6 Facebook Metrics Marketers Should Be Measuring

social media how toDo you track your Facebook marketing?

Do you feel lost when you’re looking at your Facebook Page statistics?

Well, you’re not alone. Facebook metrics can be overwhelming and most Facebook Insights terminology is still hazy for many of us.

As a marketer, you know that what can be measured can be managed (and improved). So even if it seems complex, you need to measure your Facebook Page’s performance.

What statistics should you measure on your Facebook Page?

First you’ll want to focus on your Facebook post metrics. These are the only relevant indicators of the performance of your content. The other Facebook data can be misleading or gamed. But it’s very hard to trick individual post metrics.

Here are the six key metrics you need to track to understand your Facebook Page performance, why you need them and where to find them.

#1: Fan Reach

Fan reach simply corresponds to the number of fans of your Page who have seen any given post. This is “organic” reach, which means that it only records the views that occurred directly, and not through an action of a friend of a fan (such as a like, share or comment). The views that result from a friend’s actions are recorded in “viral” views.

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8 Ways to Discover Valuable Social Media Content

social media how toDo you struggle to find good content to post on LinkedIn, Twitter or your Facebook page?

Would you like to find reliable sources of content your fans and followers love?

This article contains eight tips to help you quickly find great content.

Why Share Other People’s Content?

It’s all about becoming a valuable resource.  When you can dig up great articles your audience is interested in–regardless of the source–you’ll become more respected and your content will be widely shared.

And when you have some of your own content to share, people will be more likely to help spread the word.

Here’s where to find valuable content:

#1: Watch Large News Sites

Depending on your industry, you may find topical and interesting articles on large news sites such as USA Today, The New York Times and The Wall Street Journal. If you have a news site or magazine for your niche that provides industry news, make sure you have that bookmarked as part of your content.

The Huffington Post has a lot of different categories to draw your content from.

huffington post

Dive into the different categories and subcategories available on the Huffington Post to watch for content.

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Facebook Permissions: What Marketers Need to Know

social media how toDo you use Facebook apps to collect data from prospects?

Do you understand the pitfalls?

This article will explore the ins and outs of Facebook permissions and reveal five key points marketers need to keep in mind.

So What Exactly Are Facebook Permissions?

Facebook Permissions are a Facebook feature that allows the social network and businesses that use Facebook for marketing purposes to collect information about users.

When a user agrees to “allow” Facebook, or a business, to broadcast a user’s Likes or other information, the user has granted Facebook permission to do so.

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How to Use the New Facebook WordPress Plugin: A Complete Guide

social media how toDo you blog?

Facebook has released a highly comprehensive plugin for WordPress.

With the new plugin, you can perform sophisticated auto-publishing to your Timeline and add many Facebook features to your self-hosted WordPress blog. (This plugin does not work on blogs hosted on WordPress.com.)

This makes advanced Facebook social sharing features accessible to everyone.

This detailed article tells you how to install and use this powerful plugin.

#1: Install the Facebook Plugin on Your Blog

From inside your WordPress admin dashboard, go to the Plugin section and search for “Facebook.” The Facebook plugin for WordPress should appear at the top of the search results.

install plugins

Search for the word "Facebook" and the right plugin will be the first to appear in the search results.

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Twitter Weekly Email Digests: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Brings Weekly Email Digest to Your Inbox: You can now “discover the best of Twitter in a weekly email digest delivered to your inbox. This summary features the most relevant tweets and stories shared by the people you’re connected to on Twitter.”

twitter email digest

"Stories feature a design similar to the recently updated Discover tab, emphasizing who shared each story beneath summaries to help you decide which ones matter most to you."

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7 New Facebook Changes Impacting Businesses

social media reviewsFacebook pages are changing. And that means your business strategy will need to change.

In fact, Facebook has made many new changes that will impact anyone with a Facebook page.

These changes emerged from Facebook’s fMC 2012 Conference.

The overall message was that Facebook is looking at pages as a “mission control” point (which is where the MC comes from in the conference title).

Here is an overview of the changes and how brands can take advantage of some of the new features.

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4 Ways the New Facebook Insights Can Grow Your Fans

social media how toFacebook recently rolled out some new metrics that give better insight into what your community wants from your page, enabling you to grow your fans and interactions.

You know it’s important to measure your social media marketing performance, and the new Facebook Insights will make this easier for you.

Locating Facebook Insights

First things first—where do you find these metrics? They are accessed on the left sidebar underneath your profile picture by clicking on the Insights link.

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Facebook Revamps Insights: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Launches Revamped Insights Tool for Business Pages: Facebook page admins now have a new improved Insights tool for better Facebook marketing.

  • Admins can find this new Insights tool in the left navigation sidebar once they opt in.

    facebook new insights

    Check out the new Facebook Insights tool.

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Improving Your Social Experience: This Week In Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Tumblr Improves Blog Optimization Features: After Blogger upgraded their blogging platform thanks to new technology, it’s Tumblr’s turn to improve their blogging platform. Tumblr now makes it easy to customize your Tumblr blog and gives you “themes organized by category, realtime previews, and an advanced code editor.”

tumblr

"It's never been faster or easier to make your blog yours" on Tumblr.

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