

You’ll discover the importance of native links, why micro-video should be key to your Facebook posting strategy and how Atlas will change the way you do online advertising. Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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Five Ways Brands Use Visual Content for Maximum Impact

social media how toDo you want to stimulate online growth and engagement?

Are you using visual marketing in your business?

Understanding how other businesses use visual content can help you integrate new tactics into your own marketing strategy.

In this article I’ll show you how five brands are using visual content successfully.

Why Use Visual Content in Your Marketing?

When it comes to marketing your business, pictures speak volumes. Not only do they make a bigger impact, but also they do it in a shorter amount of time. Research shows the brain processes visual content 60,000 times faster than text.

use visual content for impact

Find 5 ways to use visual content for maximum impact.

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Fan Content: How to Leverage Your Fans to Enhance Your Social Media

Do you want your fans to help market you?

Are you wondering how to include fan content in your social media?

To explore how fan content can enhance your social media, I interview Jesse Desjardins for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jesse Desjardins. Jesse is the head of social at Tourism Australia, where he manages a small team that oversees large Facebook, Instagram and Google+ communities. Working with fans, Jesse’s team receives over 1000 images from fans a day!

Jesse shares how he and his team leverage fan content–specifically photos–to promote Australian tourism.

You’ll discover how Jesse and his three-person team have grown Facebook to 6M fans and Instagram to 800K fans to reach 3M to 6M people a day.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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How to Optimize Your Content for the Top 5 Social Networks

social media how toAre you sharing content on different social networks?

Do you know the best way to share it for each platform?

Sharing your social media content isn’t a one-message-fits-all exercise.

In this article I’ll show you how to share content the right way for the top five social media networks.

optimize content for social network updates

Find out how to optimize content updates for the top 5 social networks.

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18 Social Media Marketing Tips to Improve Your Marketing

social media how toAre you looking for the latest social media marketing tactics?

Do you want to know what the social media marketing pros are doing today?

Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.

We asked 18 social media pros to share the best marketing tactics worth doing today.

18 social media marketing tips

Improve your marketing with these 18 social media tips from the pros.

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How to Use Targeted Facebook Ads to Promote an Event

social media how to

Are you promoting events online?

Have you tried using Facebook to spread the word?

Targeted Facebook ads are an ideal way to reach people who are most likely to share and attend your event.

In this article I’ll show you how Facebook ads increase exposure, engagement and registrations for your event.

how to use targeted facebook ads

Use targeted Facebook ads to promote your next event.

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