Have you explored custom audiences?
Facebook custom audiences provide many ways to increase your chance of getting your content in front of the right people.
In this article I’ll share how to use Facebook custom audiences to increase visibility and reach.
Are you looking for ways to bring attention to your business on Facebook?
If you’re sharing good content but aren’t seeing Facebook audience growth, keep reading.
In this article I’ll share the eight ways to grow your Facebook audience, both organically and with advertising.
Have you examined Facebook Offers?
Facebook Offers are a simple way to reward your loyal fans and customers, as well as increase awareness and sales.
In this article I’ll share how to create Facebook Offers your fans and customers really want.
Are you looking for new ways to grow a following on Facebook?
Do you want to see how your competitors are engaging with the same audience?
Marketers can use Facebook Graph Search to research engaging campaigns based on what’s already being shared.
In this article you’ll discover three ways to use Facebook Graph Search to improve your campaigns.
Would you like to improve your social media marketing?
Are you up to date with the best social media tips and tools?
We asked 20 social media experts to share how they’re getting results with social media marketing today.
Here’s what they had to say.
#1: Mine Twitter to Grow Your Audience
While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and engages an audience. However, if you are a new blogger, you should probably spend more time developing an audience than creating your content.
Here are three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this.
Once you’ve been on Twitter for a while, you’ll notice people will place you on public Twitter lists. Lists are generally categorized by a special interest or geographic location. For example, I might be on lists for “marketing experts,” “bloggers” or “business educators.” Find a relevant person to follow, and then dig into his or her lists. You’ll likely find a goldmine of interesting people to follow who will hopefully follow you back.
Are you struggling to find ways to get noticed on the platform?
With each update to Facebook, it becomes increasingly harder for small businesses to make a splash in front of their intended audience.
Here are four marketing tactics you can use to get more out of your Facebook advertising.
Would you like to learn the secret of their Facebook success?
While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition.
You may get ideas on how to tweak your own posting strategy to build on what’s working for someone else.
In this article I’ll show you how to research what your competition is doing on Facebook so you can study what works and model it on your own page.
Are you curious how to respond to the recent changes to the Facebook news feed?
To learn how to navigate these important changes to Facebook’s news feed, I interview Mari Smith, the “Queen of Facebook.”
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode, I interview Mari Smith, who is the world’s leading Facebook marketing authority. She’s authored the books, The New Relationship Marketing and Facebook Marketing: An Hour a Day. This is her fourth appearance on the show!
Mari explores what you need to know about marketing with Facebook, and in particular the news feed.
You’ll discover the importance of native links, why micro-video should be key to your Facebook posting strategy and how Atlas will change the way you do online advertising. Share your feedback, read the show notes and get the links mentioned in this episode below!
Are you using visual marketing in your business?
Understanding how other businesses use visual content can help you integrate new tactics into your own marketing strategy.
In this article I’ll show you how five brands are using visual content successfully.
Why Use Visual Content in Your Marketing?
When it comes to marketing your business, pictures speak volumes. Not only do they make a bigger impact, but also they do it in a shorter amount of time. Research shows the brain processes visual content 60,000 times faster than text.