How B2B Marketers are Benefiting from Facebook

social media case studiesThe story of Apollo 13 astronauts trying desperately to get back to Earth after a failed mission has a lesson for B2B marketers.

Astronauts used the moon’s gravitational pull to slingshot them so they had enough power left to get back to Earth.

B2B marketers: Facebook is your moon.

In the 2012 Social Media Marketing Industry Report, B2B marketers reported that they were far more likely to increase their use of LinkedIn and blogging than Facebook in the coming year.

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How to Optimize Your Facebook Page for Facebook Graph Search

social media how toDo you want to be more visible in Facebook Graph Search?

As Facebook Graph Search rolls out to more users, marketers are exploring different ways to use it.

This article will help you increase your exposure in Facebook Graph Search.

Getting Started

You want to prepare your Page so that it comes up more often in these searches.

Currently, Facebook Graph Search’s initial search categories are a bit limited.

graph search categories

Facebook gives you some initial search categories or you can search by keywords.

You can drill farther down within these categories and you can also search on more general keywords.

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Facebook Graph Search Review: How it Works

social media how toFacebook recently announced Graph Search.

In this article I’ll share what Facebook’s Graph Search is, how it works and how it fits your marketing strategy.

What Is Graph Search?

Graph Search is Facebook’s latest revision to the search feature that helps users find connections to people and places that have always existed in the graph.

In a sense, it’s a clean interface into the breadth of Facebook data that people have entered into Facebook, but contextualized to each user.

Watch this video introducing Facebook Graph Search.

Think about that for a moment. Facebook’s new Graph Search serves up personalized search results in real time based on a person’s graph, and it does this for over 1 billion people.

Kudos to the Facebook engineering team for this major achievement.

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9 Facebook Marketing Strategies to Build Super Fans

social media how toAre you looking to attract high-quality and loyal fans to your Facebook page? Without quality fans, your Facebook marketing efforts can fizzle out quickly.

Keep reading to discover nine ways you can build loyal fans who’ll love your business.

In a recently published infographic, Moontoast illustrates a Facebook fan’s journey from a “Potential Fan” all the way to a “Super Fan.” The image below shows a fan’s progression.

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Event Promises 16 Ways to Master Facebook Marketing

social media how toWhen Michael Stelzner started using social media to market his business, he focused exclusively on Twitter. “My first attempt at using Facebook for business was a big flop. I was pretty convinced I could just use Twitter for business.”

Stelzner is a well-known white paper writer, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged and founder of Social Media Examiner.

But he literally had to be dragged kicking and screaming onto Facebook.

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