Are you confused by Facebook’s advertising options?
Do you know when you should use boost posts vs. promoted posts?
Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions.
In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which is right for your marketing efforts.
Why Pay to Have People See Your Posts?
You’ve probably heard the news that Facebook has decreased the organic reach for pages. That means that to be seen in your community’s news feed, you need to spend some money on Facebook ads.
But should you boost or promote your posts? I say it depends. Base your decision on which posts are helpful to your audience and further your goals on Facebook.
You don’t need to pay for every post—just choose the best ones. Use the tips below to help you decide which posts will help you the most.
Are you ready to build a raving fan base that reads your articles and buys your products?
The truth is that with the right tools, no advertising can match the impact of Facebook.
If you’re on the fence because you’re not sure how effective Facebook ads are, let me introduce you to Website Custom Audiences (WCA).
In this post you’ll discover what website custom audiences are, how to create them and how to use them.
What Is Website Custom Audiences?
In its most basic form, Website Custom Audiences is a powerful tool that lets you create Facebook ads that target users who have visited your website. Now you can reach well beyond your core fans and email subscribers.
Have you used Facebook’s new feature to embed posts on your website or blog?
Embedding Facebook updates on your website can help you increase visibility and engagement.
How can you creatively use embedded posts as a part of your Facebook marketing strategy?
Let’s find out!
Here’s How It Works
You can embed most public posts from a personal profile or a page. To do so, go to your news feed, profile or page and click on the drop-down arrow at the top right of the post. You’ll see the option to embed the post.
If you knew more about your Facebook fans, how would that improve your marketing efforts?
Marketers can now use Facebook Graph Search to perform focused searches that will return better, more accurate search results that can be of real use to your business.
What Can I Do With Facebook Graph Search?
With Graph Search, you can do much more than meets the eye.
Facebook Page owners can use Graph Search to:
- Identify their own fans
- Learn about favorite interests and hobbies of fans
- Identify employees of a business who have liked a business’s Facebook Page
- Identify interests of competitors’ fans
- Identify potential business partnerships
- Improve the quality of Facebook contests
To help you dig deeper into what Facebook Graph Search can do for you, here are 17 ways you can use Facebook Graph Search queries to improve your Facebook marketing.
Is your Facebook marketing is working?
If you don’t have a strategy with goals in place for your Facebook Page, you won’t know if you are getting a return on your social media efforts!
Your Facebook marketing strategy shouldn’t live in a vacuum—it needs to be integrated with your overall marketing plan.
What You Need to Get Started
Before you start marketing on Facebook, you should have these things in place:
- A good website: Your website is the hub of your business and should look professional and showcase what you have to offer your customers.
- A clear business model and plan: How are you making money? This sounds obvious, but many entrepreneurs don’t have a solid business plan and don’t understand things like the cost of goods or how much money they can (and should) allocate toward marketing.
- An email marketing delivery service: Some large consumer products may not need an email delivery system, but most businesses still need to use email marketing as part of their overall marketing strategy. Email is not dead and is your best chance of being seen by the bulk of your current and potential customers. There are many email providers out there to choose from, including Constant Contact, AWeber, iContact, Infusionsoft, MailChimp, Office Autopilot and more. Find one that fits your needs and budget.
- An optimized Facebook Page: Before you start marketing on Facebook, get the basic elements of a good Facebook Page in place.
Wondering exactly how to get your Page started the right way?
Facebook continues to change and evolve, making it a moving target for people trying to find the correct steps to set up a Page. But never fear—we have all the critical pieces that you need to put in place to start your Facebook Page today.
To set up your Facebook Page, just follow these steps:
#1: Log into Facebook
If you do not have a personal profile set up on Facebook, do that first at www.facebook.com. Even if you don’t want a personal profile, we highly recommend that you create one rather than creating a “business-only” Facebook Page because of the limitations you will encounter (see point #8 for the Business-only Page limitations).
The story of Apollo 13 astronauts trying desperately to get back to Earth after a failed mission has a lesson for B2B marketers.
Astronauts used the moon’s gravitational pull to slingshot them so they had enough power left to get back to Earth.
B2B marketers: Facebook is your moon.
As Facebook Graph Search rolls out to more users, marketers are exploring different ways to use it.
This article will help you increase your exposure in Facebook Graph Search.
You want to prepare your Page so that it comes up more often in these searches.
Currently, Facebook Graph Search’s initial search categories are a bit limited.
Facebook recently announced Graph Search.
In this article I’ll share what Facebook’s Graph Search is, how it works and how it fits your marketing strategy.
What Is Graph Search?
Graph Search is Facebook’s latest revision to the search feature that helps users find connections to people and places that have always existed in the graph.
In a sense, it’s a clean interface into the breadth of Facebook data that people have entered into Facebook, but contextualized to each user.
Watch this video introducing Facebook Graph Search.
Think about that for a moment. Facebook’s new Graph Search serves up personalized search results in real time based on a person’s graph, and it does this for over 1 billion people.