How to Use Facebook to Increase Leads

social media how toDo you want to make Facebook a profitable marketing medium for your business?

Is Facebook bringing you the leads you’re looking for?

A few simple tweaks to your Facebook marketing can bring in more business.

In this article you’ll discover four ways companies are using Facebook to increase leads.

#1: Optimize the Cover Photo

There is an entire branch of analytics known as eye tracking and it’s dedicated to tracking and reporting what people look at on a web page. Most people spend the majority of their time on the top 1/3 of the page (many times without even realizing it).

The red indicates the section of the web page with the most views and reaffirms that content above the fold is the most viewed.

Not surprisingly, eye-tracking studies on Facebook pages have similar results.

eye tracking example on a facebook page

Your page’s cover photo gets the most attention.

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4 Easy Steps to Implement a Facebook Marketing Strategy

social media how toDo you have a Facebook marketing strategy?

Is your Facebook marketing is working?

If you don’t have a strategy with goals in place for your Facebook Page, you won’t know if you are getting a return on your social media efforts!

Your Facebook marketing strategy shouldn’t live in a vacuum—it needs to be integrated with your overall marketing plan.

What You Need to Get Started

Before you start marketing on Facebook, you should have these things in place:

  • A good website: Your website is the hub of your business and should look professional and showcase what you have to offer your customers.
  • A clear business model and plan: How are you making money? This sounds obvious, but many entrepreneurs don’t have a solid business plan and don’t understand things like the cost of goods or how much money they can (and should) allocate toward marketing.
  • An email marketing delivery service: Some large consumer products may not need an email delivery system, but most businesses still need to use email marketing as part of their overall marketing strategy. Email is not dead and is your best chance of being seen by the bulk of your current and potential customers. There are many email providers out there to choose from, including Constant Contact, AWeber, iContact, Infusionsoft, MailChimp, Office Autopilot and more. Find one that fits your needs and budget.
  • An optimized Facebook Page: Before you start marketing on Facebook, get the basic elements of a good Facebook Page in place.

Once you have done these things, you can begin to integrate your Facebook marketing with your overall marketing plan.

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