The story of Apollo 13 astronauts trying desperately to get back to Earth after a failed mission has a lesson for B2B marketers.
Astronauts used the moon’s gravitational pull to slingshot them so they had enough power left to get back to Earth.
B2B marketers: Facebook is your moon.
As Facebook Graph Search rolls out to more users, marketers are exploring different ways to use it.
This article will help you increase your exposure in Facebook Graph Search.
You want to prepare your Page so that it comes up more often in these searches.
Currently, Facebook Graph Search’s initial search categories are a bit limited.
Facebook recently announced Graph Search.
In this article I’ll share what Facebook’s Graph Search is, how it works and how it fits your marketing strategy.
What Is Graph Search?
Graph Search is Facebook’s latest revision to the search feature that helps users find connections to people and places that have always existed in the graph.
In a sense, it’s a clean interface into the breadth of Facebook data that people have entered into Facebook, but contextualized to each user.
Watch this video introducing Facebook Graph Search.
Think about that for a moment. Facebook’s new Graph Search serves up personalized search results in real time based on a person’s graph, and it does this for over 1 billion people.
Keep reading to discover nine ways you can build loyal fans who’ll love your business.
In a recently published infographic, Moontoast illustrates a Facebook fan’s journey from a “Potential Fan” all the way to a “Super Fan.” The image below shows a fan’s progression.
When Michael Stelzner started using social media to market his business, he focused exclusively on Twitter. “My first attempt at using Facebook for business was a big flop. I was pretty convinced I could just use Twitter for business.”
Stelzner is a well-known white paper writer, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged and founder of Social Media Examiner.